Across the year 2025, 7 consumer brand shutdown and distress events are logged here, each one dated, and 7 of them link to their source. Food & bev is the largest category at 57.1% of the total. Distress entries make up 57.1% and shutdown entries make up 42.9%. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2025.
How to read
these counts.
Read each yearly figure on this page as events logged: the consumer brand shutdown and distress events that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand shutdown and distress events to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Several kinds of entry are listed here, and the type column names each one. A shutdown is a brand that stopped trading. Distress covers bankruptcy filings and assignments for the benefit of creditors. A distressed sale is a brand bought out of distress, often still trading under its new owner, so it also appears on the exits tracker. A curated listing is a brand placed here by editorial judgment, such as a rescue financing read as a distress signal.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 7 is logged once.
Nothing is logged for February, April, June, August, September, October, November 2025. That is a gap in what was found.
Everything logged in
2025, by month.
The monthly tables below list all 7 events logged for 2025.
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Konscious FoodsDec 26, 2025 · Plant-based seafood brand shut down, citing trade changes and plant-based category headwinds. | Food & bev | Shutdown | nosh.com | |
iRobotDec 15, 2025 · Robot vacuum brand headed into bankruptcy, citing inflation and tariffs. | Home | Distress | retaildive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Del Monte FoodsJul 2, 2025 · The 139-year-old canned fruit and vegetable business filed for Chapter 11 and sought a sale; its brands were split among three buyers in 2026. | Food & bev | Distress | fooddive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Meati FoodsMay 7, 2025 · Mycelium protein brand agreed to sell for about $4 million after roughly $450 million of invested capital - the starkest write-down in 2025 food. | Food & bev | Distress | nosh.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Solo BrandsMar 14, 2025 · Issued a going-concern warning flagging possible Chapter 11 or liquidation; 2024 net sales $454.6 million, down 8.1%, with Solo Stove down 15.4% to $297.4 million. | Home | Distress | retaildive.com | |
FuturewiseMar 11, 2025 · Skincare brand wound down operations - one of the year's DTC beauty closures. | Beauty | Shutdown | retaildive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Chubby SnacksJan 24, 2025 · Kid-focused PB&J sandwich brand shut down. | Food & bev | Shutdown | nosh.com |
Most of these brands did not fail at the top line. They ran out of margin, then out of cash. If any of that is starting to rhyme with your own numbers, the earlier we look, the more options you still have.
What 2025 was made of,
by category.
7 events logged in 2025, split by category. The counts below add up to that total.
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Food & bev | 4 | 57.1% | 1 | $4M |
Home | 2 | 28.6% | 0 | Not disclosed |
Beauty | 1 | 14.3% | 0 | Not disclosed |
Closures, and brands
that kept trading.
| Type | Events logged | Share |
|---|---|---|
Distress | 4 | 57.1% |
Shutdown | 3 | 42.9% |
The other years,
and the full ledger.
Is your brand healthy, or just still moving?
I've run buy-side diligence on distressed consumer brands and the operator turnaround on brands worth saving. If you want an honest read on your margin, your payback, and the single points of failure a lender would find, I can give you the buy-side version before the market runs it on you. The form takes two minutes.
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