Across the year 2024, 16 consumer brand funding rounds and listings are logged here, each one dated, and 16 of them link to their source. Food & bev is the largest category at 56.2% of the total. 15 disclosed a size, and the largest was $3.24B for Puig. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2024.
How to read
these counts.
Read each yearly figure on this page as rounds logged: the consumer brand funding rounds and listings that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand funding rounds and listings to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Planned and completed stock market listings are counted here alongside private rounds, and the type column marks which is which. A curated listing is a brand placed here by editorial judgment where its event type alone would not put it on this page.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 16 is logged once.
Nothing is logged for June, July, August, October, December 2024. That is a gap in what was found.
Everything logged in
2024, by month.
The monthly tables below list all 16 rounds logged for 2024.
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
VuoriNov 8, 2024 · Funding round, completed · Secondary tender offer rather than primary capital, lifting the performance apparel brand's valuation from $4 billion in its 2021 SoftBank-led round to $5.5 billion. The largest consumer apparel financing of 2024. | Apparel | $825M | General Atlantic and Stripes (lead investors) | generalatlantic.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
BobbieSep 4, 2024 · Funding round, completed · The mom-founded organic infant formula brand closed a $50 million Series B to expand its product range and marketing. Lead investors were not named in the coverage reached. | Wellness | $50M | Not named | trysignalbase.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Montucky Cold SnacksMay 15, 2024 · Funding round, completed · Investment by E. & J. Gallo in the Montana-born light lager brand. | Food & bev | $49.7M | E. & J. Gallo Winery | greenwichgp.com |
Meati FoodsMay 8, 2024 · Funding round, completed · The mycelium whole-cut alternative protein brand closed a $100 million C-1 round led by Grosvenor Food & AgTech, against a broadly frozen alt-protein funding market. Valuation undisclosed. The two sources give different amounts for overlapping 2024 raises by the same company (legal name Emergy Inc.). | Food & bev | $100M | Grosvenor Food & AgTech (lead) | fooddive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
PuigApr 30, 2024 · IPO, completed · Priced at the top of the EUR 22.00-24.50 range and multiple times oversubscribed; began trading on the Spanish exchanges under 'PUIG' on May 3, 2024. The Puig family retained 71.7% of economic and 92.5% of voting rights. Europe's largest beauty IPO of the year. | Beauty | $3.24B | Not named | uploads.puig.com |
Lotus FoodsApr 25, 2024 · Funding round, completed · Heirloom rice brand growth investment. | Food & bev | $22.5M | Grounded Capital | greenwichgp.com |
Emergy Inc. (Meati Foods)Apr 18, 2024 · Funding round, completed · One of the largest alternative-protein rounds of 2024, for the mycelium-based whole-cut brand Meati. | Food & bev | $222.41M | Grosvenor | greenwichgp.com |
Straus Family CreameryApr 3, 2024 · Funding round, completed · Organic dairy brand growth investment. | Food & bev | $23.17M | Grounded Capital | greenwichgp.com |
Lucky Beverage Co.Apr 2, 2024 · Funding round, completed · Non-alcoholic beverage brand growth round. | Food & bev | $8M | Brand Foundry Ventures | greenwichgp.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Galderma Group AGMar 21, 2024 · IPO, completed · Priced at the top of its range; the pure-play dermatology and aesthetics group started trading on the SIX Swiss Exchange under 'GALD' on March 22, 2024. L'Oreal bought a 10% stake five months later. | Beauty | Undisclosed | Not named | galderma.com |
Liquid DeathMar 11, 2024 · Funding round, completed · The canned water brand closed $67 million from leading distributors in North Carolina, Oregon, Utah and Washington plus SuRo Capital, Live Nation, Science Inc. and Gray's Creek, at a $1.4 billion valuation. The largest beverage brand financing of 2024. | Food & bev | $67M | strategic distributors, SuRo Capital, Live Nation, Science Inc. and Gray's Creek Capital Partners | bevindustry.com |
Serenity KidsMar 7, 2024 · Funding round, completed · Growth investment in the organic baby-food brand. | Food & bev | $52.06M | Stride Consumer Partners | greenwichgp.com |
PataFoodsMar 6, 2024 · Funding round, completed · Growth capital round for the food brand, recorded by Greenwich Capital Group as capital raised. | Food & bev | $20M | Melitas Ventures | greenwichgp.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
APR Corp (Medicube, AGE-R)Feb 26, 2024 · IPO, completed · Korean beauty-tech group APR listed on the Korea Exchange, the standout K-beauty IPO of 2024 and a marker of the year's K-beauty run-up. | Beauty | $72.7M | Not named | ipox.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Amer Sports (Arc'teryx, Salomon, Wilson)Jan 31, 2024 · IPO, completed · Priced below its $16-18 range; shares began trading on the NYSE under 'AS' on February 1, 2024. The largest consumer IPO of early 2024. | Apparel | $1.36B | Not named | investors.amersports.com |
Bloom NutritionJan 17, 2024 · Funding round, completed · Nutrabolt (C4 Energy) led a minority investment in the greens-and-superfoods brand founded by Mari Llewellyn, becoming Bloom's largest investor. Nutrabolt raised its stake again in 2025. | Wellness | $90M | Nutrabolt (C4 Energy) | nutrabolt.com |
Raising against this backdrop is a different job than it was two years ago. I have raised for consumer brands and sat across the table from them. If a round is on your mind, I can tell you what your numbers say before an investor does.
What 2024 was made of,
by category.
16 rounds logged in 2024, split by category. The counts below add up to that total.
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Food & bev | 9 | 56.2% | 9 | $222.41M |
Beauty | 3 | 18.8% | 2 | $3.24B |
Apparel | 2 | 12.5% | 2 | $1.36B |
Wellness | 2 | 12.5% | 2 | $90M |
How big the
disclosed rounds were.
Bands over the 15 rounds logged for 2024 that disclosed a size.
| Round size | Rounds logged | Share of sized rounds |
|---|---|---|
$100M and above | 5 | 33.3% |
$25M to $100M | 6 | 40.0% |
$10M to $25M | 3 | 20.0% |
$2M to $10M | 1 | 6.7% |
Under $2M | 0 | 0.0% |
The other years,
and the full ledger.
Raising, or deciding whether to?
I've built consumer brands, raised for them, and sat on the buy side of a several-hundred-million transaction. That view across the whole arc, from first check to strategic exit, is what shapes every conversation about how and when to finance a brand.
Start a conversation See the case studies →A note on sources: this tracker leans on the consumer deal reporting that Drew Fallon publishes in his Making Cents newsletter (worth a follow on X), plus the running deal flow from CPG Wire. Individual round figures are drawn from company announcements, SEC Form D filings, and trade press including BevNET, NOSH, Beauty Independent, BeautyMatter, WWD, and Modern Retail. Amounts reported but not officially disclosed are labeled as such. The interpretation, and any errors in it, are mine.