Across the year 2022, 12 consumer brand shutdown and distress events are logged here, each one dated, and 12 of them link to their source. Beauty is the largest category at 50.0% of the total. Distress entries make up 50.0% and shutdown entries make up 50.0%. Totals reflect how much was found.
- Every entry is listed below by month, with its source linked.
- The yearly total measures how much was found for 2022.
How to read
these counts.
Read each yearly figure on this page as events logged: the consumer brand shutdown and distress events that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.
There is no outside census of consumer brand shutdown and distress events to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.
Several kinds of entry are listed here, and the type column names each one. A shutdown is a brand that stopped trading. Distress covers bankruptcy filings and assignments for the benefit of creditors. A distressed sale is a brand bought out of distress, often still trading under its new owner, so it also appears on the exits tracker. A curated listing is a brand placed here by editorial judgment, such as a rescue financing read as a distress signal.
What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 12 is logged once.
Nothing is logged for February, March, April, July, December 2022. That is a gap in what was found.
Everything logged in
2022, by month.
The monthly tables below list all 12 events logged for 2022.
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
WincNov 30, 2022 · The DTC wine club filed Chapter 11 in Delaware (case 22-11238) listing $50.3m of assets and $36.8m of liabilities, a year after its IPO; delisted from the NYSE in December. | Food & bev | Distress | coleschotz.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Vital Pharmaceuticals (Bang Energy)Oct 11, 2022 · Bang Energy's parent filed Chapter 11 in Florida after costly litigation, lining up $100m of financing. | Food & bev | Distress | fooddive.com | |
Lilah B.Q4 2022 · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. The luxury clean colour cosmetics brand, founded 2015, announced it would wind down by the end of 2022. | Beauty | Shutdown | intrepidib.com | |
Vapour BeautyQ4 2022 · Intrepid Investment Bankers records this in its Q4'22 Beauty Care M&A Report; the report gives the quarter, not a day. The organic colour cosmetics brand, founded 2009 and backed by Winona Capital's Ancora Investment Holdings, announced it would wind down by the end of 2022. | Beauty | Shutdown | intrepidib.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
Rebecca TaylorSep 13, 2022 · Vince Holding Corp. announced it would wind down the Rebecca Taylor brand and liquidate its assets. | Apparel | Shutdown | retaildive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
HausAug 10, 2022 · The low-alcohol aperitif startup announced it would shut down after Constellation reportedly backed out of a funding round. | Food & bev | Shutdown | fooddive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
RevlonJun 16, 2022 · Revlon Inc. filed Chapter 11 in the Southern District of New York, citing its debt load and supply chain disruption; the year's largest consumer-brand bankruptcy. | Beauty | Distress | retaildive.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
ThrasioMay 2, 2022 · The largest Amazon aggregator cut staff and replaced co-founder Carlos Cashman with former Airbnb and Amazon executive Greg Greeley, marking the turn in aggregator sentiment after roughly $3.4bn raised. | Other | Distress | techcrunch.com |
| Brand | Category | What happened | Asset buyer | Source |
|---|---|---|---|---|
BH CosmeticsJan 21, 2022 · Indie colour cosmetics brand filed Chapter 11 in Delaware and was pursuing an asset sale. | Beauty | Distress | retaildive.com | |
Escada AmericaJan 19, 2022 · Chapter 11 filing citing pandemic aftermath and failed lease negotiations; the U.S. arm operated 10 stores. | Apparel | Distress | retaildive.com | |
Bite Beauty2022 · Intrepid's Q4'22 report lists Bite Beauty among indie beauty brands that announced shutdowns during 2022; no month given in the source. | Beauty | Shutdown | intrepidib.com | |
La Bella Figura2022 · Intrepid's Q4'22 report lists La Bella Figura among indie beauty brands that announced shutdowns during 2022; no month given in the source. | Beauty | Shutdown | intrepidib.com |
Most of these brands did not fail at the top line. They ran out of margin, then out of cash. If any of that is starting to rhyme with your own numbers, the earlier we look, the more options you still have.
What 2022 was made of,
by category.
12 events logged in 2022, split by category. The counts below add up to that total.
| Category | Total items logged | Share of ledger | With a disclosed amount | Largest disclosed |
|---|---|---|---|---|
Beauty | 6 | 50.0% | 0 | Not disclosed |
Food & bev | 3 | 25.0% | 0 | Not disclosed |
Apparel | 2 | 16.7% | 0 | Not disclosed |
Other | 1 | 8.3% | 0 | Not disclosed |
Closures, and brands
that kept trading.
| Type | Events logged | Share |
|---|---|---|
Distress | 6 | 50.0% |
Shutdown | 6 | 50.0% |
The other years,
and the full ledger.
Is your brand healthy, or just still moving?
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