Coterie: the welcome popup, September 2026
What a first-time visitor to coterie.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Get 10% off the #1 pediatrician-recommended TCF diaper* What best describes you?
My baby is here I’m expecting No, Thanks *IQVIA ProVoice Pediatrician Survey, August 2025
The record
- Offer
- 10% off
- First pane
- Quiz gate
- First field
- Behind the gate
- Trigger
- On load
- Size, desktop
- Large
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 10% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 1% of the 84 percent offers captured. 19 brands in the set landed on the same number.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- Trigger is on load, which 13 of 152 popups use.
- On desktop the card covers 50% of the viewport, larger than 73% of the desktop captures.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Coterie also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Continuous', 'note': 'The ad prints the objection as the headline, "Are Coterie diapers worth the price?", and routes it through "Have I ever thrown out a onesie after a blowout?" to "Yes, it\'s worth it." The page meets the price question in the open, "Starting at $95/month" above the fold with "A shipment typically lasts one month" supplying the unit, and it keeps the blowout argument in words: "Designed to help minimize the likelihood of leaks, blowouts, and diaper rash." The register drops from a hand-drawn decision tree to a clean PDP, and that leak line is set small under "4.7/5 based on 9638 reviews", but the specific promise resolves on the specific product.'}. Read the Coterie teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.