Arrae: the welcome popup, September 2026
What a first-time visitor to arrae.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
You've Got 30% Off To claim your discount, share what problem you're trying to solve: Weig
0:28 You've Got 30% Off To claim your discount, share what problem you're trying to solve: Weight Management Digestive & Gut Health Fitness, Strength & Recovery Hormonal & Women’s Health Hair & Skin *Valid on new 3 month subscriptions
The record
- Offer
- 30% offsubscription
- First pane
- Quiz gate
- First field
- Step two asks
- Trigger
- Timed 15.2s
- Size, desktop
- Medium
- Size, mobile
- Small
- Vendor
- Alia
- Stack loaded
- Alia, Klaviyo, Retention.com
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 30% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 76% of the 84 percent offers captured. 7 brands in the set landed on the same number.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- It waits 15.2 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 97 of 114 timed popups appear sooner.
- On desktop the card covers 21% of the viewport, larger than 24% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Arrae also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Continuous', 'note': "The creative is a hand held selfie with an amber Arrae bottle in an orange red label held up to camera under the fauxzempic line. The page opens on MB-1 MAX (EXTRA STRENGTH) with that same orange red jar as the first image and MB-1 Max already selected in the formula switcher, so the visitor does not have to pick the right variant. The implied claim is answered in the fold bullets, healthy GLP-1 function, satiety and reduced cravings, and again further down in a section on supporting the body's natural GLP-1 function. Price and commitment resolve in the same view: $65.00 one time, $52.00 monthly, or $136.50 for a three month delivery."}. Read the Arrae teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.