64 home brands in these ledgers have been sold outright or had their IP sold, and this page names the current owner of each: the buyer in its latest sale. 40 of those sales have a logged close. The others were announced and count unless a public report says they fell through.
- 54 named owners hold these brands. 3Z Brands (2) holds the most.
- Each row links to the source for its sale.
Every home brand,
and who owns it now.
Grouped by owner. The line under each brand says whether the sale has a logged close or was announced.
| Brand | Current owner | Price | Source |
|---|---|---|---|
Nolah SleepClosed Feb 14, 2023 | 3Z Brands | Undisclosed | homenewsnow.com |
SoutherlandClosed Dec 16, 2024 | 3Z Brands | Undisclosed | privsource.com |
PureitClosed Nov 1, 2024 | A. O. Smith Corporation | $120M | privsource.com |
Faultless BrandsAnnounced May 29, 2025 | Architect Equity | Undisclosed | capstonepartners.com |
Reckitt Russia hygiene businessClosed Jul 29, 2026 | Arnest Management | $222.25M | reckitt.com |
Resident Home (Nectar, DreamCloud, Awara, Siena)Closed Mar 7, 2024 | Ashley Home (Ashley Global Retail) | Undisclosed | retaildive.com |
WeberClosed Oct 24, 2022 | BDT Capital Partners | $2.99B | capstonepartners.com |
WolfClosed Jul 13, 2022 | Blue Bell Mattress | Undisclosed | capstonepartners.com |
Corsicana BeddingClosed Jun 25, 2022 | Blue Torch Capital | Undisclosed | capstonepartners.com |
Bear MattressClosed Jul 12, 2022 | Brooklyn Bedding and Helix Sleep | Undisclosed | retaildive.com |
Sundrella Outdoor FurnishingsAnnounced Jun 1, 2025 | Campania International | Undisclosed | capstonepartners.com |
Casper SleepClosed Nov 4, 2024 | Carpenter Co. | Undisclosed | retaildive.com |
Graphico Inc.Announced Mar 31, 2024 | Church & Dwight | $35M | investor.churchdwight.com |
Miss Mouth's Messy EaterAnnounced May 29, 2026 | Church & Dwight | $325M | Source pending |
Jonathan AdlerClosed Dec 23, 2024 | Consortium Brand Partners and American Exchange Group | Undisclosed | privsource.com |
The Grandparent Gift Co.Closed Jan 1, 2026 | Crossroads Family of Brands | Undisclosed | giftsanddec.com |
OtherlandClosed Jun 9, 2023 | Curio Brands | Undisclosed | retaildive.com |
IglooAnnounced Oct 1, 2021 | Dometic Group | Undisclosed | sgbonline.com |
GSI OutdoorsClosed May 18, 2026 | Don, Ian and Kathy Scott (founding siblings) | Undisclosed | sgbonline.com |
KravetClosed Dec 4, 2024 | Dunes Point Capital (Fund III) | Undisclosed | privsource.com |
MacKenzie-ChildsClosed Sep 6, 2022 | EagleTree Capital | Undisclosed | capstonepartners.com |
Woodstock ChimesClosed Jan 1, 2026 | Evergreen Enterprises | Undisclosed | giftsanddec.com |
DanskClosed May 3, 2021 | Food52 | Undisclosed | retaildive.com |
SchoolhouseClosed Dec 14, 2021 | Food52 | $48M | retaildive.com |
SerVaas Laboratories (Bar Keepers Friend)Announced Mar 15, 2025 | Forward Consumer Partners | Undisclosed | capstonepartners.com |
SimpliSafeAnnounced Sep 15, 2025 | GTCR | Undisclosed | capstonepartners.com |
Park Hill CollectionClosed Feb 20, 2023 | Gerson Companies | Undisclosed | homenewsnow.com |
Grab GreenAnnounced Feb 13, 2025 | Grove Collaborative | Undisclosed | retaildive.com |
Handy LivingClosed Aug 20, 2023 | HL Home Furnishings, a subsidiary of Alto Systems | Undisclosed | homenewsnow.com |
Child Craft IndustriesAnnounced Sep 16, 2025 | Halo Dream | Undisclosed | capstonepartners.com |
WeDoWoodAnnounced Jul 1, 2026 | Hannun (Spain) | Undisclosed | interiordaily.com |
The CitizenryClosed Feb 22, 2024 | Havenly | Undisclosed | retaildive.com |
BurrowClosed Oct 16, 2024 | Havenly Brands | Undisclosed | prnewswire.com |
KeecoClosed Sep 29, 2022 | Hollander Sleep Products | Undisclosed | capstonepartners.com |
SnoweClosed Dec 14, 2022 | Interweave Brands | Undisclosed | capstonepartners.com |
Marge CarsonClosed Oct 17, 2022 | Linly Designs | Undisclosed | capstonepartners.com |
Sports Licensing SolutionsAnnounced Jun 2, 2025 | Logo Brands | Undisclosed | capstonepartners.com |
Great JonesClosed Jun 6, 2023 | Meyer Corporation | Undisclosed | retaildive.com |
Opposite WallClosed Oct 21, 2022 | Nolk | $4.4M | capstonepartners.com |
Tupperware brand, IP and core-market operationsClosed Dec 4, 2024 | Party Products LLC (Stonehill Capital Management and Alden Global Capital) | Undisclosed | retaildive.com |
OnsenClosed Sep 27, 2022 | Pattern Brands | Undisclosed | retaildive.com |
Yield and PoketoClosed Jul 12, 2022 | Pattern Brands | Undisclosed | retaildive.com |
HyggelightClosed Nov 19, 2024 | Prosourcefit (Pilot Wave Holdings) | Undisclosed | privsource.com |
Dmitriy & Co. and JeupClosed Dec 12, 2022 | RH (Restoration Hardware) | Undisclosed | retaildive.com |
Dennis & LeenAnnounced Aug 18, 2025 | Restoration Hardware (NYSE:RH) | Undisclosed | capstonepartners.com |
Michael Taylor DesignsAnnounced Aug 18, 2025 | Restoration Hardware (NYSE:RH) | Undisclosed | capstonepartners.com |
GlideawayClosed Jul 22, 2022 | Rize Home | Undisclosed | capstonepartners.com |
Orian RugsClosed Oct 7, 2022 | Sage Park | Undisclosed | capstonepartners.com |
Mont AlpiAnnounced Sep 9, 2025 | ShoppersChoice.com | Undisclosed | capstonepartners.com |
Casper (Canadian operations)Announced Apr 10, 2023 | Sleep Country Canada | $20.6M | retaildive.com |
Sleep NumberAnnounced Jul 21, 2026 | Sleep Country Canada | $700M | retaildive.com |
TerraFlameClosed May 11, 2023 | Solo Brands | Undisclosed | retaildive.com |
Argos (incl. Habitat brand)Closed Jul 31, 2026 | Swift Partners (Swift Whistle Midco Limited), shareholders Richard Pennycook, Trevor Strain, Matt Truman and True Capital | $152.4M | investegate.co.uk |
TuscoClosed Oct 26, 2022 | Tenth Avenue Holdings | Undisclosed | capstonepartners.com |
SymglassAnnounced Apr 8, 2026 | Tervis LLC | Undisclosed | Source pending |
Closet WorksClosed Jan 4, 2022 | The Container Store | $21.5M | retaildive.com |
Bauhaus Furniture Group assetsAnnounced Mar 15, 2025 | The RW Collective | Undisclosed | capstonepartners.com |
Lenox bath collection licenceAnnounced Sep 15, 2026 | Town & Country Living (licensee) | Undisclosed | hfndigital.com |
DormifyAnnounced May 28, 2025 | Williams-Sonoma (NYSE:WSM) | Undisclosed | capstonepartners.com |
Nicole Brayden Gifts (Mad Man, Cait + Co)Closed Feb 1, 2026 | private buyer (former Clorox and Gala Group executive) | Undisclosed | giftsanddec.com |
BabyfeelAnnounced Apr 23, 2026 | Not named | Undisclosed | x.com |
The ExpertAnnounced Feb 15, 2026 | Not named | Undisclosed | businessofhome.com |
Tupperware Latin American assetsAnnounced Jan 30, 2026 | Not named | $250M | x.com |
Unilever Home Care businesses in Colombia and EcuadorAnnounced Jan 1, 2026 | Not named | Undisclosed | sec.gov |
Knowing who owns your competition tells you who your likely buyer is, and how patient their capital is. That mapping is the first thing I do on a positioning or exit engagement.
Where does your brand belong, and what would an owner pay for it?
I've sat on the buy side deciding which brands to fold into a nine-figure house of brands, and built brands worth acquiring. If you're a year or two from a potential exit, I can tell you which owner type fits your brand, what they'll actually pay, and what's quietly capping the number, before a buyer runs the process on you. The form takes two minutes.
Start a conversation DTC growth consultant →Who owns what: the
questions people
actually search.
Who owns Rhode?
Rhode is owned by e.l.f. Beauty, which acquired Hailey Bieber's brand in a deal valued at up to $1B, structured as roughly $800M at closing plus a $200M earnout tied to performance. The acquisition closed in August 2025, and Rhode now sits alongside e.l.f. Cosmetics, e.l.f. SKIN, Naturium, and Well People. e.l.f. transferred Keys Soulcare back to founder Alicia Keys in May 2026 to focus on those five brands.
Who owns Olaplex?
Olaplex is owned by Henkel, the German consumer-goods group behind Schwarzkopf, Dial, and Persil. Henkel agreed to buy Olaplex for roughly $1.4B in a take-private deal announced in March 2026, adding it to a premium hair-care portfolio that includes Joico and Kenra. The seller was private-equity firm Advent International, which had held Olaplex. Advent was the seller here, not the buyer.
Who owns Liquid I.V.?
Liquid I.V. is owned by Unilever, which sits it inside its Beauty and Wellbeing business group alongside Nutrafol, Paula's Choice, K18, OLLY, and SmartyPants. Unilever bought Liquid I.V. in 2020, and the brand crossed a billion dollars in retail sales under Unilever ownership in 2025. Unilever is separating its food and ice-cream businesses to become a beauty, wellbeing, and personal-care company.
Who owns Marc Jacobs?
Marc Jacobs is owned by WHP Global, the brand-management firm behind Toys R Us, Vera Wang, Anne Klein, and Bonobos. WHP Global, with G-III Apparel as a partner, acquired Marc Jacobs from LVMH in a deal reported at $850M in May 2026, and Marc Jacobs the designer stays on as creative director. WHP also holds a 50% controlling stake in Lands' End.
Who owns Salt and Stone?
Salt and Stone is majority-owned by private-equity firm Advent International, which took a majority stake in the premium body-care and deodorant brand in March 2026. Growth investor Humble Growth exited in the deal, and founder Nima Jalali retained a minority stake. Reported comparable deals implied a valuation north of $500M, though the price was not officially disclosed, so treat that figure as rumored.
How do I find out who owns a DTC brand?
Start with the brand's own site footer and terms of service, which usually name the legal parent entity, then check the parent company's brand-portfolio page and any acquisition press release. For recent deals, the acquirer's investor-relations page or a trade outlet like Retail Dive, Beauty Independent, or BevNET states the buyer and often the price. Ownership changes constantly through M&A, so a name that was independent last year may sit inside a holdco or private-equity platform now.