Fellow: the welcome popup, September 2026
What a first-time visitor to fellowproducts.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Save up to 15% sitewide Shop our Labor Day Sale, 9/2 through 9/7 Complete your sign-up by
joining our email list and never miss a beat. Email Address CONTINUE *Some exclusions may apply. Excludes Espresso Series 1.
The record
- Offer
- 15% off
- First pane
- Email field
- First field
- Trigger
- On load
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo, Retention.com
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 15% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 26% of the 84 percent offers captured. 21 brands in the set landed on the same number.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- Trigger is on load, which 13 of 152 popups use.
- On desktop the card covers 37% of the viewport, larger than 54% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Fellow also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The creative is three clear canisters with matte black lids on a wood counter, filled with whole beans, the wordmark above and one claim line under it. The page is the correct product, Atmos Vacuum Canister at 79.95 USD, and its gallery is the same three vessels in the same finish, with the highlights row reading Three Styles and Three Sizes, which is exactly what the ad shows. Two things shift under the visitor. The freshness number changes: the ad says up to 50% longer, the page highlight says Fresh 2x Longer, so the same claim arrives twice at two different sizes. And a full Get 10% off email panel opens over the product title, the price and the Add to Cart, so the first ask on the page is an email address rather than a lid choice between the manual twist version and the electric one.'}. Read the Fellow teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.