Key takeaways
Across the year 2023, 61 consumer brand funding rounds and listings are logged here, each one dated, and 61 of them link to their source. Food & bev is the largest category at 55.7% of the total. 48 disclosed a size, and the largest was $3.7B for SharkNinja. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2023.
Source: Taylor Sicard, Taylor Sicard Consulting · Updated
Part of The Index · TSC living data trackers
Live tracker · Generated from the deal store
Last generated September 21, 2026
61 rounds logged with a date in 2023.
61
Rounds logged
61
Distinct events
Food & bev
Leading category · 34 items
Jan 5, 2023 – Dec 18, 2023
Window covered
Window covered: Jan 5, 2023 – Dec 18, 2023. Every figure on this page is computed from the underlying records when the page is built; none is maintained by hand.
01/How to read these counts
PLATE 01 · METHOD
How to read
these counts.
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◥
◣
◢
How to read these counts
Read each yearly figure on this page as rounds logged: the consumer brand funding rounds and listings that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand funding rounds and listings to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Planned and completed stock market listings are counted here alongside private rounds, and the type column marks which is which. A curated listing is a brand placed here by editorial judgment where its event type alone would not put it on this page.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 61 is logged once.
02/2023 month by month
PLATE 02 · 2023 LEDGER
Everything logged in
2023, by month.
The monthly tables below list all 61 rounds logged for 2023.
Table M1 · December 20232 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Subtl BeautyDec 18, 2023 · Funding round, completed · Stackable makeup brand had raised $1.2 million pre-Series A; 300,000-plus stacks sold at 170% growth. | Beauty | $5.5M | Cult Capital ($5M), Grouse Ridge Capital and Innovation Works (just under $500k) | beautymatter.com |
Ripple FoodsDec 5, 2023 · Funding round, completed · Brings cumulative funding past $274 million for the plant-based milk maker. | Food & bev | $49M | Undisclosed (per SEC filing) | fooddive.com |
Table M2 · November 20236 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Lucky F*ckNov 29, 2023 · Funding round, completed · Energy drink brand launched by Kate Farms founder Richard Laver raised to expand distribution. | Food & bev | $4M | Imaginary Ventures | bevnet.com |
4th & HeartNov 22, 2023 · Funding round, completed · Capital earmarked for ghee stick manufacturing capacity. | Food & bev | $10M | Cambridge Companies SPG (lead), Boulder Food Group, Harbinger Ventures and 15 professional athletes | nosh.com |
HuelNovember 2023 · Funding round, completed · Meal-replacement brand backed for expansion. | Wellness | Undisclosed | Morgan Stanley | just-food.com |
Element EightNov 9, 2023 · Funding round, completed · Brings total raised to $7.9 million; a $6.25 million Series A was announced immediately afterward. | Beauty | $6M | existing investors ($2.5M) and new investors ($3.5M) | beautymatter.com |
Honasa Consumer (Mamaearth, The Derma Co., BBlunt, Dr. Sheth's)Nov 7, 2023 · IPO, completed · Oversubscribed 7.6x with $856.75 million of bids, but shares fell 21% below the issue price in the first week. | Beauty | $204.17M | Not named | beautymatter.com |
The 7 VirtuesNov 1, 2023 · Funding round, completed · First fragrance investment for both firms; founder Barb Stegemann keeps a majority stake. | Beauty | Undisclosed | Unilever Ventures (lead) and True Beauty Ventures | beautyindependent.com |
Table M3 · October 20238 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Eat the ChangeOct 18, 2023 · Funding round, completed · Funds wider distribution of Just Ice Tea and further testing of Cosmic Chews snacks. | Food & bev | $14M | undisclosed investors | bevnet.com |
CotyQ4 2023 · Announced ipo · Secondary listing on the professional segment of Euronext Paris alongside the NYSE listing, to cut debt and fund investment. | Beauty | $389M | Not named | intrepidib.com |
Ellis BrooklynQ4 2023 · Funding round, completed · Prestige clean fragrance brand funds distribution and product expansion. | Beauty | $9M | Redo Ventures (lead) | intrepidib.com |
FussyQ4 2023 · Funding round, completed · UK sustainable refillable deodorant brand raises growth funding. | Beauty | Undisclosed | Velocity Capital | intrepidib.com |
Hi!PapaQ4 2023 · Funding round, completed · Chinese kids' personal care brand raises a Series A+ for brand building and distribution. | Beauty | Undisclosed | L Catterton | intrepidib.com |
Iris&RomeoQ4 2023 · Funding round, completed · Series A funding a December 2023 Sephora.com and app launch. | Beauty | Undisclosed | True Beauty Ventures (joining existing Series B) | intrepidib.com |
Phyla and PatricksQ4 2023 · Funding round, completed · First two investments from Shiseido's new corporate venture fund: probiotic skincare and men's grooming. | Beauty | Undisclosed | Shiseido (LIFT Ventures) | intrepidib.com |
BirkenstockOct 11, 2023 · IPO, completed · Priced near the midpoint of the $44 to $49 range; shares opened at $41 and closed the first day at $40.20. | Apparel | $1.49B | Not namedfrom L Catterton | retaildive.com |
Table M4 · September 20239 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
LesserEvilSep 20, 2023 · Funding round, completed · The CEO said the snack brand did not need the money and that this may be its last raise. | Food & bev | $19M | undisclosed investors | nosh.com |
BirkenstockSep 13, 2023 · Announced ipo · Registration statement filed with the SEC for an NYSE listing under BIRK. | Apparel | $1.34B | Not namedfrom L Catterton | retaildive.com |
Proven SkincareSep 13, 2023 · Funding round, completed · Personalised skincare brand with two patents, a Sephora partnership and UK and Europe expansion plans. | Beauty | $12.2M | NewH2 Ventures (lead) plus existing investors | beautymatter.com |
GOODLES (Gooder Foods, Inc.)Sep 12, 2023 · Funding round, completed · The round actually closed in May and follows $11 million of prior SAFE notes. | Food & bev | $13M | L Catterton (lead), Gingerbread Capital, Springdale, Third Craft Partners, Willow Growth | nosh.com |
Meati FoodsSep 8, 2023 · Announced funding round · The CEO confirmed a round closed; the $50 million figure came from an unnamed source via Axios. | Food & bev | $50M | Bond, Congruent Ventures, Revolution Growth | nosh.com |
Butternut BoxSep 6, 2023 · Funding round, completed · Capital earmarked for a new European plant and continental expansion. | Pet | $351M | General Atlantic (lead) and L Catterton (existing) | globalpetindustry.com |
Icelandic GlacialSep 6, 2023 · Funding round, completed · New equity funding alongside a new shareholder structure and an expansion of operations at the super-premium spring water brand. | Food & bev | Undisclosed | new and existing investors | bevnet.com |
Momofuku GoodsSep 6, 2023 · Funding round, completed · Second eight-figure raise of 2023 for the Chili Crunch maker. | Food & bev | $11.5M | Alliance Consumer Growth | nosh.com |
SkinnyDippedSep 6, 2023 · Funding round, completed · The CEO said the confection and nut brand's round intentionally avoided CPG venture funds. | Food & bev | $12M | celebrity and entrepreneur investors (deliberately non-CPG) | nosh.com |
Table M5 · August 20235 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
MoshAug 23, 2023 · Funding round, completed · Brain-health protein bar brand founded by Patrick Schwarzenegger and Maria Shriver raises for retail expansion. | Food & bev | $3M | undisclosed investors | fooddive.com |
YerbaeAug 22, 2023 · Funding round, completed · Second 2023 capital event for the plant-based energy brand, after its February reverse takeover. | Food & bev | $4M | athletes and entertainers | bevnet.com |
Borealis FoodsAug 17, 2023 · Announced ipo · Ramen and plant-based ready-meal maker; the deal was proposed in February 2023 with close expected by year end. | Food & bev | $150M | Oxus Acquisition Corp (SPAC) | just-food.com |
What's Up WellnessAugust 2023 · Funding round, completed · Indian healthy gummies brand. | Wellness | $16.9M | Unilever (Ventures) | just-food.com |
Konscious FoodsAug 1, 2023 · Funding round, completed · Plant-based frozen sushi and onigiri brand founded by Yves Potvin closes an unusually large seed round. | Food & bev | $26M | undisclosed investors | nosh.com |
Table M6 · July 20234 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
SharkNinjaJul 31, 2023 · IPO, completed · The Shark and Ninja owner began trading on the NYSE as a separately listed company after being spun out of JS Global. | Home | $3.7B | Not namedfrom JS Global Lifestyle Company | retaildive.com |
Oddity TechJul 19, 2023 · IPO, completed · Nasdaq listing under ODD for the profitable DTC beauty-tech group behind IL MAKIAGE and SpoiledChild; L Catterton-backed. | Beauty | $423.7M | Not named | lw.com |
SkimsJul 19, 2023 · Funding round, completed · Proceeds earmarked for product innovation, category expansion and physical retail. | Apparel | $270M | Wellington Management (lead), Green Oaks Capital Partners, D1 Capital Partners, Imaginary Ventures | retaildive.com |
Bread Beauty SupplyJul 17, 2023 · Funding round, completed · Textured-hair brand in 460-plus Ulta doors; had raised more than $2 million pre-seed. | Beauty | Undisclosed | Fearless Fund (lead) | beautymatter.com |
Table M7 · June 20234 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
DroolsJun 23, 2023 · Funding round, completed · The Indian pet food brand raised growth capital for manufacturing and Asia, Europe and US distribution. | Pet | $60M | L Catterton | globalpetindustry.com |
Tony's ChocolonelyJune 2023 · Funding round, completed · Verlinvest upped its position in the Dutch chocolate brand. | Food & bev | $21.8M | Verlinvest (increasing its stake) | just-food.com |
AplosJun 1, 2023 · Funding round, completed · Functional non-alcoholic spirits brand raising for on- and off-premise distribution. | Food & bev | $5.5M | McCarthy Capital (lead) | fooddive.com |
Chamberlain CoffeeJun 1, 2023 · Funding round, completed · The ready-to-drink and bagged coffee brand founded by Emma Chamberlain closed the round as it pushed into RTD. | Food & bev | $7M | undisclosed investors | bevnet.com |
Table M8 · May 20235 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
G.O.A.T. FuelMay 25, 2023 · Funding round, completed · Jerry Rice-backed cordyceps energy drink brand. | Food & bev | $5M | Stage 1 Fund and Morrison Seger Venture Capital Partners (co-leads) | bevnet.com |
Virtue LabsMay 23, 2023 · Funding round, completed · Majority owner Combe adds growth equity; $73.8 million raised across four rounds to date. | Beauty | Undisclosed | Combe | beautymatter.com |
KenvueMay 8, 2023 · IPO, completed · The world's largest pure-play consumer health company by revenue lists on the NYSE as KVUE; proceeds paid to J&J as partial consideration for the transferred businesses. | Wellness | Undisclosed | Not namedfrom Johnson & Johnson (retained about 89.6%) | investors.kenvue.com |
Hero BreadMay 5, 2023 · Funding round, completed · Brings lifetime funding to $47.5 million; retail distribution going from 23 to 2,300 doors. | Food & bev | $15M | Cleveland Avenue, DNS Capital, Union Grove Venture Partners, Composite Ventures, GreatPoint Ventures, 444 Capital | fooddive.com |
Above FoodMay 1, 2023 · Announced ipo · Reverse merger with a blank-cheque company valuing the Canadian agriculture, ingredient and CPG group at $319 million. Flagged as a mixed ag/ingredients/CPG profile rather than a pure consumer brand. | Food & bev | $319M · 0.7x revenue, 13.7x EBITDA | Bite Acquisition Corp (SPAC) | capstonepartners.com |
Table M9 · April 20232 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Cure HydrationApr 19, 2023 · Funding round, completed · Functional drink mix brand had expanded to over 15,000 doors nationwide. | Wellness | $5.6M | Lerer Hippeau (lead) | bevnet.com |
Olyra FoodsApr 4, 2023 · Funding round, completed · Greek breakfast-biscuit brand; the round closed in late February. | Food & bev | $4M | Bimbo Ventures (lead, now about 30% equity) | fooddive.com |
Table M10 · March 20235 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Rob's Backstage PopcornMar 30, 2023 · Funding round, completed · Celebrity-backed popcorn brand closed the round and spun out as a stand-alone brand. | Food & bev | $7M | Palm Tree Crew (the VC firm of DJ and producer Kygo) | nosh.com |
Fly By JingMar 9, 2023 · Funding round, completed · Sichuan chili crisp brand raising to expand into Kroger and Albertsons. | Food & bev | $12M | Prelude Growth Partners and Pendulum | fooddive.com |
immiMar 6, 2023 · Funding round, completed · Plant-based ramen brand raising to quadruple its retail footprint. | Food & bev | $10M | Touch Capital (lead), Naomi Osaka, Usher | nosh.com |
BelliWelliMar 2, 2023 · Funding round, completed · Gut-health snack bar brand; the round closed in January. | Food & bev | $15.4M | The Invus Group (lead) | nosh.com |
Live TintedMar 1, 2023 · Announced funding round · Funds Ulta Beauty growth, product innovation and category expansion for the first South Asian brand at Ulta. | Beauty | $10M | Monogram Capital Partners (lead), Unilever Ventures, Devonshire Partners, Silas Capital | beautymatter.com |
Table M11 · February 20236 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Remedy DrinksFeb 27, 2023 · Funding round, completed · Kombucha brand closes a Series B from its existing lead investors. | Food & bev | Undisclosed | L Catterton and Kin Group (existing leads) | bevnet.com |
CalirayFeb 21, 2023 · Announced funding round · Series A for the Sephora-exclusive sustainable colour brand. | Beauty | $5M | True Beauty Ventures (joining existing Series B) | intrepidib.com |
Tru Inc.Feb 17, 2023 · Funding round, completed · Functional sparkling water brand's Series A, led by British American Tobacco's venture arm. | Food & bev | $6.5M | BTomorrow Ventures, the AB InBev corporate venture arm (lead), plus strategic angels | bevnet.com |
YerbaeFeb 13, 2023 · IPO, completed · Plant-based energy brand went public on the Toronto Stock Exchange via a reverse takeover under YERB.U. | Food & bev | $54.4M | Not named | bevnet.com |
Roar OrganicFeb 6, 2023 · Funding round, completed · Electrolyte beverage brand raised to expand sales and marketing teams and grow grocery presence. | Food & bev | $6M | undisclosed investors | bevnet.com |
XCJ (Xiao Chi Jie)Feb 2, 2023 · Funding round, completed · Frozen Chinese street-food brand's raise, filed on a Form D dated 31 January, three months after a $10 million round. | Food & bev | $21M | Stripes | nosh.com |
Table M12 · January 20235 rounds logged
| Brand | Category | Amount | Lead investor | Source |
|---|---|---|---|---|
Zico RisingJan 31, 2023 · Funding round, completed · Coconut water brand's raise disclosed in an SEC Form D filed 27 January; filings also indicate a separate $4 million close. | Food & bev | $14M | undisclosed investors | bevnet.com |
Guayaki Yerba MateJan 24, 2023 · Funding round, completed · The raise surfaced in a 13 January SEC filing, with $67.8 million still to be sold. | Food & bev | $75M | Anthos Capital and SBG Growth (board seats added) | bevnet.com |
True BotanicalsQ1 2023 · Funding round, completed · Series B for the prestige clean skincare brand, which had roughly $50 million of 2022 sales. | Beauty | Undisclosed | NextWorld Evergreen | intrepidib.com |
Slate MilkJan 11, 2023 · Funding round, completed · Series A funding a national distribution push and a new product launch for the shelf-stable protein milk brand. | Food & bev | $10.5M | undisclosed investors | bevnet.com |
Eastern Standard ProvisionsJan 5, 2023 · Funding round, completed · SnackFutures head of venture capital Tapan Shah joined the soft-pretzel brand's board as part of the investment. | Food & bev | Undisclosed | Mondelez International | fooddive.com |
Work with Taylor
Talk through your raise
Raising against this backdrop is a different job than it was two years ago. I have raised for consumer brands and sat across the table from them. If a round is on your mind, I can tell you what your numbers say before an investor does.
03/Category composition
PLATE 03 · MIX
What 2023 was made of,
by category.
61 rounds logged in 2023, split by category. The counts below add up to that total.
Table 1 · Composition by category2023
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Food & bev | 34 | 55.7% | 31 | $319M |
Beauty | 17 | 27.9% | 9 | $423.7M |
Wellness | 4 | 6.6% | 2 | $16.9M |
Apparel | 3 | 4.9% | 3 | $1.49B |
Pet | 2 | 3.3% | 2 | $351M |
Home | 1 | 1.6% | 1 | $3.7B |
04/Round sizes
PLATE 04 · ROUND SIZES
How big the
disclosed rounds were.
Bands over the 48 rounds logged for 2023 that disclosed a size.
Table 2 · Disclosed round sizesShare of the 48 sized rounds
| Round size | Rounds logged | Share of sized rounds |
|---|---|---|
$100M and above | 10 | 20.8% |
$25M to $100M | 6 | 12.5% |
$10M to $25M | 17 | 35.4% |
$2M to $10M | 15 | 31.2% |
Under $2M | 0 | 0.0% |
05/Year ledgers
PLATE 05 · BY YEAR
The other years,
and the full ledger.
⊕ Work with Taylor · Consumer Commerce
Raising, or deciding whether to?
I've built consumer brands, raised for them, and sat on the buy side of a several-hundred-million transaction. That view across the whole arc, from first check to strategic exit, is what shapes every conversation about how and when to finance a brand.
Start a conversation See the case studies →A note on sources: this tracker leans on the consumer deal reporting that Drew Fallon publishes in his Making Cents newsletter (worth a follow on X), plus the running deal flow from CPG Wire. Individual round figures are drawn from company announcements, SEC Form D filings, and trade press including BevNET, NOSH, Beauty Independent, BeautyMatter, WWD, and Modern Retail. Amounts reported but not officially disclosed are labeled as such. The interpretation, and any errors in it, are mine.