FILED UNDER Distress· DTC· Tracker

Consumer brand shutdowns
and distress
logged for 2023.

46 events logged with a date in 2023, each one dated, most with a linked source, month by month. The total reflects what was found for the year.

Maintained by
Taylor Sicard
Type
Living tracker
Entries
46 events logged
Window
Jan 15, 2023 – Dec 31, 2023
Who maintains this
Taylor Sicard

Co-founded WIN Brands Group, a DTC operator and acquirer with a multi-brand portfolio, where he ran diligence and post-close integration on the brands worth buying, and quietly passed on the ones that were not. Has sat on the buy side pricing distressed consumer brands, and on the operator side keeping brands out of that column. Advises founders and acquirers on the unit economics that separate a durable business from one running on borrowed time.

Full background →
Key takeaways

Across the year 2023, 46 consumer brand shutdown and distress events are logged here, each one dated, and 46 of them link to their source. Apparel is the largest category at 23.9% of the total. Distress entries make up 82.6% and shutdown entries make up 17.4%. Totals reflect how much was found.

  • Every entry is listed below by month, with its source linked.
  • The yearly total measures how much was found for 2023.
Source: Taylor Sicard, Taylor Sicard Consulting · Updated
Part of The Index · TSC living data trackers
Live tracker · Generated from the deal store
Last generated September 21, 2026
46 events logged with a date in 2023.
46
Events logged
46
Distinct events
Apparel
Leading category · 11 items
Jan 15, 2023 – Dec 31, 2023
Window covered
Window covered: Jan 15, 2023 – Dec 31, 2023. Every figure on this page is computed from the underlying records when the page is built; none is maintained by hand.
Year ledgers
2020202120222023202420252026

How to read
these counts.

How to read these counts

Read each yearly figure on this page as events logged: the consumer brand shutdown and distress events that have been found and dated for that year. Sourcing got much better over 2020 to 2026, so a larger total in a later year mostly reflects how much more was found. The page never sets one year's total against another's for that reason.

There is no outside census of consumer brand shutdown and distress events to measure coverage against, so the size of that effect is unmeasured here. On the acquisition side, where outside counts do exist, the share of R.L. Hulett's pet count held in these ledgers runs from 1% in 2025 to 6% in 2023.

Several kinds of entry are listed here, and the type column names each one. A shutdown is a brand that stopped trading. Distress covers bankruptcy filings and assignments for the benefit of creditors. A distressed sale is a brand bought out of distress, often still trading under its new owner, so it also appears on the exits tracker. A curated listing is a brand placed here by editorial judgment, such as a rescue financing read as a distress signal.

What holds up across years is the mix inside each year: which categories, what sizes, and who was involved. A month with no table means nothing was found for that month. Each of the 46 is logged once.

Everything logged in
2023, by month.

The monthly tables below list all 46 events logged for 2023.

Table M1 · December 20237 events logged
BrandCategoryWhat happenedAsset buyerSource
Zigi USADec 31, 2023 · Footwear brand and wholesaler filed at the very end of 2023; the outcome was undetermined at the time of the report.
ApparelDistressbdo.com
Eugene PermaDec 20, 2023 · Three-way carve-up of the French haircare group, which turned over EUR 83.7 million in 2022 on a EUR 8.5 million net loss.
BeautyDistressa consortium of Superga Beauty, Naturopera and Alfaparfbeautymatter.com
Rose IncDec 19, 2023 · Rosie Huntington-Whiteley is no longer affiliated with the brand after the sale.
BeautyDistressAA Investments (HK) Ltd.beautymatter.com
Benitago GroupDecember 2023 · Plan confirmed with a debt-for-equity exchange, handing the brand portfolio to lenders.
OtherDistresssecured lenders (debt-for-equity)bdo.com
MenoLabsDec 11, 2023 · Menopause and women's wellness brand that Amyris had bought in January 2022.
WellnessDistressDr. Reddy's Laboratoriesbeautymatter.com
BiossanceDec 4, 2023 · Winning bid for Amyris's largest consumer brand, roughly $100 million of 2022 revenue against $90 million of losses.
BeautyDistressTHG Beautybeautymatter.com
BandierDec 1, 2023 · General assignment rather than bankruptcy, with DSI Assignments running the process and bids due 18 December 2023.
ApparelDistressretaildive.com
Table M2 · November 20234 events logged
BrandCategoryWhat happenedAsset buyerSource
BioSteelNov 20, 2023 · The Canada business including IP, formulas and most inventory went to DC Holdings under a court-approved agreement.
Food & bevDistressDC Holdings Ltd. (dba Coachwood Group) plus a second buyer for the US businessbevnet.com
Disco (Let's Disco, Inc.)Nov 16, 2023 · Men's skincare brand files Chapter 7 in Delaware with 50 to 99 creditors and nothing left for unsecured claims.
BeautyShutdownbeautymatter.com
Mitchell Gold + Bob WilliamsNov 15, 2023 · Surya relaunched the brand as a wholesale and trade resource with shipments from Q1 2024; co-founder Mitchell Gold stayed on as an adviser.
HomeDistressSuryabusinessofhome.com
Noble House Home FurnishingsNov 1, 2023 · GigaCloud closed on inventory, warehouses, websites and brands.
HomeDistressGigaCloud Technology (stalking horse bidder)homenewsnow.com
Table M3 · October 20233 events logged
BrandCategoryWhat happenedAsset buyerSource
Hello BelloOct 23, 2023 · The Kristen Bell and Dax Shepard baby-care brand filed Chapter 11 in Delaware with a Hildred stalking-horse bid and DIP financing from secured lenders.
OtherDistressHildred Capital Management (stalking horse)prnewswire.com
La Bouche RougeOct 9, 2023 · Eco-luxury lipstick brand sold out of receivership; it had raised EUR 10 million in 2022.
BeautyDistressBeauty Brands Globalbeautymatter.com
Instant Brands (Instant Pot, Pyrex, Corelle, CorningWare)Oct 5, 2023 · Court-approved sale in two transactions, expected to close in Q4 2023.
HomeDistressCentre Lane Partnersretaildive.com
Table M4 · September 20233 events logged
BrandCategoryWhat happenedAsset buyerSource
Hooray FoodsSep 12, 2023 · Plant-based bacon brand closed after four years, saying the economics did not match its revenue; it had raised about $4 million of seed funding.
Food & bevShutdownjust-food.com
Noble House Home FurnishingsSep 12, 2023 · Assets included more than 8,000 SKUs across several furniture brands and California, Georgia and Texas operations.
HomeDistressGigaCloud Technology (stalking horse bidder)homenewsnow.com
Soft SurroundingsSep 10, 2023 · Catalog and DTC women's apparel brand filed Chapter 11; the online business was sold to Coldwater Creek.
ApparelDistressColdwater Creekbdo.com
Table M5 · August 20235 events logged
BrandCategoryWhat happenedAsset buyerSource
Benitago GroupAug 30, 2023 · Amazon aggregator filed Chapter 11 in the Southern District of New York with about 1,000 products across dozens of brands.
OtherDistressretaildive.com
Mitchell Gold + Bob WilliamsAug 26, 2023 · The North Carolina furniture maker ceased operations and terminated all staff after failing to secure critical financing.
HomeShutdownhomenewsnow.com
AmyrisAug 9, 2023 · Chapter 11 in Delaware; the parent exits all consumer brands and shutters Costa Brazil, Terasana and retailer Onda Beauty.
BeautyDistressForis Ventures ($190M DIP commitment)beautymatter.com
Klaussner Home FurnishingsAug 7, 2023 · The 1963-founded North Carolina upholstery maker ceased operations after its lender refused further funding.
HomeShutdownhomenewsnow.com
TupperwareAug 4, 2023 · Debt restructuring with extended maturities while the housewares brand was behind on its SEC filings.
HomeDistressLenders (Blackstone, Ares and HPS per court filings)retaildive.com
Table M6 · July 20234 events logged
BrandCategoryWhat happenedAsset buyerSource
Rockport GroupJul 26, 2023 · Court-approved purchase expected to close in August 2023.
ApparelDistressAuthentic Brands Group, partnering with Marc Fisher Footwearretaildive.com
Julien MacdonaldJul 25, 2023 · The Welsh luxury house went into liquidation with no employees or contracts preserved.
ApparelShutdownfashiondive.com
David's BridalJul 17, 2023 · Roughly 195 stores and about 7,000 jobs survived the court-approved sale.
ApparelDistressCion Investment Corp.retaildive.com
Tattooed Chef (Ittella International)Jul 3, 2023 · A 30 June statement announced Chapter 11 plus a sale of substantially all assets after FY22 losses of $141.4 million.
Food & bevDistressjust-food.com
Table M7 · June 20238 events logged
BrandCategoryWhat happenedAsset buyerSource
Bang EnergyJun 29, 2023 · Sole successful bid per a 28 June bankruptcy filing, with liquidation and roughly 700 jobs at stake if it had failed.
Food & bevDistressMonster Beverage Corporationfooddive.com
Serta Simmons Bedding (Beautyrest, Tuft & Needle)Jun 29, 2023 · Exited Chapter 11 in late June 2023 with a revamped board.
HomeDistressLenders (Blackstone, Ares and HPS per court filings)retaildive.com
Bed Bath & Beyond (brand IP and digital assets)Jun 22, 2023 · Overstock won the auction for trademarks, sites and data but took no stores. Recorded as a brand-asset deal; the underlying chain is excluded.
HomeDistressOverstock.comretaildive.com
Christopher KaneJun 21, 2023 · The label filed notice to appoint administrators and said it would wind down if no buyer or refinancing emerged.
ApparelDistressfashiondive.com
LunyaJun 16, 2023 · DTC sleepwear brand filed Chapter 11, citing roughly $135,000 a month of losses on its physical stores.
ApparelDistressretaildive.com
CoolhausJune 2023 · Perfect Day laid off 15% of its workforce and shuttered its consumer business, including the Coolhaus ice cream brand it had acquired in 2021.
Food & bevShutdownbevnet.com
Rockport GroupJun 14, 2023 · The footwear brand filed Chapter 11 while still generating more than $203 million a year.
ApparelDistressretaildive.com
Instant Brands (Instant Pot, Pyrex, Corelle, CorningWare)Jun 12, 2023 · Chapter 11 for the housewares platform behind Instant Pot and Pyrex.
HomeDistressretaildive.com
Table M8 · May 20231 events logged
BrandCategoryWhat happenedAsset buyerSource
RevlonMay 2, 2023 · Emerges from Chapter 11 as a private company controlled by its former lenders.
BeautyDistresslenders including Glendon Capital, King Street, Angelo Gordon, Oak Hill Advisors, Cyrus Capitalbeautymatter.com
Table M9 · April 20232 events logged
BrandCategoryWhat happenedAsset buyerSource
David's BridalApr 17, 2023 · Second bankruptcy in four years, with more than 9,200 layoffs noticed while it hunted a buyer.
ApparelDistressretaildive.com
ClergerieApr 5, 2023 · The French footwear brand was placed in receivership after filing for court protection on 29 March 2023.
ApparelDistressfashiondive.com
Table M10 · March 20232 events logged
BrandCategoryWhat happenedAsset buyerSource
Forma BrandsMar 30, 2023 · Lender credit bid approved after no better offer emerged; &vest operating partner Cliff Moskowitz became CEO.
BeautyDistressJefferies Finance and Cerberus Capital Management (via FB Acquisition LLC)retaildive.com
Eliot's Nut ButtersMar 27, 2023 · The Portland, Oregon startup announced it made its last production run in January and would sell through remaining inventory as it wound down.
Food & bevShutdownnosh.com
Table M11 · February 20232 events logged
BrandCategoryWhat happenedAsset buyerSource
Bold CultrFeb 28, 2023 · General Mills discontinued its animal-free cream cheese brand weeks after announcing a national pre-sale.
Food & bevShutdownnosh.com
Tessemae'sFeb 1, 2023 · Condiment brand filed voluntary Chapter 11 to restructure, wrestling with debt and litigation, with both factories shuttered.
Food & bevDistressnosh.com
Table M12 · January 20235 events logged
BrandCategoryWhat happenedAsset buyerSource
WincJan 27, 2023 · AMASS bought the operating assets of the DTC wine subscription platform, which filed for bankruptcy in December 2022 partly on declining DTC sales.
Food & bevDistressAMASS Brandsbevnet.com
Serta Simmons Bedding (Beautyrest, Tuft & Needle)Jan 23, 2023 · Chapter 11 with 81% of first-lien first-out lenders supporting the plan.
HomeDistressfirst-lien lendersretaildive.com
Boosted CommerceQ1 2023 · The Amazon aggregator cut about 20% of its workforce in early 2023; the source does not give an exact date.
OtherDistressspscommerce.com
Forma BrandsJanuary 2023 · Parent of Morphe shut all its US stores and filed voluntary Chapter 11 after supply-chain problems and a pullback from large influencer partnerships.
BeautyDistressintrepidib.com
r.e.m. beautyQ1 2023 · Grande agreed to repurchase all assets of the brand she had licensed to Forma Brands during its restructuring.
BeautyDistressAriana Grandeintrepidib.com
Work with Taylor

Most of these brands did not fail at the top line. They ran out of margin, then out of cash. If any of that is starting to rhyme with your own numbers, the earlier we look, the more options you still have.

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What 2023 was made of,
by category.

46 events logged in 2023, split by category. The counts below add up to that total.

Table 1 · Composition by category2023
CategoryTotal items loggedShare of ledgerWith a disclosed amountLargest disclosed
Apparel
1123.9%2$256.9M
Home
1123.9%6$1.9B
Beauty
1021.7%7$2.7B
Food & bev
919.6%1$362M
Other
48.7%2$65M
Wellness
12.2%1$3M

Closures, and brands
that kept trading.

Table 2 · By type2023
TypeEvents loggedShare
Distress
3882.6%
Shutdown
817.4%

The other years,
and the full ledger.

Year ledgers
2020202120222023202420252026
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