Liquid Death: the welcome popup, September 2026
What a first-time visitor to liquiddeath.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
WANNA CHEAT ON YOUR OTHER BEVERAGE COMPANY?
Let us hit you up sometime to make you laugh and shower you with special deals. We'll even gift you 2 FREE Liquid Death Can Coolers to keep your beverages ice-cold. HELL YES By submitting this form you agree to be brainwashed by Liquid Death marketing through hilarious emails including automated promotional and personalized marketing messages (i.e cart reminders). Consent is not a condition of purchase. Data rates may apply. Unsubscribe at any time by clicking the unsubscribe link (where available). Privacy Policy & Terms.
The record
- Offer
- No stated offer
- First pane
- Email field
- First field
- Trigger
- Timed 3.9s
- Size, desktop
- Medium
- Size, mobile
- Takeover
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Playful
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- It waits 3.9 seconds. The median timed popup in the set fires at 7.3s, so this one is faster than the middle, and 16 of 114 timed popups appear sooner.
- On desktop the card covers 26% of the viewport, larger than 31% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Liquid Death also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Continuous', 'note': 'The ad is a back-print packshot of the black zip hoodie with the blackletter Liquid Death lockup, the skull illustration and MURDER YOUR THIRST beneath it. The page is that exact garment at the same angle with the same print, titled ETERNAL DEATH ZIP HOODIE, sizes S through 3X, and a description in the same joke register about an insane illustration on the back that will actually rip your face off. It reads $97.00 with a top bar for Free shipping to Canada on all orders above CA$160.00, so the capture is the Canadian storefront quoting CAD. Neither side promises a discount, so nothing is re-raised at the buy box.'}. Read the Liquid Death teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.