Zesty Paws: the welcome popup, September 2026
What a first-time visitor to zestypaws.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
Take 30% Off!
But first, who are you shopping for? Dog Cat Both Skip
The record
- Offer
- 30% offfirst order
- First pane
- Quiz gate
- First field
- Step two asks
- Trigger
- Exit intent
- Size, desktop
- Medium
- Size, mobile
- Large
- Vendor
- Attentive
- Stack loaded
- Attentive, Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 30% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 76% of the 84 percent offers captured. 7 brands in the set landed on the same number.
- The field is behind a gate: a segmentation question comes first. 76 of 152 popups (50%) gate the field, so this is the majority behaviour at the top of the market, not the exception.
- Rendered by Attentive, the third most common, accounting for 19 of the 152 popups.
- Trigger is exit intent, which 4 of 152 popups use.
- On desktop the card covers 37% of the viewport, larger than 54% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Zesty Paws also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Break', 'note': 'The ad sells one named product with one named mechanism: Native Canine Probiotic, three canine-specific strains, a new breed of probiotic. The page is headed Gut Health and leads with Daily Probiotic Bites and Stay Green Bites, both flagged On Sale. Vet Strength Native Canine Probiotic Powder for Dogs at $33.97 is the fourteenth tile, five rows down. A cookie panel also sits over the first product card on load, covering its title and price, so the first thing the grid shows is partly obscured.'}. Read the Zesty Paws teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.