Adobe Commerce vs
Shopify: the platform
you can't escape.

Which platform suits
which brand, as of
August 2026.

This post is long, so the number goes at the top rather than four thousand words down. These are recurring annual costs at $50M in GMV, excluding payment processing, modeled from published 2026 vendor rates in the full 2026 total cost of ownership model, which shows the same bands at $5M, $20M, $50M and $100M. Every figure is a modeled estimate, not a quote. The capsule above uses that model's rounded headline band for Shopify Plus, $200,000 to $400,000; the table gives the modeled figures underneath it.

Payment processing runs about 2.2% to 2.9% of GMV on every platform here, so it is close to constant and is not what separates them. At $50M in GMV that is $1.1M to $1.45M a year, a line that dwarfs every platform fee in the table above. If Salesforce is on your list, the revenue-share model is the thing to understand first, and it is broken down in the Salesforce revenue-share comparison.

You cannot trust a platform comparison written by someone with an incentive, and I have one: I came up inside Shopify and I usually think it is the right answer. So read this as an argued case, not a neutral survey, and check the sources. What I can offer instead of neutrality is that I have actually advised brands through Magento and Adobe Commerce replatforms, including the unglamorous data and SEO work that decides whether the move succeeds. The reasoning below is falsifiable even where the conclusion is opinionated, and the migration mechanics are the same no matter who tells you them.

Let me guess why you are here. You inherited a Magento build, maybe from a founder, an agency, or an acquisition, and the annual maintenance quote just landed, or the security-patch backlog just got scary, or the one developer who understands the whole thing just gave notice. Almost nobody searches "Adobe Commerce vs Shopify" out of idle curiosity. They search it because the Magento bill and the Magento burden have gotten heavy enough to ask whether there is a way out. There is, and this post is framed around that decision, because that is the live question, not an abstract feature bake-off.

This is the migration cut of a broader comparison. The whole field is scored in the 2026 ecommerce platform comparison, the category is framed in the enterprise ecommerce platform guide, and the direction brands are actually moving is quantified in the North American platform market-share study. If you are mid-market rather than enterprise, the same question gets scored in BigCommerce vs Shopify Plus for 2026. Here, the focus is Adobe Commerce versus Shopify Plus specifically, and the replatform playbook for getting off Magento without losing what you built.

You inherited a
Magento build and the
quote just landed.

Magento earned its place in commerce history honestly. For a long stretch it was the most powerful open-source commerce platform in the world, the default for brands that wanted total control over their storefront and had the engineering to wield it. If you can imagine a merchandising rule, a catalog structure, or a checkout flow, Magento can be made to do it. That power is real, and it's exactly why so many serious brands built on it, and why so many are now stuck on it.

Because control has a cost, and on Magento the cost is ongoing and structural. This is self-hosted, or Adobe-Commerce-Cloud-hosted, open-source-derived software, which means you own the infrastructure, the upgrades, the security posture, and the codebase. When Adobe ships a security patch, applying it is your project, and on a heavily customized build, applying it without breaking your customizations is a real engineering effort. Miss enough patches and you are a PCI liability. The platform doesn't maintain itself. You maintain it, forever, and that maintenance is the line nobody put in the original business case.

The situation got sharper with time. Magento 1 reached end of life in June 2020 and stopped receiving security patches, stranding every brand that had not moved. Magento Open Source and Adobe Commerce continue, but the developer community that made Magento formidable has thinned, the roadmap energy has cooled, and the talent to maintain a Magento build has gotten scarcer and pricier. You can confirm the lineage and current status on Adobe's own Adobe Commerce product page and the Magento Open Source repository. The result is a platform that costs more to run every year while the pool of people who can run it shrinks. That is the squeeze that put you here.

The real cost: license,
hosting, and the dev
you can't fire.

The sticker on Adobe Commerce is the least interesting number. The real cost of running Magento is three lines that compound, and only one of them is the license. Here they are, in the order brands underestimate them.

The license. Adobe Commerce, the paid commercial edition, is quoted, not published, and priced on a tier tied to your GMV and average order value. Adobe does not post list pricing, so treat any specific figure with care, but the model is a five-figure-to-six-figure annual license that rises with your revenue tier. Magento Open Source is free to license, which sounds like the escape hatch until you remember that "free to license" is not "free to run," because you have simply moved the entire cost into the next two lines.

The hosting and infrastructure. Magento is heavy. Running it well means real servers or a managed cloud, caching layers, search infrastructure, and the operational engineering to keep it fast and available under load. On Adobe Commerce Cloud you pay Adobe for that; self-hosted, you pay AWS or your provider plus the DevOps talent to run it. Either way, infrastructure is a standing line that a hosted platform like Shopify Plus simply absorbs into its fee. You are paying to be your own hosting company.

The developer you can't fire. This is the line that defines Magento, and it is the one brands feel most. A Magento build needs ongoing development just to stay current, safe, and functional: patches, upgrades, bug fixes, and every feature change. That work requires Magento-specific expertise, which is scarce and expensive, and it creates key-person risk, because the person who understands your particular build is very hard to replace. You cannot let that capability go, which means it's a permanent cost and a permanent dependency. Across the brands I have advised, this standing developer cost, not the license, is usually the biggest and most resented line in the whole Magento total.

Add the three together over three years and compare them to Shopify Plus, where the platform fee bundles hosting, security, and continuous upgrades, and where most changes are native configuration or an app rather than a dev cycle. The full Shopify Plus picture is in the Shopify Plus enterprise TCO analysis. The comparison is rarely close, because Magento's model asks you to fund an infrastructure and engineering operation that Shopify has already built and amortized across hundreds of thousands of merchants. If Salesforce is also on your shortlist, the same three-year cost exercise runs in Salesforce Commerce Cloud vs Shopify Plus pricing, where the license is a percentage of GMV rather than a flat fee.

The security-patch tax, in plain terms

Security deserves its own paragraph because it is the line brands ignore right up until it becomes an emergency. On Magento, security is your responsibility. Adobe and the community publish patches, and applying each one is your engineering team's job, on your timeline, against your customized codebase. On a lightly modified store that is routine. On a heavily customized enterprise build it is a recurring project, because a patch can collide with your customizations and has to be tested and reconciled before it ships. The failure mode is quiet: a brand falls a few patches behind because each one is painful, then a few more, and now it is running known-vulnerable commerce software that touches customer payment data. That is not a hypothetical, it is the single most common way Magento brands drift into real risk, and it is a PCI-compliance problem the moment it happens. On Shopify Plus, platform security is handled for you, continuously, without a project, which removes an entire category of standing risk and standing cost. When you tally Magento's true price, the security patching is not a footnote, it is a load-bearing line.

A worked annual picture

Make it concrete, with ranges I attribute to the replatforms I have advised rather than a published quote, because Adobe does not post Adobe Commerce pricing. A mid-market brand on a customized Magento build routinely carries a five-figure-to-six-figure annual license (or the operational equivalent on Open Source), a five-figure-and-up hosting and infrastructure line, and a standing development or agency retainer that is frequently the largest of the three once you count everything the platform demands just to stay current. Stacked up, the all-in annual cost of running a serious Magento store lands well into six figures for most brands, and it rises with the store. The point of the exercise is not the exact number, which is yours to calculate, it is the shape: most of the money is in the operating lines, not the license, and every one of those operating lines is something Shopify Plus folds into a single platform fee. That is why the honest three-year comparison so consistently favors moving.

What the move actually costs, by brand size

The bands below are the recurring Shopify Plus side of the equation, modeled from published 2026 vendor rates in the 2026 total cost of ownership model, which carries the full four-band breakdown and the assumptions behind each one. They exclude payment processing, which is close to constant across platforms. What they replace on the Magento side is your license plus your hosting plus your standing development retainer, so read them as a swap, not an addition.

At $5M GMV

Shopify Plus platform and GMV fees land around $28,000 to $30,000 a year, with recurring apps and engineering on top. At this size the Magento comparison is rarely close, because a single Magento developer or agency retainer usually costs more than the entire Shopify Plus platform line. If you are on Magento at $5M, the platform is almost certainly the most expensive thing in your stack relative to what it returns.

At $20M GMV

Budget around $50,000 a year in platform and GMV fees. This is the band where brands most often discover the customization problem: they built heavily on Magento at $5M, grew, and are now paying to maintain features nobody has touched in three years. The honest exercise before you move is to audit which customizations you actually use, because that list decides how hard the migration is.

At $50M GMV

The platform and GMV line reaches about $125,000 a year, and all-in recurring cost sits at roughly $200,000 to $400,000. This is the band the table above is modeled on, and the band where composable starts getting pitched to you. If you are weighing it seriously, the case for and against is scored in when composable actually wins. The short version is that composable is an engineering-team decision before it is a platform decision.

At $100M GMV

Now you are at roughly $250,000 a year, and Shopify Plus caps its percentage at $40,000 a month, so the fee stops scaling with you at about $192M in annual GMV. That cap is the structural difference against Salesforce Commerce Cloud, where a 1% to 3% revenue share means growth is a cost. At $50M in GMV, that share alone runs $500,000 to $1M a year.

What you gain and
lose: control traded
for velocity.

Let me be fair to Magento, because an honest post names what you give up. Moving from Adobe Commerce to Shopify Plus is a trade of near-total control for velocity, and it is a real trade, not a free upgrade. On Magento you can modify anything, down to the core. Shopify Plus deliberately does not let you rewrite the core, and if your business genuinely depends on a deep, unusual platform behavior that only core-level access can deliver, you will feel that constraint. That is the honest cost side.

Velocity wins this trade for almost everyone, for a simple reason. The control Magento offers is control you rarely use and always pay to maintain. Most brands customized Magento heavily years ago, use a fraction of those customizations today, and pay to keep all of them alive anyway. Shopify Plus gives you the customization that actually matters, on the storefront through Hydrogen and the Storefront API, and on the checkout through Functions and checkout extensibility, and it makes those extensions upgrade-safe so they do not become the next maintenance burden. You trade control you were not using for speed you will use every week.

If the control question for you is specifically about a headless or composable architecture, that decision is separable from the platform decision, and the trade-offs are laid out in headless versus native Shopify. Put simply, Shopify Plus supports the selectively-headless middle path that gives you front-end freedom without making you the owner of an entire custom stack, which is usually the sweet spot for a brand leaving Magento precisely to stop owning infrastructure. You do not have to choose between control and a managed platform as starkly as Magento made you.

The ecosystem gap you feel immediately

There is a gain in the trade that brands notice within the first month, and it is the ecosystem. Magento's app and extension marketplace is real, but it is a fraction of Shopify's, and the quality bar is more variable, so a common Magento experience is needing a capability, finding one aging extension for it, and paying a developer to make that extension work with your build. On Shopify Plus, almost any capability you need has several mature, competing, well-supported apps, tested across enormous numbers of stores, most of them a quick install rather than a dev project. That gap compounds in your favor after a migration: the custom builds that were line items on Magento become configuration or a supported app on Shopify, which is a direct reduction in the standing development cost that pushed you off Magento in the first place. You do not just escape the infrastructure burden, you inherit the largest problem-solving ecosystem in commerce.

The performance and conversion upside

The other gain is measurable at the register. Shopify's hosted infrastructure and heavily optimized checkout tend to deliver faster storefronts and higher checkout conversion than a typical self-managed Magento build, where speed depends entirely on how well your own infrastructure and code are tuned. For a brand that has been fighting Magento performance issues, the storefront-speed and checkout-conversion improvement after moving is often the most immediately visible win, and it is worth modeling as revenue, not just cost savings. A point of conversion across all of your traffic is a large number, and it usually dwarfs the platform-fee comparison entirely, which is why the migration case should count the upside, not only the maintenance you stop paying.

The migration playbook:
data, URLs, and the
90-day window.

The fear that keeps brands on Magento longer than they should is migration risk, and most of that fear is misplaced. The migration is a project, not a gamble, and it has four workstreams. Get them right and the move is boring, which is exactly what you want a migration to be.

Data. Products, variants, customers, and order history all have to move cleanly. This is careful, mechanical work: export, map the schema to Shopify's model, migrate, and reconcile. The catalog complexity, not the storefront design, is what sizes this stream. A clean catalog is fast; a decade of accumulated product data with custom attributes takes real care.

URLs and SEO. This is the workstream that actually determines whether the migration succeeds or hurts, and it is entirely within your control. Your Magento store has years of accumulated organic authority sitting on specific URLs. Before cutover, crawl and export every indexed URL, map each one to its Shopify equivalent, and implement one-to-one 301 redirects. Preserve title and meta structure, keep handles where you can, migrate structured data, and hold internal linking steady. This is the same discipline covered in ecommerce SEO for brands, and it is non-negotiable. Skip it and you will lose rankings, on any platform, which is why "I lost traffic when I replatformed" stories are almost always redirect-map stories.

Integrations and checkout. Every system wired into Magento, ERP, OMS, PIM, tax, payments, marketing, has to be re-plumbed into Shopify. Most have native or well-supported paths given Shopify's ecosystem size, which is one of the quiet advantages of moving to the largest platform. The checkout is where you convert, so rebuild it on Shopify's high-converting, extensible checkout rather than trying to recreate your Magento flow one-to-one; the point of moving is to get the better checkout, not to port the old one.

Rehearse the cutover. The switch itself is the highest-risk hour, so do not improvise it. Run the migration into a staging environment first, validate the data and the redirect map against a real crawl, and do a dry-run cutover so the launch-day sequence is a checklist you have already executed once, not a live experiment. Decide in advance who watches what, how you verify redirects are firing, and what your rollback trigger is. The brands that have a bad launch almost always skipped the rehearsal; the ones who scripted and practiced the cutover have a boring, uneventful go-live, which is exactly the outcome you want.

The 90-day risk window. Treat the period around go-live as the risk window, not the launch day. For the first 90 days, monitor Search Console daily, watch for redirect gaps and crawl errors, keep the old environment available for reference, and be ready to fix fast. Organic traffic typically dips for a few weeks as Google re-crawls and then recovers to trend, and brands that staffed the window recover cleanly while brands that treated launch as the finish line are the ones who bleed. Phase the migration, rehearse the cutover, and staff the window.

When to stay on Adobe
Commerce: the honest,
narrow case.

No manufactured balance, but a real exception. Stay on Adobe Commerce when your business depends on a deep, genuinely unusual commerce behavior that requires core-level control Shopify does not offer, and that behavior is central to how you make money rather than a legacy customization you have been maintaining out of habit. Some brands have a truly bespoke commerce model, an exotic pricing engine, a complex B2B configuration, a regulatory or regional requirement, where Magento's total flexibility is doing real, irreplaceable work. If that is you, you know the specific behavior, and it justifies the cost.

The second stay-case is timing and resources, not fit. If you are mid-way through a major initiative, or you genuinely lack the bandwidth to run a migration well right now, staying another cycle can be the right call, because a rushed, under-resourced migration that botches the redirect map is worse than a well-run Magento build. The move is worth doing right, which sometimes means doing it later. That is a scheduling decision, though, not a verdict that Magento is the better platform.

The honesty test is the same one I apply to every "should we stay" question: can you name the reason as a specific, concrete commerce behavior that Shopify Plus genuinely cannot deliver, in one sentence a Shopify solutions engineer could not wave away? "We run a regulated marketplace settlement flow that requires custom core logic" is a real reason. "We've invested so much in Magento already" is the sunk-cost fallacy, and it is the single most common reason brands stay on a platform that is quietly costing them more than the migration would. Name the real reason, or plan the move.

The verdict: for ~99%
of brands, replatform
to Shopify Plus.

Adobe Commerce is the platform legacy brands can't escape, not because it's technically superior, but because it's heavy to leave and the sunk cost is emotional as much as financial. The maintenance quote that brought you here is not an anomaly; it is the model working as designed. Magento asks you to fund your own infrastructure and engineering operation in perpetuity, in exchange for a depth of control most brands do not use. As the community thins and the talent gets scarcer, that bargain gets worse every year.

For roughly 99% of brands, the right move is to replatform to Shopify Plus, where hosting, security, and continuous upgrades are the platform's problem instead of yours, where velocity replaces the developer you can't fire, and where the checkout you inherit is the highest-converting one in commerce. The trap on the far side is rebuilding every Magento customization instead of deciding which ones ever earned their keep, and settling that is the first real argument of a Plus build. The narrow, honest exception is a brand whose money genuinely depends on core-level control Shopify cannot offer, and those brands know exactly who they are. Everyone else is paying an infrastructure tax on a platform they have outgrown. Name your real exception if you have one, and if you do not, plan the migration, protect your URLs, and pay your last Magento bill.

Questions brands ask
about leaving Adobe
Commerce.