coldlife: the welcome popup, September 2026
What a first-time visitor to thecoldlife.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
LABOR DAY SALE!
PICK ONE TO REVEAL YOUR DISCOUNt 👇 ? ? ?
The record
- Offer
- Spin / scratch
- First pane
- Yes / no gate
- First field
- Behind the gate
- Trigger
- Timed 2.8s
- Size, desktop
- Large
- Size, mobile
- Medium
- Vendor
- Alia
- Stack loaded
- Alia, Attentive, Klaviyo, Postscript, Shopify Forms
- Tone
- Playful
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- No number is stated up front. 29 of 152 popups do this, trading a known discount for the pull of finding out.
- The field is behind a gate: a yes/no comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Alia, the most common vendor in the set, accounting for 56 of the 152 popups.
- It waits 2.8 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 0 of 114 timed popups appear sooner.
- On desktop the card covers 50% of the viewport, larger than 73% of the desktop captures.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.