Key takeaways
Across the year 2020, 52 consumer brand funding rounds and listings are logged here, each one dated, and 52 of them link to their source. Food & bev is the largest category at 59.6% of the total. 43 disclosed a size, and the largest was $616.9M for Yatsen Holding. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2020.
Source: Taylor Sicard, Taylor Sicard Consulting · Updated
Part of The Index · TSC living data trackers
Live tracker · Generated from the deal store
Last generated September 21, 2026
52 rounds logged with a date in 2020.
52
Rounds logged
52
Distinct events
Food & bev
Leading category · 31 items
Jan 7, 2020 – Dec 28, 2020
Window covered
Window covered: Jan 7, 2020 – Dec 28, 2020. Every figure on this page is computed from the underlying records when the page is built; none is maintained by hand.
01/How to read these counts
PLATE 01 · METHOD
How to read
these counts.
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◥
◣
◢
How to read these counts
Read each yearly figure on this page as rounds logged: the consumer brand funding rounds and listings that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand funding rounds and listings to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Planned and completed stock market listings are counted here alongside private rounds, and the type column marks which is which. A curated listing is a brand placed here by editorial judgment where its event type alone would not put it on this page.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 52 is logged once.
02/2020 month by month
PLATE 02 · 2020 LEDGER
Everything logged in
2020, by month.
The monthly tables below list all 52 rounds logged for 2020.
Table M1 · December 20205 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Echelon FitnessDec 28, 2020 · Funding round, completed · Financing for the at-home connected fitness brand; Piper Sandler advised Echelon. | Wellness | $65M | Goldman Sachs Growth (lead), North Castle Partners | sgbonline.com |
ZeviaDec 22, 2020 · Funding round, completed · Large late-2020 round for the zero-sugar soda brand ahead of its 2021 IPO. | Food & bev | $200M | Canadian investment firm | fooddive.com |
Bark (BarkBox parent)Dec 16, 2020 · Announced ipo · Northern Star Acquisition Corp. entered an Agreement and Plan of Reorganization to take dog subscription brand BARK public; 8-K/425 reporting the December 16, 2020 event. | Pet | Undisclosed | Northern Star Acquisition Corp. | sec.gov |
Gotham GreensDec 8, 2020 · Funding round, completed · Round for the branded greenhouse salad and produce company as indoor agriculture raised more than $1 billion from August 2020. | Food & bev | $87M | Not named | fooddive.com |
Function of BeautyDec 2, 2020 · Funding round, completed · Minority strategic growth investment (Series B) in the DTC personalized haircare, skincare and body care brand. | Beauty | $150M | L Catterton | beautyindependent.com |
Table M2 · November 20202 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Mother RawNov 24, 2020 · Funding round, completed · Plant-based dressing and condiment brand raised to fund U.S. distribution growth. | Food & bev | $6.1M | Forage Capital Partners and Export Development Canada (leads), Whitecap Venture Partners | nosh.com |
Yatsen HoldingNov 19, 2020 · IPO, completed · First Chinese beauty company listed in the U.S.; Goldman Sachs, Morgan Stanley and CICC led. | Beauty | $616.9M | Not named | wwd.com |
Table M3 · October 20207 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
WHOOPOct 28, 2020 · Funding round, completed · Series E for the wearable recovery and fitness tracking brand. | Wellness | $100M | IVP (lead), SoftBank Vision Fund 2, Accomplice, Two Sigma Ventures, CAVU Ventures and athlete investors | sgbonline.com |
Love Good FatsOct 21, 2020 · Funding round, completed · Canadian keto bar and shake brand's first institutional capital, bringing total raised to over $20 million. | Food & bev | $10.7M | InvestEco Capital (lead) and Export Development Canada | nosh.com |
LiveKindly CollectiveOct 15, 2020 · Funding round, completed · Follow-on round to fund U.S. expansion of the platform's acquired plant-based brands. | Food & bev | $135M | Not named | fooddive.com |
Tattooed Chef (Ittella International)Oct 15, 2020 · IPO, completed · The Ittella International / Forum Merger II business combination closed October 15, 2020 and the company was renamed Tattooed Chef; Q3 2020 revenue was a record $41.0 million with branded sales of $22.6 million. | Food & bev | Undisclosed | Forum Merger II Corporation (SPAC) | sec.gov |
JaxjoxOct 13, 2020 · Funding round, completed · Series A for the connected home fitness equipment brand, bringing total funding to $17 million. | Wellness | $10M | Dowgate Capital Ltd. and Nigel Wray | sgbonline.com |
Dewey's BakeryOct 7, 2020 · Funding round, completed · Cookie and cracker brand closed a $25M round led by Eurazeo Brands and combined with the leadership team of bakery brand Farm & Oven. | Food & bev | $25M | Eurazeo Brands (lead) | nosh.com |
Liquid DeathOct 1, 2020 · Funding round, completed · Series B brings canned water brand's total funding to $34.25 million, following a $9 million Series A announced in February 2020. | Food & bev | $23M | Unnamed family office (lead), with Convivialite Ventures, Velvet Sea Ventures and others | bevnet.com |
Table M4 · September 20207 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Lyre's Non-Alcoholic Spirit Co.Sep 29, 2020 · Funding round, completed · Round for the year-old non-alcoholic spirits brand, then 13 products across 30 markets with 400% monthly recurring revenue growth since January. | Food & bev | $11.5M | Not named | fooddive.com |
AllbirdsSep 28, 2020 · Funding round, completed · Series E for the San Francisco footwear brand, per a Wall Street Journal report; proceeds for store expansion, product range and online platform. | Apparel | $100M | Franklin Templeton (lead) | sgbonline.com |
Clarus Corp. (Black Diamond, Sierra)Sep 28, 2020 · Funding round, completed · Equity raise from existing investors by the owner of the Black Diamond outdoor equipment and apparel brand. | Apparel | $11.5M | existing investors | sgbonline.com |
Laird SuperfoodSep 23, 2020 · IPO, completed · Plant-based creamer and superfood brand IPO; final prospectus filed September 23, 2020 with a 397,500-share over-allotment option. | Food & bev | Undisclosed | Not named | sec.gov |
Art of SportSep 21, 2020 · Funding round, completed · Funding for the body, hair and skincare brand co-founded with Kobe Bryant, whose legacy the round was intended to build on. | Beauty | $6M | Not named | beautyindependent.com |
BruushSep 17, 2020 · Funding round, completed · Oversubscribed Series A for the DTC electric toothbrush brand, $2 million above target. | Beauty | $6.5M | Gravitas Securities (agent) | beautyindependent.com |
Partake BrewingSep 9, 2020 · Funding round, completed · First institutional round for the Canadian non-alcoholic beer brand. | Food & bev | $4M | CircleUp Growth Partners (lead), Export Development Canada, Natural Products Canada, Barrel Ventures | bevnet.com |
Table M5 · August 20206 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Clio SnacksAug 27, 2020 · Funding round, completed · Round for the refrigerated Greek yogurt bar brand. | Food & bev | $8M | Not named | fooddive.com |
Present LifeAug 21, 2020 · Funding round, completed · New beauty and wellness company led by former Coty executives raised $20 million; Intrepid's Q3 2020 beauty commentary lists The Craftory's Present Life investment among the quarter's platform deals. | Beauty | $20M | The Craftory | glossy.co |
AquisAug 20, 2020 · Funding round, completed · First investment by Rich Gersten and Cristina Nunez's True Beauty Ventures, joining an existing Series B round for the hair towel brand moving into treatments. | Beauty | Undisclosed | True Beauty Ventures (joining existing Series B) | beautyindependent.com |
HintAug 19, 2020 · Funding round, completed · Latest round for the flavored water brand, 15 years after founding, as DTC sales accelerated in the pandemic. | Food & bev | $25M | Not named | fooddive.com |
The Lemon Perfect CompanyAug 18, 2020 · Funding round, completed · Round for the lemon water brand backed by private equity, venture firms and NBA players. | Food & bev | $6.6M | Not named | fooddive.com |
Impossible FoodsAug 14, 2020 · Funding round, completed · Second large 2020 round; Food Dive notes Impossible raised $700 million in six months, including $500 million in March. | Food & bev | $200M | Not named | fooddive.com |
Table M6 · July 20204 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Vital Farms (Nasdaq: VITL)Jul 31, 2020 · IPO, completed · Pasture-raised eggs and butter brand IPO; final prospectus filed July 31, 2020, with a 1,395,596-share underwriter option from selling stockholders. | Food & bev | Undisclosed | Not named | sec.gov |
Ready, Set, Food!Jul 22, 2020 · Funding round, completed · Round for the early-allergen-introduction baby food brand, led by Danone's venture unit. | Food & bev | $3M | Danone (Manifesto Ventures) | fooddive.com |
OatlyJul 14, 2020 · Funding round, completed · Equity round valuing the Swedish oat milk producer at nearly $2 billion. | Food & bev | $200M | Blackstone Growth | nosh.com |
Beast BrandsJul 10, 2020 · Funding round, completed · Series A for the personal care brand known for invigorating formulas. | Beauty | $3M | Callais Capital Management (lead), Sand Hill Angels, Capital Innovators | beautyindependent.com |
Table M7 · June 20203 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Whole Earth BrandsJun 30, 2020 · IPO, completed · Act II Global Acquisition Corp. completed its business combination with Flavors Holdings' sweetener businesses and began trading on Nasdaq as Whole Earth Brands (FREE); release filed with the SEC June 30, 2020. | Food & bev | Undisclosed | Act II Global Acquisition Corp. (SPAC)from Flavors Holdings Inc. | sec.gov |
SummersaltJun 25, 2020 · Funding round, completed · Founders of the DTC swimwear brand discussed the road to raising $26 million. | Apparel | $26M | Not named | glossy.co |
Varsity Brands (BSN Sports, Varsity Spirit, Herff Jones)Jun 22, 2020 · Funding round, completed · Aggregate new capital raised by the team sport and spirit apparel group during the pandemic. | Apparel | $185M | Existing and new institutional investors | sgbonline.com |
Table M8 · May 20204 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Good Planet FoodsMay 27, 2020 · Funding round, completed · Funding round for the plant-based cheese brand. | Food & bev | $12M | Not named | fooddive.com |
Good CatchMay 22, 2020 · Funding round, completed · The plant-based seafood brand added celebrity investors to its cap table as it scaled. | Food & bev | $50.7M | Celebrity investor group | fooddive.com |
HydrantMay 7, 2020 · Funding round, completed · Series A for the powdered hydration brand, bringing total funding to $8.8 million. | Wellness | $5.7M | Coefficient Capital (lead), Rx3 Ventures, Soma Capital, Sixers Innovation Lab | bevnet.com |
Flow Alkaline Spring WaterMay 4, 2020 · Funding round, completed · Series D round for the Canadian premium water brand, reported at roughly 250% year-over-year growth. | Food & bev | $45M | Investor group including Post Malone, Chase Utley, Shawn Mendes, Ruttenberg Gordon Investments | bevnet.com |
Table M9 · April 20201 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Laird SuperfoodApr 24, 2020 · Funding round, completed · Danone's venture arm invested in the plant-based functional food brand co-founded by surfer Laird Hamilton, months before its September 2020 IPO. | Food & bev | $10M | Danone (Manifesto Ventures) | fooddive.com |
Table M10 · March 20205 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Impossible FoodsMar 16, 2020 · Funding round, completed · March 2020 round for the plant-based meat brand, one of the largest consumer rounds of the COVID quarter; Food Dive notes the round came as Impossible cut distributor prices 15% to chase price parity. | Food & bev | $500M | Not named | fooddive.com |
Athletic BrewingMar 13, 2020 · Funding round, completed · Round for the non-alcoholic beer brand as craft competition intensified. | Food & bev | $17.5M | Not named | fooddive.com |
VaultMar 12, 2020 · Funding round, completed · Men's wellness brand launched with $30 million in funding. | Wellness | $30M | Not named | glossy.co |
LiveKindly CollectiveMar 11, 2020 · Funding round, completed · Opening investment to form a plant-based platform company that went on to acquire brands and take a pea protein stake. | Food & bev | $200M | Group of food industry investors | fooddive.com |
SpindriftMar 6, 2020 · Funding round, completed · Largest single round to date for the sparkling water brand, disclosed via an SEC filing; brings total financing to at least $70 million. | Food & bev | $29.8M | Undisclosed (per SEC filing) | bevnet.com |
Table M11 · February 20204 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
EllenosFeb 25, 2020 · Funding round, completed · Second institutional round for the Seattle Greek yogurt brand, after an $18 million investment from Monogram Capital Partners in 2018. | Food & bev | $18M | Daniel Lubetzky (KIND founder) | fooddive.com |
Pet PlateFeb 24, 2020 · Funding round, completed · Series A for the DTC fresh pet food subscription brand. | Pet | $9M | DFE Capital Management (lead) and 301 INC (General Mills' venture arm) | petage.com |
Alpha FoodsFeb 11, 2020 · Funding round, completed · Round quadrupling prior funding for the plant-based brand, then in more than 9,000 stores. | Food & bev | $28M | Not named | fooddive.com |
Casper SleepFeb 7, 2020 · IPO, completed · DTC mattress brand's IPO priced at $12.00 per share, below its earlier private valuation; final prospectus filed February 7, 2020 with an underwriter option for 1,252,500 additional shares. | Home | Undisclosed | Not named | sec.gov |
Table M12 · January 20204 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Califia FarmsJan 16, 2020 · Funding round, completed · Large round for the plant-based beverage brand aimed at global expansion, adding international investors to its board. | Food & bev | $225M | International investor group | fooddive.com |
KosasJan 16, 2020 · Funding round, completed · Series B for the clean makeup brand; Kosas declined to disclose the amount. Its 2018 Series A was estimated at $2 million. | Beauty | Undisclosed | Stripes (lead), CircleUp, Beechwood Capital, Imaginary Ventures | beautyindependent.com |
OWYNJan 8, 2020 · Funding round, completed · Round for the plant-based protein drink brand to fund expansion and innovation. | Food & bev | $7.5M | Not named | fooddive.com |
Ilia BeautyJan 7, 2020 · Funding round, completed · Series B for the clean makeup brand following a 2018 Series A led by Silas Capital. | Beauty | Undisclosed | Sandbridge Capital (lead), Silas Capital | wwd.com |
Work with Taylor
Talk through your raise
Raising against this backdrop is a different job than it was two years ago. I have raised for consumer brands and sat across the table from them. If a round is on your mind, I can tell you what your numbers say before an investor does.
03/Category composition
PLATE 03 · MIX
What 2020 was made of,
by category.
52 rounds logged in 2020, split by category. The counts below add up to that total.
Table 1 · Composition by category2020
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Food & bev | 31 | 59.6% | 27 | $500M |
Beauty | 9 | 17.3% | 6 | $616.9M |
Wellness | 5 | 9.6% | 5 | $100M |
Apparel | 4 | 7.7% | 4 | $185M |
Pet | 2 | 3.8% | 1 | $9M |
Home | 1 | 1.9% | 0 | Not disclosed |
04/Round sizes
PLATE 04 · ROUND SIZES
How big the
disclosed rounds were.
Bands over the 43 rounds logged for 2020 that disclosed a size.
Table 2 · Disclosed round sizesShare of the 43 sized rounds
| Round size | Rounds logged | Share of sized rounds |
|---|---|---|
$100M and above | 12 | 27.9% |
$25M to $100M | 10 | 23.3% |
$10M to $25M | 10 | 23.3% |
$2M to $10M | 11 | 25.6% |
Under $2M | 0 | 0.0% |
05/Year ledgers
PLATE 05 · BY YEAR
The other years,
and the full ledger.
⊕ Work with Taylor · Consumer Commerce
Raising, or deciding whether to?
I've built consumer brands, raised for them, and sat on the buy side of a several-hundred-million transaction. That view across the whole arc, from first check to strategic exit, is what shapes every conversation about how and when to finance a brand.
Start a conversation See the case studies →A note on sources: this tracker leans on the consumer deal reporting that Drew Fallon publishes in his Making Cents newsletter (worth a follow on X), plus the running deal flow from CPG Wire. Individual round figures are drawn from company announcements, SEC Form D filings, and trade press including BevNET, NOSH, Beauty Independent, BeautyMatter, WWD, and Modern Retail. Amounts reported but not officially disclosed are labeled as such. The interpretation, and any errors in it, are mine.