Vuori: the welcome popup, September 2026
What a first-time visitor to vuoriclothing.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.
What it says
A New Perspective In Your Inbox 20% Off Your First Purchase On full-priced items when you
sign up. Be the first to know about new arrivals and exclusive events. Exclusions apply, see FAQs. Product Preferences: Men's Women's I Want It All Valid for first-time US customers and new email subscribers only. By entering your email address, you agree to our Privacy Policy & Financial Incentives. Unsubscribe anytime. GET 20% OFF
The record
- Offer
- 20% offfirst order; full price only
- First pane
- Email field
- First field
- Trigger
- Timed 7.3s
- Size, desktop
- Small
- Size, mobile
- Medium
- Vendor
- Klaviyo
- Stack loaded
- Klaviyo
- Tone
- Straight
- Mentions SMS
- No
- Consent checkbox
- No
- Captured
- September 6, 2026
Where it sits in the set
Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.
- The offer is 20% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 51% of the 84 percent offers captured. 14 brands in the set landed on the same number.
- The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
- Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
- It waits 7.3 seconds. The median timed popup in the set fires at 7.3s, so this one is exactly the middle, and 56 of 114 timed popups appear sooner.
- On desktop the card covers 19% of the viewport, larger than 20% of the desktop captures.
- The first field asks for email, as 104 of the 108 popups where a field was visible do.
The same play elsewhere
Brands in this set running the same offer, the same gate and the same vendor.
This brand in The Handoff
Vuori also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The ad is a full-bleed fairway shot of Tom Holland walking with a golf bag, titled "The Golf Collection" and crediting him as "Actor, entrepreneur, new Vuori Partner". The homepage sells tennis instead: the announcement bar reads "The Tennis Collection | Shop Women\'s" and the hero is "Summer Sets", "Move with the moment in our top-performing tennis styles", with Shop Men\'s Tennis and Shop Women\'s Tennis as the only two buttons. Golf, and Holland, are absent. The verdict is capped at Partial because the click was not followed: the page read here is the brand\'s homepage, not a confirmed destination, and a Break asserts more than an inferred page can support.'}. Read the Vuori teardown.
How this was captured
Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.
Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.