What Shopify apps
actually charge in
2026, by category.

Every merchant I talk to underestimates their app bill, and it is usually the same mistake. They add up the sticker prices on the pricing pages, get a number they can live with, and install. Then twelve months and a lot of order growth later, the monthly total has quietly doubled, because most of the apps that matter don't charge a flat fee. They charge on something that grows: your orders, your list, or a slice of the money they move.

This post is the price data, laid out category by category, with named apps and their real 2026 tiers pulled from their own pricing pages. If you want the strategy of how to price your own Shopify app, that is a separate piece. This one answers a narrower question a merchant or a competing founder actually types into a search bar: what do these apps charge, and which model am I signing up for?

I have seen this from three seats. I helped build the Shopify partner program as an early employee, so I watched app pricing take shape on the platform. I co-founded WIN Brands Group, where the app stack was a real line on the P&L and I audited every renewal. And I founded a Shopify-ecosystem SaaS company that Tiny acquired, so I have set these prices from the other side of the table. The prices below are current as of mid-2026 and sourced to each app's own pricing page. Treat them as the shape of the market, because tiers and rates change, and the app you install today may reprice next quarter.

One framing before the tables. The most useful thing you can know about an app is its billing model, not its entry price: whether it charges a flat fee, steps up with your orders, scales with your email list, meters every message, or takes a percentage of the sales it touches. That one attribute predicts your bill at scale far better than the sticker does, so the post starts there, then walks the categories.

The sticker price is
the smallest number
on the page.

Start with the headline number. A single Shopify app in 2026 costs anywhere from free to a few hundred dollars a month at the sticker level, and the marquee apps in most categories cluster between $15 and $500. That range sounds manageable, and for the flat-fee apps it stays that way. The catch is that the apps a growing brand actually needs are rarely flat-fee.

Across the DTC brands I have operated and advised, a working app stack tends to cost 1% to 3% of revenue once you count the order-tiered, contact-based, and revenue-share tools together. At $1M in annual revenue that is roughly $300 to $800 a month for a lean stack. At $10M it is commonly $2,500 to $6,000 a month for the same categories on higher tiers, and the single biggest line is often a subscription app taking a percentage of every recurring order rather than any monthly sticker. The stack does not get more expensive because you added apps. It gets more expensive because the apps you already have are metered to your growth.

That's the whole reason a benchmark like this is useful. If you know a category leader charges $199 at 2,500 orders and $999 at 7,500 orders, you can model your real bill at the scale you are heading toward, not the scale you are at. And you can spot the quiet killers early: the tools whose cost rises faster than the value they add, which is exactly where app bloat turns from an annoyance into a margin problem. The App Store keeps expanding, and so does the temptation to solve every problem with one more install.

The six models every
app bill is built
from.

Almost every Shopify app prices in one of six ways. Learn the six and you can predict any app's cost curve before you install it, because the model tells you what your bill is indexed to. Here they are, in rough order of how gently or steeply they scale with a growing business.

The two models to respect most are the last two before "custom": usage and revenue-share. A flat tier caps your downside. An order-tiered app rises in steps you can see coming. But a per-message or percentage-of-sales app grows in lockstep with your success, which feels fair at first and then becomes the biggest number on the invoice. When a subscription app takes 1.5% of every recurring order, that is 1.5% of your best, most durable revenue, forever, and it's worth deciding on purpose rather than by default.

Reviews apps: from
free to $300, and the
flat one wins.

Reviews is the category where the pricing model matters most, because the leaders split cleanly between flat-fee and order-tiered, and over a few years of growth that split adds up to real money. Judge.me is the value outlier: a genuinely usable free tier with unlimited reviews and light branding, or a flat $15 per month for the Awesome plan with AI replies, Google Shopping stars, and 130-plus integrations, at any order volume. It doesn't step up with your orders, which is why it wins on cost at almost every scale.

The others price on monthly order volume. Loox runs free for reviews only, then $49.99 (Convert) and $299.99 (Unlimited), with the flat Unlimited plan often beating the per-order math above roughly 2,000 orders a month. Okendo starts at $19 for up to 200 orders and scales toward about $499 at 10,000 orders, with the Klaviyo sync most merchants want gated to its Power tier at $299. Yotpo Reviews keeps a free tier capped at 50 orders and moves to custom pricing at volume; note that Yotpo discontinued its Email and SMS products at the end of 2025, so it is a reviews-and-loyalty company again, not a full suite.

My read on reviews is simple. Unless you specifically need Okendo's quiz-and-loyalty depth or Loox's visual-first widgets, Judge.me's flat $15 is the number to beat, and most brands never find a reason to move off it. Paying more in this category does not reliably buy more conversion, which matters when you weigh it against a tool whose listing conversion rate justifies a premium.

Loyalty apps: $49 to
$999-plus, all stepped
by orders.

Loyalty is uniformly order-tiered, and the steps are steep. Smile.io, the category default, runs a free plan capped at 200 orders, then Starter at $49 (500 orders), Growth at $199 (2,500 orders), and Plus at $999-plus (7,500 orders), with overage fees of $5 to $20 per 100 orders once you exceed the cap. The jump from Growth to Plus is the one that surprises brands: crossing into the Plus tier can quintuple your loyalty bill overnight.

LoyaltyLion publishes only its Classic tier, which starts at $199 a month for 500 orders and scales to $549 at 4,000 orders, with its Advanced and Plus tiers quoted as custom and generally sold on annual contracts. Yotpo Loyalty is free under 100 orders and jumps to roughly $199 a month for its Growth plan. The pattern across all three is the same: a modest entry price, then a hard step every time your order volume clears a threshold. If you run a loyalty program, model the $999 tier before you launch, because a program that works will push you into it.

Loyalty is also the category where I most often see the value question go unanswered. A $199-a-month program has to drive meaningfully more than $199 of incremental repeat revenue to earn its place, and at the $999 tier the bar is much higher. It is worth tracking against your own contribution margin, not just gross revenue, because rewards liability eats into the same margin the app fee does.

Subscriptions: the
monthly fee is not
the real cost.

Subscription apps are the clearest case of the sticker misleading you, because the monthly fee is a rounding error next to the per-transaction cut. Recharge, the category leader, charges $99 a month plus 1.49% and $0.19 per transaction on its Starter plan, and $499 a month plus 1.34% and $0.19 on Pro. (A new-merchant Starter plan at $25 a month covers up to 50 active subscribers for stores that installed after February 2026.) The 1.49% is the 2026 rate; older write-ups still quote the pre-2026 1.25%, so check the current number.

Skio, which Recharge acquired in April 2026 for a reported $105M, prices its Growth tier at $399 a month and Scale at $599, both plus 1.0% and $0.20 per order. The lower percentage is Skio's pitch, and it matters: on a brand doing meaningful subscription volume, half a point of rev-share can outweigh the monthly-fee difference entirely. Do the math on your actual recurring GMV, not the headline monthly price. On a $40 subscription order, Recharge's Starter takes about $0.79 and Skio takes about $0.60, every single reorder, which compounds into a large annual number as the subscriber base grows.

Watch the consolidation, too. With Recharge owning Skio, the two loudest names in Shopify subscriptions now sit under one roof, which tends to firm up pricing over time rather than soften it. If subscriptions are core to your model, the rev-share line is one of the most important numbers in your whole stack, and it belongs in the same conversation as your payment processing rate. It is exactly the kind of platform-dependency cost mapped in the broader Shopify ecosystem value map.

Support: priced on
tickets, not seats,
and AI is metered.

Gorgias is the Shopify-native helpdesk, and its pricing is unusual in a good way: it charges on ticket volume, not per agent, so unlimited seats come on every paid plan. The tiers run Starter at $10 a month (50 tickets), Basic at $60 (300 tickets), Pro at $360 (2,000 tickets), and Advanced at $900 (5,000 tickets), with Enterprise custom. Annual billing trims each by roughly 16%. The catch is the overage: once you exceed your ticket allotment, you pay about $0.36 to $0.40 per additional ticket, which is how a $360 plan quietly becomes a larger bill in a busy month.

The 2026 wrinkle is AI. Gorgias meters its AI Agent at about $0.90 to $1.00 per resolved interaction, and each AI interaction also counts as a ticket against your plan, so the automated resolutions you are paying for also consume the allotment you already bought. It cuts both ways, and you should model it that way: AI support can lower your cost per contact and raise your app bill at the same time. If you want the full tier-by-tier breakdown, we keep a dedicated Gorgias pricing decoder current.

Email and SMS: you
pay for your list,
then every send.

Klaviyo is the DTC email default, and it prices on active profiles, a model it moved to fully in 2025. A profile is any contact stored in your account that could receive email, whether you emailed it or not, which is why the bill climbs faster than your send volume. The free plan covers 250 profiles. Paid email starts around $20 a month at 500 profiles, is roughly $100 at 5,000, about $400 at 25,000, and scales toward $2,300 at 250,000. SMS is layered on top as a credit model, with US messages settling near $0.009 per credit at volume, so a large list plus active SMS can double the Klaviyo line.

Postscript, the Shopify-focused SMS specialist, is pure usage with a floor: a $49 monthly minimum, then $0.007 to $0.009 per SMS depending on tier, plus pass-through US carrier fees of roughly $0.004 per message that Postscript bills at cost without markup. The honest planning number is that real SMS spend lands about 2.5 to 3.4 times the advertised base once per-message and carrier fees stack, so budget the full cost, not the entry minimum. Klaviyo's full tier ladder is in our Klaviyo pricing decoder.

Upsell and page
builders: flat, tiered,
and rev-share mixed.

This is the category with the widest spread of models, so read the fine print. Rebuy, the personalization and upsell engine, prices on orders and GMV: Starter at $99 (up to about $1M GMV or 1,000 orders a month), Scale at $249 (2,500 orders), and Pro at $499 (5,000 orders), rising with your order count. ReConvert (now Upsell.com) is cheap at the entry, with a free dev tier and paid plans at $4.99, $7.99, and $14.99 by order band, but its top published tier adds 0.75% on the revenue the app generates, and it also offers a revenue-based tier from $50, so the model shifts as you scale.

PageFly, the leading page builder, is refreshingly flat: free, then $19, $39, and $99 for unlimited pages, with no order-based metering at all. That flatness is the exception in this category, and it is why a page builder is one of the few tools whose cost you can set and forget. When you weigh an upsell app, the number that matters is whether the incremental AOV it drives clears its cost, not the sticker, especially for the ones with a percentage cut, because a rev-share upsell only pays for itself if the lift is real.

Returns and
attribution: the
usage lines hide here.

Loop Returns, the returns-management leader, publishes Essential at $155 a month and Advanced at $272 (some trackers report $340 for a richer configuration), with a free Checkout+ tier and custom Enterprise. The lines to watch are that the paid plans run on annual contracts, and there is a per-return usage component Loop does not publish, described by third parties as roughly a small percentage of processed-return value or a flat per-return fee above an included band. So the sticker understates the true cost the way subscription stickers do.

Triple Whale, the attribution and analytics dashboard, prices on GMV: free to start, then Starter at $149 a month (under 250k GMV, 3,000 credits) and Advanced at $219 (6,000 credits), with Enterprise custom. Attribution is a category where brands frequently stack two or three overlapping tools, which is a classic bloat trap; one good dashboard usually beats three partial ones, and the second one you install rarely earns its line. Both of these categories are the kind of platform cost worth mapping against the wider ecosystem, which the batch companion post, the 2026 Shopify app category map, lays out end to end.

What the whole stack
costs, by store
size.

A full DTC app stack runs roughly $300 to $800 a month near $1M in annual revenue, $2,500 to $6,000 near $10M, and $10,000 to $25,000-plus once you pass $50M, based on the brands I have operated and advised. Individual prices are only half the story. What a founder actually needs to know is what the whole stack costs at their scale, and how that number moves as they grow. The bands below use the published tiers above for a typical DTC stack (reviews, email, a page builder, an upsell app, and, at scale, loyalty, helpdesk, subscriptions, and attribution). They are directional, not a quote, because your exact mix and volumes decide the real figure.

The pattern across every category is the same. Sticker prices cluster in a narrow, comfortable band, and the real cost of an app stack is decided by billing models, not entry prices. The flat-fee tools (Judge.me, PageFly) stay cheap forever. The order-tiered tools (Smile.io, Okendo, Gorgias) rise in visible steps you can plan for. The contact and usage tools (Klaviyo, Postscript) climb with your list and your sends. And the revenue-share tools (Recharge, Skio, ReConvert, Loop) take a slice of the exact money that is growing your business, which makes them the biggest and least visible line at scale. Know which model you're signing up for, and the whole stack stops surprising you.

If you're an app founder deciding how to price your own product, the model you pick shapes your growth as much as your feature set does, and it's worth pressure-testing before you launch. If you're a merchant trying to right-size a stack that grew by accident, the audit above is the fastest way to find the leaks. Either way, the price data here is the starting point, not the answer, because the right number is always relative to the value and the margin underneath it.

Questions founders and
merchants ask about
app pricing.