Topicals: the welcome popup, September 2026
What a first-time visitor to mytopicals.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Try your luck Scratch below to see what you win You've got a mystery discount
The record
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 3.6s
- Size, desktop
- Small
- Size, mobile
- Large
- Vendor
- Alia
- Stack loaded
- Alia, Attentive, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- No number is stated up front. 29 of 152 popups do this, trading a known discount for the pull of finding out.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- It waits 3.6 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 11 of 114 timed popups appear sooner.
- On desktop the card covers 14% of the viewport, larger than 13% of the desktop captures.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Topicals also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': "The creative splits one face down the middle, circles a single mark above the brow with a dotted ring, and labels the halves BEFORE and AFTER 2 WEEKS under the product name and the line Great for post-acne marks, dark spots, and hyperpigmentation. The page is the same product at $22 with a 4.9 rating, and it runs its own before and after further down alongside 96%, 97% and 86% agreement figures. Two things weaken the arrival. A Try your luck scratch card sits over the middle of the screen and greys out the title, price and bullets behind it, and the page's results headline reads Clinically-proven to reduce dark spots in as little as six hours, which reframes the timeline the ad spent its whole frame establishing."}. Read the Topicals teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.