Avocado Green Mattress: the welcome popup, September 2026
What a first-time visitor to avocadogreenmattress.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Complete Your Sleep Sanctuary Your mattress is just the beginning.
Get $100 off your first wood furniture order of $1,000 or more, plus early access to new products, sleep tips, and members-only deals. Email CLAIM MY $100 → By subscribing you agree to receive marketing communications from us. To opt out, click unsubscribe at the bottom of our emails.
The record
- Offer
- $100 off$1,000+ order
- First pane
- Email field
- First field
- Trigger
- Timed 8.5s
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo, Shopify Forms
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- A dollar amount rather than a percentage, which 11 of 152 popups use. Dollar offers cluster on higher-ticket products where a percentage reads smaller than it is.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- It waits 8.5 seconds. The median timed popup in the set fires at 7.3s, so this one is slower than the middle, and 69 of 114 timed popups appear sooner.
- On desktop the card covers 34% of the viewport, larger than 49% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Avocado Green Mattress also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'ratingCap': 'inferred-destination', 'note': 'The captured ad frame carries no overlay text: it is a tight crop of a quilted wool mattress top with the AVOCADO wordmark embroidered into the panel, so the argument is materials and make. The homepage hero continues exactly that, "Sleep Deep" over "CERTIFIED ORGANIC MATTRESSES" with a SHOP MATTRESSES button and Sustainability sitting in the top nav. The one thing the page raises that the ad never did is price: the hero adds "SAVE UP TO 20%", plus a Labor Day Mattress Sale bar and a Get $100 Off tab. Rated Partial rather than Continuous because the destination is inferred: the recorded page is the brand homepage, not a click that was followed, so whether the ad actually lands here is not on record. If the click is followed and lands on this page, the rating can be revisited.'}. Read the Avocado Green Mattress teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.