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AG1: the welcome popup, September 2026

What a first-time visitor to drinkag1.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.

AG1 popup, desktop1440 x 900
AG1 popup, desktop

What it says

You've Got 20% Off.

What's your top health focus? Gut Health / Immune Health / Energy Production / No thanks You've Got 20% Off on first AG1 Pro, Next Gen, or Essentials Gummies subscription order. Your email address. Continue. By signing up, you agree to receive marketing communications from AG1.

Behind the gateGut Health

The record

Offer
20% off
subscription
First pane
Quiz gate
First field
Email
Step two asks
email
Trigger
Timed 8s
Size, desktop
Takeover
Vendor
Alia
Stack loaded
Alia, Klaviyo
Tone
Straight
Mentions SMS
No
Captured
September 6, 2026

Where it sits in the set

Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.

  • The offer is 20% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 51% of the 84 percent offers captured. 14 brands in the set landed on the same number.
  • The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
  • Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
  • It waits 8 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 62 of 114 timed popups appear sooner.
  • The first field asks for email, as 104 of the 108 popups where a field was visible do.

The same play elsewhere

Brands in this set running the same offer, the same gate and the same vendor.

How this was captured

Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.

Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.