Momentous: the welcome popup, September 2026

What a first-time visitor to livemomentous.com was shown in September 2026, captured on a 1440 by 900 desktop and a 390 by 844 phone from a US address, in a fresh session with nothing typed into any form. One of 152 popups in the September 2026 baseline.

Momentous popup, desktop1440 x 900

What it says

Fuel Your Best

The record

Offer: 15% off
first order
First pane: Email field
First field: Email
Trigger: Scroll
Size, desktop: Medium
Vendor: Klaviyo
Stack loaded: Klaviyo, Okendo, Shopify Forms
Tone: Straight
Mentions SMS: Yes
Consent checkbox: No
Captured: September 6, 2026

Where it sits in the set

Every figure below is counted from the 152 popups captured in the same pass, not from a benchmark report.

The offer is 15% off. The median percent offer in the set is 15% and the mode is 15%, so this sits above 26% of the 84 percent offers captured. 21 brands in the set landed on the same number.
The field is on the first pane, no gate. 76 of 152 popups (50%) still do that.
Rendered by Klaviyo, the second most common, accounting for 55 of the 152 popups.
Trigger is scroll, which 21 of 152 popups use.
On desktop the card covers 28% of the viewport, larger than 38% of the desktop captures.
The first field asks for email, as 104 of the 108 popups where a field was visible do.

The same play elsewhere

Brands in this set running the same offer, the same gate and the same vendor.

This brand in The Handoff

Momentous also has an ad and landing page teardown in The Handoff, which is where this brand list came from. The handoff there is rated {'rating': 'Partial', 'note': 'The frame is a tight, shallow depth of field crop of the white tub, close enough to read Creatine, Muscle Performance and the 15.8oz net weight, with a woman held out of focus behind it. The page is the right product, Creatine 90 Servings, and the gallery leads with the same tub against the Signature Spec claims: 10x fewer impurities, 2 to 5x tighter heavy metal limits, a 6 stage testing protocol. Two things dilute it. The audience the ad picks out, women, is nowhere in the hero and appears only as a collapsed FAQ line, Can women take Creatine and what are the benefits, a long scroll below the buy box. And on arrival the offer is doubly hidden: a Your Privacy Choices panel sits over the product image while an empty bag drawer covers the price, the flavour picker and the subscribe option.'}. Read the Momentous teardown.

How this was captured

Headless Chromium, US egress, fresh session, first visit. The page was loaded, scrolled, and on desktop given an exit-intent pass, with up to 32 seconds allowed for a timed popup. Nothing was typed into any form. Where a popup hid its field behind a yes/no or a quiz, a single click was allowed to reveal the next pane and no further, so "first field" means the first field a visitor actually sees. The same capture re-runs the week of Black Friday and this page gains a second column.

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Want your own popup, flows and offer read against this baseline before Q4? That is a week of The Read.