Across the year 2022, 31 consumer brand funding rounds and listings are logged here, each one dated, and 31 of them link to their source. Beauty is the largest category at 41.9% of the total. 29 disclosed a size, and the largest was $1B for Shein. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2022.
How to read
these counts.
Read each yearly figure on this page as rounds logged: the consumer brand funding rounds and listings that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand funding rounds and listings to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Planned and completed stock market listings are counted here alongside private rounds, and the type column marks which is which. A curated listing is a brand placed here by editorial judgment where its event type alone would not put it on this page.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 31 is logged once.
Nothing is logged for September 2022. That is a gap in what was found.
Everything logged in
2022, by month.
The monthly tables below list all 31 rounds logged for 2022.
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
BloomChicDec 19, 2022 · Funding round, completed · L Catterton invested in the plus-size DTC apparel brand founded in 2021; size undisclosed. | Apparel | Undisclosed | L Catterton | retaildive.com |
InnBeauty ProjectDec 13, 2022 · Funding round, completed · Series A led by Alliance Consumer Growth for the DTC skincare brand. | Beauty | $12M | Alliance Consumer Growth | retaildive.com |
PoppiDec 13, 2022 · Funding round, completed · New financing led by CAVU for the prebiotic soda brand. | Food & bev | $25M | CAVU Consumer Partners (lead) | fooddive.com |
Digital Brands Group (Nasdaq: DBGI)Dec 2, 2022 · Funding round, completed · Closed a $10m public offering, partly to fund its Sundry acquisition. | Apparel | $10M | Public investors | retaildive.com |
EverlaneDec 1, 2022 · Funding round, completed · Gordon Brothers provided a $25m term loan to the DTC apparel brand. | Apparel | $25M | Gordon Brothers | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
TopicalsNov 11, 2022 · Funding round, completed · Series A financing from CAVU Consumer Partners for the skincare brand. | Beauty | $10M | CAVU Consumer Partners (lead) | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Liquid DeathOct 4, 2022 · Funding round, completed · Series D, the brand's second raise of 2022 after a $75m Series C in January. | Food & bev | $70M | Science Ventures and others | fooddive.com |
CarawayOct 3, 2022 · Funding round, completed · Funding round for the DTC ceramic cookware brand. | Home | $35M | undisclosed investors | retaildive.com |
AreyQ4 2022 · Funding round, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. Oversubscribed seed round, double the original $2m target, for the DTC brand focused on slowing grey hair. | Beauty | $4.15M | undisclosed investors | intrepidib.com |
Augustinus BaderQ4 2022 · Funding round, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. Round valuing the luxury skincare brand at $1bn, to fund global growth. | Beauty | $25M | General Atlantic and Impala | intrepidib.com |
Dae HairQ4 2022 · Funding round, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. Series A for the vegan hair care brand, supporting its Sephora partnership. | Beauty | $8M | Verity Venture Partners | intrepidib.com |
Giant BiogeneQ4 2022 · IPO, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. China's largest collagen-based skincare supplier scaled its Hong Kong IPO back from a targeted $500m to $70m on market volatility. | Beauty | $70M | Public investors | intrepidib.com |
Peace Out SkincareQ4 2022 · Funding round, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. First outside funding for the acne and lifestyle skincare brand, estimated at $50-60m of 2022 global retail sales. Intrepid dates the investment to October 2022. | Beauty | $20M | 5th Century Partners | intrepidib.com |
Renee CosmeticsQ4 2022 · Funding round, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. Series B valuing the Indian beauty brand at $100m. | Beauty | $25M | undisclosed investors | intrepidib.com |
Shanghai Chicmax Cosmetic Co.Q4 2022 · IPO, completed · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. First mainland China cosmetics company to list in Hong Kong; brands include Kans, One Leaf and Baby Elephant. | Beauty | $142M | Public investors | intrepidib.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Alex and AniAug 29, 2022 · Funding round, completed · The jewellery and accessories brand secured a $17.5m loan to fund growth after emerging from bankruptcy. | Apparel | $17.5M | undisclosed lender | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Obagi Skincare and Milk MakeupJul 25, 2022 · Announced ipo · Waldencast Acquisition Corp. shareholders approved the three-way business combination with Obagi Skincare and Milk Makeup with ~98% support; closing expected on or around 27 July 2022, with the combined company trading on Nasdaq as WALD. | Beauty | Undisclosed | Waldencast plc (SPAC) | sec.gov |
Pattern BrandsJul 12, 2022 · Funding round, completed · Series B funding the house-of-brands platform's acquisition strategy. | Home | $25M | Toba Capital, Verlinvest, BAM Elevate | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
SayshJun 17, 2022 · Funding round, completed · Series A into Allyson Felix's footwear brand; Athleta took an equity stake through Gap's Strategic Growth Office. | Apparel | $8M | IRIS and Athleta (Gap Inc.) | retaildive.com |
Magic SpoonJun 14, 2022 · Funding round, completed · Series B led by HighPost, taking total funding to $100m, alongside the brand's first national retail launch at Target. | Food & bev | $85M | HighPost Capital | fooddive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
RaelMay 31, 2022 · Funding round, completed · Series B for the menstrual care and personal care brand. | Wellness | $35M | Colopl Next, Signite Partners | retaildive.com |
Madison ReedMay 2, 2022 · Funding round, completed · New financing for the hair colour brand's omnichannel expansion. | Beauty | $33M | undisclosed investors | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
A ShocApr 19, 2022 · Funding round, completed · Series B with participation from KDP and athletes Aaron Judge and Freddie Freeman. | Food & bev | $29M | Keurig Dr Pepper and others | fooddive.com |
SheinApr 4, 2022 · Reported talks funding round · Bloomberg reported Shein was pursuing a $1bn round that could value it at $100bn; unconfirmed at the time. | Apparel | $1B | undisclosed investors | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Beauty for All Industries (Ipsy, BoxyCharm)Mar 1, 2022 · Funding round, completed · Growth round from TPG for the parent of Ipsy and BoxyCharm and its DTC beauty brands. | Beauty | $96M | TPG Growth | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Good CultureFeb 24, 2022 · Funding round, completed · Series C led by Manna Tree with SEMCAP Food & Nutrition and Kristen Bell. | Food & bev | $64M | Manna Tree | fooddive.com |
BluelandFeb 18, 2022 · Funding round, completed · DTC refillable cleaning brand raising to expand into personal care. | Home | $20M | Prelude Growth Partners (lead), with Willow Growth, Joyance Partners and Able Partners | retaildive.com |
WaterdropFeb 2, 2022 · Funding round, completed · Series B for the Austrian maker of sugar-free 'microdrink' dissolving cubes. | Food & bev | $70M | Temasek | fooddive.com |
Win Brands GroupFeb 1, 2022 · Funding round, completed · DTC brand holding company secured $40m from Orangewood Partners, funding its Love Your Melon acquisition. | Other | $40M | Orangewood Partners | retaildive.com |
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Oddity (Il Makiage parent)Jan 11, 2022 · Funding round, completed · Round struck at a $1.5bn valuation for the parent of Il Makiage. | Beauty | $130M | Thomas Tull, Franklin Templeton, Fidelity Management | retaildive.com |
Liquid DeathJan 6, 2022 · Funding round, completed · Series C led by startup studio Science; Food Dive reports the round values the canned water brand at more than $500m. | Food & bev | $75M | Science (lead investor) | fooddive.com |
Raising against this backdrop is a different job than it was two years ago. I have raised for consumer brands and sat across the table from them. If a round is on your mind, I can tell you what your numbers say before an investor does.
What 2022 was made of,
by category.
31 rounds logged in 2022, split by category. The counts below add up to that total.
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Beauty | 13 | 41.9% | 12 | $142M |
Food & bev | 7 | 22.6% | 7 | $85M |
Apparel | 6 | 19.4% | 5 | $1B |
Home | 3 | 9.7% | 3 | $35M |
Other | 1 | 3.2% | 1 | $40M |
Wellness | 1 | 3.2% | 1 | $35M |
How big the
disclosed rounds were.
Bands over the 29 rounds logged for 2022 that disclosed a size.
| Round size | Rounds logged | Share of sized rounds |
|---|---|---|
$100M and above | 3 | 10.3% |
$25M to $100M | 17 | 58.6% |
$10M to $25M | 6 | 20.7% |
$2M to $10M | 3 | 10.3% |
Under $2M | 0 | 0.0% |
The other years,
and the full ledger.
Raising, or deciding whether to?
I've built consumer brands, raised for them, and sat on the buy side of a several-hundred-million transaction. That view across the whole arc, from first check to strategic exit, is what shapes every conversation about how and when to finance a brand.
Start a conversation See the case studies →A note on sources: this tracker leans on the consumer deal reporting that Drew Fallon publishes in his Making Cents newsletter (worth a follow on X), plus the running deal flow from CPG Wire. Individual round figures are drawn from company announcements, SEC Form D filings, and trade press including BevNET, NOSH, Beauty Independent, BeautyMatter, WWD, and Modern Retail. Amounts reported but not officially disclosed are labeled as such. The interpretation, and any errors in it, are mine.