Key takeaways
Across the year 2021, this ledger holds 191 deals logged: brand acquisitions, stakes, IP sales and sale processes, each one dated, and 191 of them link to their source. Food & bev is the largest category at 29.3% of the total. 56 carry a disclosed price and 10 a published multiple. Totals reflect how much was found for 2021.
- Prices and multiples appear only where they were disclosed.
- Category mix, prices, buyers and sellers are the reliable reads here.
Source: Taylor Sicard, Taylor Sicard Consulting · Updated
Part of The Index · TSC living data trackers
Live tracker · Generated from the deal store
Last generated September 21, 2026
191 deals logged with a 2021 date.
191
Deals logged
$12.7B
Largest disclosed
56
With a disclosed price
Food & bev
Leading category · 56 items
Window covered: Jan 1, 2021 – Dec 30, 2021. Every figure on this page is computed from the underlying records when the page is built; none is maintained by hand.
01/How to read these counts
PLATE 01 · METHOD
How to read
these counts.
◤
◥
◣
◢
How to read these counts
Read the per-year figures on this page as deals logged. They count the rows that have been sourced into the ledger for that year, and that is a measure of collection effort rather than of what happened in the market. Counting them across years measures how the sourcing improved, so this page does not compare one year's total against another's.
Against Capstone Partners' own apparel count, the share this ledger holds runs from 14% in 2025 (21 rows against a census of 152) to 37% in 2023 (52 against 140). That is the same ledger against the same publisher across 6 years, so most of what a per-year count series would show is our own sourcing moving, not the market.
Against Capstone Partners' own pet count, the share this ledger holds runs from 6% in 2022 (8 rows against a census of 134) to 18% in 2023 (23 against 128). That is the same ledger against the same publisher across 5 years, so most of what a per-year count series would show is our own sourcing moving, not the market.
What the rows do support: composition inside a single year, price levels, disclosed multiples, and who was buying and selling. 56 of 191 rows carry a normalized USD figure and 10 carry a disclosed multiple, so the multiples table below is short by nature and the price bands are shares of the priced rows only, never of all rows.
A month with no table on this page means nothing was sourced for that month, not that nothing happened. Each deal is logged once.
02/Biggest deals
PLATE 02 · LARGEST
The biggest deals
of 2021.
The 10 largest disclosed prices logged for 2021. 56 of 191 rows that year carry a price.
Table 1 · Largest disclosed deals of 2021Top 10
| Brand | Price | Buyer | Category | Source |
|---|---|---|---|---|
Authentic Brands Group (IP), with Vince Holding Corp taking the operating businessNov 22, 2021 · Announced stake | $12.7B | CVC Capital Partners and HPS Investment Partners | Apparel | retaildive.com |
The Bountiful Company (Nature's Bounty, Solgar, Osteo Bi-Flex, Pure Protein)April 2021 · Announced acquisition | $5.75B | Nestle (Health Science)from KKR and Carlyle | Wellness | just-food.com |
BodyArmorNov 1, 2021 · Announced acquisition | $5.6B | Coca-Colafrom Mike Repole and other minority holders | Food & bev | fooddive.com |
Nestle North American bottled water business (Poland Spring, Deer Park, Zephyrhills)Feb 17, 2021 · Announced acquisition | $4.3B | One Rock Capital Partners with Metropoulos & Co.from Nestle | Food & bev | fooddive.com |
Planters (Kraft Heinz nuts business)February 2021 · Announced acquisition | $3.35B | Hormel Foodsfrom Kraft Heinz | Food & bev | just-food.com |
Tropicana, Naked Juice and other North American juice brandsAug 3, 2021 · Announced acquisition | $3.3B | PAI Partnersfrom PepsiCo (PEP) | Food & bev | fooddive.com |
ReebokAugust 2021 · Announced acquisition | $2.5B | Authentic Brands Group (IP), with Vince Holding Corp taking the operating businessfrom Adidas | Apparel | sgbonline.com |
HeydudeDec 23, 2021 · Announced acquisition | $2.5B | Crocs | Apparel | retaildive.com |
Reckitt Benckiser China infant formula businessJune 2021 · Announced acquisition | $2.2B | Primavera Capitalfrom Reckitt Benckiser | Food & bev | just-food.com |
Valeo FoodsMay 2021 · Announced acquisition | $2.11B | Bain Capitalfrom CapVest Partners | Food & bev | just-food.com |
03/2021 month by month
PLATE 03 · 2021 LEDGER
Every deal logged in
2021, by month.
Table M1 · December 202114 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Closet WorksDec 30, 2021 · Acquisition, completed · The Container Store closed on the home storage and custom closet company in late December. | Home | $21.5M | The Container Store | retaildive.com |
HeydudeDec 23, 2021 · Announced acquisition · About $2B in cash plus $450M in Crocs shares to founder Alessandro Rosano for the casual footwear brand. | Apparel | $2.5B | Crocs | retaildive.com |
Sean John brand assetsDec 22, 2021 · Acquisition, completed · Combs Enterprises-backed SLC Fashion won the bankruptcy auction at $7.6M, more than double the $3.3M stalking horse bid. | Apparel | $7.6M | SLC Fashion (backed by Combs Enterprises)from Sean John | retaildive.com |
Rothy'sDec 20, 2021 · Announced stake · The Havaianas owner took a 49.9% stake in the DTC sustainable footwear brand. | Apparel | $200M | Alpargatas | retaildive.com |
Pet Food UKDec 17, 2021 · Announced acquisition · CapVest-backed Inspired Pet Nutrition began an international growth push. | Pet | Undisclosed | Inspired Pet Nutrition (CapVest) | petfoodindustry.com |
SchoolhouseDec 14, 2021 · Acquisition, completed · Food52 bought the Portland lighting and lifestyle goods brand. | Home | $48M | Food52 | retaildive.com |
CoolhausDec 13, 2021 · Acquisition, completed · The Perfect Day-affiliated brand platform acquired the women-founded ice cream brand. | Food & bev | Undisclosed | The Urgent Company (Perfect Day affiliate) | fooddive.com |
Bocce's BakeryDec 3, 2021 · Announced acquisition · Brand conglomerate Antelope bought the natural, limited-ingredient dog treat company. | Pet | Undisclosed | Antelope | petfoodindustry.com |
Breckenridge DistilleryDecember 2021 · Announced acquisition · Cannabis group Tilray bought the Colorado craft spirits brand. | Food & bev | Undisclosed | Tilray | parkstreet.com |
Chateau St. JeanDecember 2021 · Announced acquisition · Foley Family Wines bought the Sonoma winery. | Food & bev | Undisclosed | Foley Family Wines | parkstreet.com |
Gym Launch and Prestige LabsDecember 2021 · Stake, completed · American Pacific Group invested in the fitness and supplements businesses; Capstone advised the sellers. | Wellness | Undisclosed | American Pacific Group | capstonepartners.com |
Imperial Headwear (Paramount Apparel)December 2021 · Announced acquisition · A Kansas City family office bought the headwear brand. | Apparel | Undisclosed | CPC, LLC | sgbonline.com |
That's How We Roll (ParmCrisps, Thinsters)December 2021 · Announced acquisition · Hain bought the better-for-you snacks platform from Clearlake. | Food & bev | $259M | Hain Celestialfrom Clearlake Capital | just-food.com |
VBitesDecember 2021 · Announced stake · The German group took a minority stake in Heather Mills' vegan food business. | Food & bev | Undisclosed | Pfeifer & Langen | just-food.com |
Table M2 · November 202112 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Osprey PacksNov 29, 2021 · Announced acquisition · The Hydro Flask and OXO owner added the outdoor backpack brand. | Apparel | $414M | Helen of Troy | retaildive.com |
Authentic Brands Group (IP), with Vince Holding Corp taking the operating businessNov 22, 2021 · Announced stake · Authentic Brands shelved its IPO and sold minority stakes instead, valuing the brand holding company at $12.7B. | Apparel | $12.7B | CVC Capital Partners and HPS Investment Partners | retaildive.com |
Casper SleepNov 15, 2021 · Announced acquisition · The DTC mattress brand agreed to be taken private less than two years after its IPO; the CEO stepped down. | Home | Undisclosed | Durational Capital Management | retaildive.com |
Dot's Homestyle PretzelsNov 10, 2021 · Announced acquisition · Hershey bought the fast-growing seasoned pretzel brand together with its co-manufacturer Pretzels Inc. in a combined $1.2B deal. | Food & bev | $1.2B | The Hershey Company | fooddive.com |
ACE CiderNovember 2021 · Announced acquisition · Vintage Wine Estates added the California cider brand. | Food & bev | Undisclosed | Vintage Wine Estates | parkstreet.com |
And1, Avia, Gaiam and SPRINovember 2021 · Announced acquisition · The activewear brands were sold out of Sequential Brands' bankruptcy. | Apparel | $330M | Galaxy Universalfrom Sequential Brands Group | sgbonline.com |
BodyArmorNov 1, 2021 · Announced acquisition · Coca-Cola bought the remaining stake in the sports drink brand in the largest brand acquisition in its history. | Food & bev | $5.6B | Coca-Colafrom Mike Repole and other minority holders | fooddive.com |
Frank Family VineyardsNovember 2021 · Announced acquisition · Treasury Wine Estates bought the Napa winery. | Food & bev | Undisclosed | Treasury Wine Estates | parkstreet.com |
General Mills European dough businesses (Jus-Rol, Latina Fresh)November 2021 · Announced acquisition · General Mills sold its European dough brands to French group Cerelia. | Food & bev | Undisclosed | Cereliafrom General Mills | just-food.com |
LuminAIDNovember 2021 · Announced acquisition · Acquisition of the solar-powered outdoor lighting brand. | Other | Undisclosed | Adventure Ready Brands | sgbonline.com |
Sol Cuisine and Hilary'sNovember 2021 · Announced acquisition · The Marfrig-ADM plant-based venture bought both North American brands in one push. | Food & bev | $140M | PlantPlus Foods (Marfrig and ADM joint venture) | just-food.com |
Walsh WhiskeyNovember 2021 · Announced acquisition · Amber Beverage bought the Irish whiskey producer behind Writers' Tears. | Food & bev | Undisclosed | Amber Beverage Group | parkstreet.com |
Table M3 · October 202123 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
SpanxOct 20, 2021 · Announced acquisition · Blackstone bought a majority stake in Sara Blakely's shapewear brand, leaving management in place. | Apparel | $1.2B | Blackstone | retaildive.com |
MnmlOct 14, 2021 · Acquisition, completed · The DTC menswear brand had about $20M of net revenue in 2020 and a double-digit EBITDA margin. | Apparel | $48.6M | A.K.A. Brands | retaildive.com |
Alastin SkincareQ4 2021 · Announced acquisition · Galderma agreed to buy the physician-dispensed skin care brand, which grew sales at a 106% CAGR from 2016 to 2020. | Beauty | Undisclosed | Galderma | intrepidib.com |
BillieQ4 2021 · Acquisition, completed · Edgewell bought the DTC women's shave brand after P&G's 2020 attempt was blocked by the FTC. | Beauty | $310M · 3.4x revenue | Edgewell Personal Care | intrepidib.com |
COSRXQ4 2021 · Stake, completed · Amorepacific took a 38.4% stake with a call option on a further 57.6% exercisable between 2024 and 2025. | Beauty | $153M | Amorepacific | intrepidib.com |
ChantecailleQ4 2021 · Announced acquisition · Beiersdorf agreed to buy the luxury botanical beauty brand, expected to exceed $100M of 2021 sales, to sit alongside La Prairie. | Beauty | $590M · 6.5x revenue | Beiersdorf | intrepidib.com |
Farmacy BeautyQ4 2021 · Announced acquisition · P&G added the farm-to-face prestige skin care brand, estimated at $80M of 2022 net sales. | Beauty | Undisclosed | Procter & Gamble | intrepidib.com |
Glow RecipeQ4 2021 · Stake, completed · Minority investment in the K-beauty-inspired clean skin care brand, reported at $60M of 2020 retail sales. | Beauty | Undisclosed | North Castle Partners | intrepidib.com |
HairstoryQ4 2021 · Stake, completed · Minority investment in the detergent-free New Wash hair cleansing brand. | Beauty | Undisclosed | Summit Partners | intrepidib.com |
IglooOctober 2021 · Announced acquisition · Sweden's Dometic completed its acquisition of the cooler brand. | Home | Undisclosed | Dometic Group | sgbonline.com |
L'ANZAQ4 2021 · Acquisition, completed · Juggernaut bought an equity interest in the professional hair care brand from WestView. | Beauty | Undisclosed | Juggernaut Capital Partnersfrom WestView Capital Partners | intrepidib.com |
Lume DeodorantQ4 2021 · Announced acquisition · Harry's first acquisition; the DTC whole-body deodorant brand was founded by OB-GYN Shannon Klingman in 2017. | Beauty | Undisclosed | Harry's Labs | intrepidib.com |
Metagenics (Gryphon Investors)October 2021 · Announced acquisition · Gryphon agreed to buy the practitioner-channel supplements group with more than 850 products. | Wellness | Undisclosed | Gryphon Investors | capstonepartners.com |
MiravalOctober 2021 · Announced acquisition · Stoli took a 50% interest in the Provence rose brand. | Food & bev | Undisclosed | Stoli Group | parkstreet.com |
OUAIQ4 2021 · Announced acquisition · P&G's move into prestige hair care; OUAI expected about $80M of 2022 net sales and stayed a standalone unit under Jen Atkin and CEO Colin Walsh. | Beauty | Undisclosed | Procter & Gamblefrom Alliance Consumer Growth | intrepidib.com |
Pelican ProductsOctober 2021 · Announced acquisition · Platinum bought the protective case and outdoor products maker. | Other | Undisclosed | Platinum Equity (50%)from Behrman Capital | sgbonline.com |
RMS BeautyQ4 2021 · Acquisition, completed · Majority stake in the clean cosmetics brand, around $30M of revenue; Highlander MD David Olsen became CEO. | Beauty | Undisclosed | Highlander Partners | intrepidib.com |
Revision Skincare and Goodier CosmeticsQ4 2021 · Announced acquisition · Gryphon's third skin care investment, pairing the physician-dispensed brand with a cosmetics contract manufacturer. | Beauty | Undisclosed | Gryphon Investors | intrepidib.com |
SkinfixQ4 2021 · Stake, completed · First investment by the new PE firm Stride Consumer; Skinfix expected $25M of 2021 sales, up 300%. | Beauty | Undisclosed | Stride Consumer Partners | intrepidib.com |
Sol de JaneiroQ4 2021 · Announced acquisition · L'Occitane agreed to an 83% stake in the Brazilian-inspired body care brand at a $450M valuation. | Beauty | $450M · 4.4x revenue, 20x EBITDA | L'Occitane Internationalfrom Prelude Growth Partners (lead), with Willow Growth, Joyance Partners and Able Partners | intrepidib.com |
Supergoop!Q4 2021 · Announced acquisition · Blackstone Growth agreed to a majority stake in the SPF-first clean beauty brand; founder Holly Thaggard and CEO Amanda Baldwin retained significant equity. | Beauty | $600M | Blackstone Growthfrom Encore Consumer Capital, CULT Capital and others (minority holders) | intrepidib.com |
The Bountiful Company sports and active nutrition divisionOctober 2021 · Announced acquisition · The sports nutrition brands left behind by the Nestle deal went to a new platform. | Wellness | Undisclosed | 4x4 Capitalfrom KKR and Carlyle | sgbonline.com |
Youth to the PeopleQ4 2021 · Acquisition, completed · L'Oreal Luxe added the vegan superfood skin care brand, which expected to pass $50M of 2021 sales. | Beauty | Undisclosed | L'Orealfrom Sandbridge Capital and Strand Equity (minority holders) | intrepidib.com |
Table M4 · September 20219 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Pet Ventures / Pet 'n ShapeSep 28, 2021 · Announced acquisition · A private equity firm acquired the natural pet treats and chews brand. | Pet | Undisclosed | private equity buyer | petfoodindustry.com |
Ziwi (ZiwiPeak)Sep 28, 2021 · Announced acquisition · The China-based private equity firm bought the New Zealand air-dried pet food brand. | Pet | Undisclosed | FountainVest Partners | petfoodindustry.com |
DinoviteSep 10, 2021 · Announced acquisition · Manna Pro's third 2021 e-commerce pet acquisition. | Pet | Undisclosed | Manna Pro Products | petfoodindustry.com |
AthenosSeptember 2021 · Announced acquisition · Emmi bought the US feta and Mediterranean cheese brand, divested as a condition of the Kraft Heinz natural cheese sale to Lactalis. | Food & bev | Undisclosed | Emmifrom Lactalis | just-food.com |
Chubbies, Oru Kayak and IsleSeptember 2021 · Announced acquisition · Solo Stove combined the three brands with its own to form Solo Brands ahead of its October IPO. | Apparel | Undisclosed | Solo Stove | sgbonline.com |
Eagle CreekSeptember 2021 · Announced acquisition · The former VF emerging brands president bought the travel gear brand. | Apparel | Undisclosed | Travis Campbellfrom VF Corp. | sgbonline.com |
Gosh Food (Claybell)September 2021 · Announced acquisition · Portugal's Sonae bought the British plant-based food brand Gosh. | Food & bev | $88.1M | Sonaefrom Claybell | just-food.com |
HemmerSeptember 2021 · Announced acquisition · Kraft Heinz bought the Brazilian condiments and sauces brand. | Food & bev | Undisclosed | Kraft Heinz | just-food.com |
Sonia RykielSeptember 2021 · Announced acquisition · G-III bought the French luxury fashion brand. | Apparel | Undisclosed | G-III Apparel Group | sgbonline.com |
Table M5 · August 202115 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
SanypetAug 20, 2021 · Announced acquisition · CODICO bought the European premium dry and wet pet food producer. | Pet | Undisclosed | CODICO Nutrition Animale | petfoodindustry.com |
Primal Pet Foods and Prairie Dog Pet ProductsAug 17, 2021 · Announced acquisition · Kinderhook merged its raw and freeze-dried pet food holdings into the Primal Pet Group platform. | Pet | Undisclosed | Kinderhook Industries | petfoodindustry.com |
Beyond YogaAug 5, 2021 · Announced acquisition · Levi's bought the Los Angeles DTC athleisure brand. | Apparel | Undisclosed | Levi Strauss & Co. | retaildive.com |
Ellen Tracy and Caribbean JoeAug 5, 2021 · Announced acquisition · Asset sales by Sequential Brands ahead of its own bankruptcy filing later that month. | Apparel | $17M | GMA Group affiliatefrom Sequential Brands Group | retaildive.com |
Mispol GroupAug 5, 2021 · Announced acquisition · Partner in Pet Food bought the Polish pet food company from Lithuania's NDX Group. | Pet | Undisclosed | Partner in Pet Foodfrom NDX Group | petfoodindustry.com |
Whitebridge Pet BrandsAug 4, 2021 · Announced acquisition · The Tiki Pet and Cloud Star owner changed private equity hands. | Pet | Undisclosed | European investor group | petfoodindustry.com |
Sweaty BettyAug 3, 2021 · Acquisition, completed · Wolverine added the British women's activewear brand to a portfolio led by Sperry, Merrell and Saucony. | Apparel | $410M | Wolverine World Wide | retaildive.com |
Tropicana, Naked Juice and other North American juice brandsAug 3, 2021 · Announced acquisition · PepsiCo sold a controlling stake in its North American juice portfolio to PAI, retaining a 39% non-controlling interest. | Food & bev | $3.3B | PAI Partnersfrom PepsiCo (PEP) | fooddive.com |
Nature's LogicAug 2, 2021 · Announced acquisition · Nature's Logic joined the VICTOR owner's brand portfolio. | Pet | Undisclosed | Mid America Pet Food | petfoodindustry.com |
Earth ShoesAugust 2021 · Announced acquisition · Majority acquisition of the retro footwear brand. | Apparel | Undisclosed | Windsong Global and Hilco Brands | sgbonline.com |
Lotto global trademarksAugust 2021 · Announced acquisition · WHP acquired the Italian sports brand's trademarks for Italy, Europe, MENA and Africa. | Apparel | Undisclosed | WHP Global (+ G-III) | sgbonline.com |
Mezcal UnionAugust 2021 · Announced acquisition · Diageo bought the Oaxacan mezcal brand. | Food & bev | Undisclosed | Diageo | parkstreet.com |
New World Foods EuropeAugust 2021 · Announced acquisition · Valeo added the meat snacks business behind Wild West jerky. | Food & bev | Undisclosed | Valeo Foodsfrom Tony Quinn | just-food.com |
ReebokAugust 2021 · Announced acquisition · The biggest apparel and footwear deal announced in 2021; Adidas had formally put Reebok up for sale in February. | Apparel | $2.5B | Authentic Brands Group (IP), with Vince Holding Corp taking the operating businessfrom Adidas | sgbonline.com |
Symington'sAugust 2021 · Announced acquisition · Italy's Newlat bought the British ambient foods group behind Mug Shot and Ragu. | Food & bev | $73.7M | Newlat Foodfrom Intermediate Capital Group | just-food.com |
Table M6 · July 202123 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Off-WhiteJul 20, 2021 · Announced stake · LVMH took 60% of the streetwear label's trademark owner, with Abloh keeping 40% and the creative director role. | Apparel | Undisclosed | LVMHfrom Virgil Abloh (retained 40%) | retaildive.com |
Topshop, Topman, Miss Selfridge and HIITJul 12, 2021 · Announced stake · Nordstrom took minority stakes in the former Arcadia brands ASOS bought in January, becoming their exclusive US wholesale partner. | Apparel | Undisclosed | Nordstromfrom ASOS | retaildive.com |
ApostropheQ3 2021 · Acquisition, completed · Hims & Hers bought the teledermatology and prescription skin care platform; Intrepid advised Apostrophe. | Beauty | Undisclosed | hims & hers | intrepidib.com |
Arctic Fox (Boinca)Q3 2021 · Acquisition, completed · LG H&H bought 56% of the vegan semi-permanent hair dye brand, which had about $37M of 2020 revenue at an implied $179M enterprise value. | Beauty | $100M · 3x revenue | LG Household & Health Care | intrepidib.com |
Beauty Industry GroupQ3 2021 · Acquisition, completed · L Catterton took a majority stake in the hair extension platform behind HALOCOUTURE, Donna Bella Hair, Beauty Works and Luxy. | Beauty | Undisclosed | L Cattertonfrom HGGC (retained minority) | intrepidib.com |
BrooklinenJul 1, 2021 · Stake, completed · The DTC bedding brand took private equity investment; existing investor Summit Partners retained its stake. PitchBook had valued Brooklinen just under $50M in September 2020. | Home | Undisclosed | Freeman Spogli & Co. | retaildive.com |
Cult BeautyQ3 2021 · Announced acquisition · THG agreed to buy the British beauty e-tailer, which had 1.7 million active customers and carried more than 300 brands. | Beauty | $380M · 2x revenue | THG (The Hut Group) | intrepidib.com |
Emmy's OrganicsJuly 2021 · Announced acquisition · Grupo Bimbo bought the organic cookie and snack brand. | Food & bev | Undisclosed | Grupo Bimbo | just-food.com |
Empathy WinesJuly 2021 · Announced acquisition · Constellation bought Gary Vaynerchuk's DTC wine brand. | Food & bev | Undisclosed | Constellation Brands | parkstreet.com |
FeeluniqueQ3 2021 · Announced acquisition · LVMH's Sephora bought the British prestige beauty e-tailer from Palamon to accelerate its European expansion. | Beauty | $180M | Sephora (LVMH)from Palamon Capital Partners | intrepidib.com |
Go-To SkincareQ3 2021 · Acquisition, completed · BWX bought 50.1% of Zoe Foster Blake's Australian masstige skin care brand, which had $26.2M revenue and $8.5M EBITDA in FY2021 at an assumed $130M enterprise value. | Beauty | $65M · 5x revenue, 15x EBITDA | BWX Limited | intrepidib.com |
Gym KingJuly 2021 · Announced acquisition · JD took a minority position in the British athleisure brand. | Apparel | Undisclosed | JD Sports Fashion | sgbonline.com |
Harmless HarvestJuly 2021 · Announced acquisition · Danone's venture arm took a majority stake in the organic coconut water brand. | Food & bev | Undisclosed | Danone (Manifesto Ventures) | just-food.com |
KlymitJuly 2021 · Announced acquisition · Acquisition of the outdoor sleeping gear brand. | Other | Undisclosed | MacNeill Pride Group | sgbonline.com |
PF FlyersJuly 2021 · Announced acquisition · The New Balance owner's daughter bought the heritage sneaker brand. | Apparel | Undisclosed | Kassia Davis | sgbonline.com |
Pioneer Foods frozen foods (PepsiCo South Africa)July 2021 · Announced acquisition · PepsiCo sold the South African frozen vegetable and ready meals business it inherited with Pioneer Foods. | Food & bev | Undisclosed | RFG Holdingsfrom PepsiCo (PEP) | just-food.com |
Raw Sugar LivingQ3 2021 · Stake, completed · WM Partners' initial investment toward a natural personal care platform; Intrepid advised Raw Sugar. | Beauty | Undisclosed | WM Partners | intrepidib.com |
Sci-MX NutritionJuly 2021 · Announced acquisition · Supreme Imports bought the British sports nutrition brand from Samworth Brothers. | Wellness | Undisclosed | Supreme Importsfrom Samworth Brothers | just-food.com |
Simply Organic BeautyQ3 2021 · Acquisition, completed · Majority investment in the professional-channel clean beauty developer and distributor. | Beauty | Undisclosed | West Lane Capital Partners with J.P. Morgan Asset Management | intrepidib.com |
Ste. Michelle Wine EstatesJuly 2021 · Announced acquisition · Sycamore bought the Washington State wine group from Altria. | Food & bev | $1.2B | Sycamore Partnersfrom Altria | parkstreet.com |
StriVectinQ3 2021 · Acquisition, completed · Crown Laboratories bought the prestige anti-ageing brand from L Catterton for its new Premium Skincare division. | Beauty | Undisclosed | Crown Laboratories (Hildred Capital)from L Catterton | intrepidib.com |
VegaJuly 2021 · Announced acquisition · WM Partners bought the plant-based protein powder brand from Danone. | Wellness | Undisclosed | WM Partnersfrom Danone | sgbonline.com |
bareMinerals, BUXOM and Laura MercierQ3 2021 · Announced acquisition · Advent agreed to carve the three prestige brands out of Shiseido into AI Beauty Holdings; combined 2020 sales were $434M. | Beauty | $700M · 1.6x revenue | Advent Internationalfrom Shiseido (Americas) | intrepidib.com |
Table M7 · June 202112 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Mogiana AlimentosJun 29, 2021 · Announced acquisition · BRF Pet bought the 46-year-old Brazilian pet food producer. | Pet | $256.5M | BRF Pet | petfoodindustry.com |
PVH Heritage Brands (Izod, Van Heusen, Arrow, Geoffrey Beene)Jun 23, 2021 · Announced acquisition · PVH sold the heritage trademarks to focus on Calvin Klein and Tommy Hilfiger. | Apparel | $220M | Authentic Brands Group (IP), with Vince Holding Corp taking the operating businessfrom PVH Corp. | retaildive.com |
HercosulJun 18, 2021 · Announced acquisition · BRF disclosed plans to buy the Brazilian pet food group as part of a push to become a top pet food company by 2025. | Pet | $256.5M | BRF | petfoodindustry.com |
Iconix Brand GroupJun 11, 2021 · Announced acquisition · The owner of Umbro, Starter, Mossimo and London Fog agreed to be taken private after a long search to ease its debt load. | Apparel | Undisclosed | Lancer Capital | retaildive.com |
Costa Rican pet food makerJun 8, 2021 · Announced acquisition · The Colombian packaged foods group expanded its pet food footprint in Central America. | Pet | Undisclosed | Grupo Nutresa | petfoodindustry.com |
TreeHouse Foods ready-to-eat cereal businessJun 2, 2021 · Announced acquisition · Post bought TreeHouse's private-label RTE cereal operations. | Food & bev | $85M | Post Holdingsfrom TreeHouse Foods | fooddive.com |
Burton's Biscuit CompanyJune 2021 · Announced acquisition · Ferrero's Ferrara Candy parent group bought the British biscuit maker behind Maryland Cookies and Jammie Dodgers. | Food & bev | Undisclosed | Ferrerofrom Ontario Teachers' Pension Plan | just-food.com |
ForsakeJune 2021 · Announced acquisition · The outdoor footwear brand joined Weyco's Bogs division. | Apparel | Undisclosed | Weyco Group | sgbonline.com |
Francis Ford Coppola WineryJune 2021 · Announced acquisition · Delicato acquired the Coppola wine brands. | Food & bev | Undisclosed | Delicato Family Wines | parkstreet.com |
Reckitt Benckiser China infant formula businessJune 2021 · Announced acquisition · Reckitt sold its loss-making China infant nutrition business to Primavera. | Food & bev | $2.2B | Primavera Capitalfrom Reckitt Benckiser | just-food.com |
Renfro BrandsJune 2021 · Announced acquisition · Renco bought the sock manufacturer that licenses Fruit of the Loom and Smartwool. | Apparel | Undisclosed | The Renco Group | sgbonline.com |
SuperfeetJune 2021 · Announced acquisition · Westward took a majority stake in the insole brand from its employee owners. | Apparel | Undisclosed | Westward Partners | sgbonline.com |
Table M8 · May 202117 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
KnixMay 19, 2021 · Stake, completed · The intimates brand took minority private equity investment, with Acton Capital and Ashley Graham participating. | Apparel | $40M | TZP Group | retaildive.com |
Tyson Foods pet treats business (Nudges, Top Chews, True Chews)May 14, 2021 · Announced acquisition · General Mills bought Tyson's pet treats brands, adding to Blue Buffalo. | Pet | $1.2B | General Millsfrom Tyson Foods | petfoodindustry.com |
Club MonacoMay 13, 2021 · Announced acquisition · Ralph Lauren agreed to sell the contemporary apparel brand it bought 22 years earlier for about $52 million in equity value; the tracker entry does not name the buyer. | Apparel | Undisclosed | Not namedfrom Ralph Lauren | retaildive.com |
Eddie BauerMay 7, 2021 · Acquisition, completed · The outdoor apparel brand joined the Authentic Brands and Simon joint venture. | Apparel | Undisclosed | SPARC Group (Authentic Brands and Simon Property Group) | retaildive.com |
ModClothMay 5, 2021 · Announced acquisition · The women's apparel brand changed hands again, two years after Go Global bought it from Walmart. | Apparel | Undisclosed | Noginfrom Go Global Retail | retaildive.com |
DanskMay 3, 2021 · Acquisition, completed · Food52 bought the mid-century housewares brand with plans for an early-2022 relaunch. | Home | Undisclosed | Food52from Lenox Corporation | retaildive.com |
Bute Island FoodsMay 2021 · Announced acquisition · Saputo bought the Scottish dairy-alternative cheese maker behind Sheese. | Food & bev | Undisclosed | Saputo Inc. | just-food.com |
China Mengniu Dairy stakeMay 2021 · Announced stake · Danone sold its remaining stake in China Mengniu Dairy. | Food & bev | $1.9B | Not namedfrom Danone | just-food.com |
ChipitaMay 2021 · Announced acquisition · Mondelez bought the Greek croissant and baked-snacks group behind 7Days. | Food & bev | $2B | Mondelez International | just-food.com |
GCI OutdoorMay 2021 · Announced acquisition · Acquisition of the portable outdoor furniture brand. | Other | Undisclosed | MacNeill Pride Group | sgbonline.com |
Gu PudsMay 2021 · Announced acquisition · Exponent bought the premium chilled dessert brand from Noble Foods. | Food & bev | Undisclosed | Exponent Private Equityfrom Noble Foods | just-food.com |
LIQS Premium Cocktail ShotsMay 2021 · Announced acquisition · Gallo bought the ready-to-drink cocktail shot brand. | Food & bev | Undisclosed | E. & J. Gallo Winery | parkstreet.com |
Lily's SweetsMay 2021 · Announced acquisition · Hershey bought the low-sugar confectionery brand. | Food & bev | Undisclosed | The Hershey Company | just-food.com |
Natural Pet Food GroupMay 2021 · Announced acquisition · KKR bought the New Zealand premium pet food group behind Ziwi's rival brands K9 Natural and Feline Natural. | Pet | Undisclosed | KKR | just-food.com |
NuunMay 2021 · Announced acquisition · Nestle bought the hydration tablet brand. | Wellness | Undisclosed | Nestle (Health Science) | sgbonline.com |
TaylorMade GolfMay 2021 · Announced acquisition · The Korean private equity firm bought the golf equipment brand. | Other | Undisclosed | Centroid Investment Partnersfrom KPS Capital Partners | sgbonline.com |
Valeo FoodsMay 2021 · Announced acquisition · Bain bought the Irish-based food group behind Jacob's, Odlums, Balconi and Kelkin. | Food & bev | $2.11B | Bain Capitalfrom CapVest Partners | just-food.com |
Table M9 · April 202121 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
VF Corp. workwear labelsApr 28, 2021 · Announced acquisition · VF Corp. struck a deal to sell nine workwear labels as it concentrated on Vans, The North Face, Timberland and Supreme; the tracker entry does not name the buyer. | Apparel | Undisclosed | Not namedfrom VF Corp. | retaildive.com |
ZuPreemApr 9, 2021 · Announced acquisition · Manna Pro expanded into the bird nutrition market. | Pet | Undisclosed | Manna Pro Products | petfoodindustry.com |
Beautycounter (Counter Brands)Q2 2021 · Acquisition, completed · Carlyle took a majority stake in the clean beauty multi-level seller, which reaches consumers through more than 65,000 independent consultants. | Beauty | $1B | The Carlyle Group | intrepidib.com |
BirkenstockApril 2021 · Announced acquisition · L Catterton completed its acquisition of the German sandal brand. | Apparel | Undisclosed | L Catterton | sgbonline.com |
G-FormApril 2021 · Announced acquisition · Investment in the impact-protection apparel brand. | Apparel | Undisclosed | Eldridge | sgbonline.com |
HeelysApril 2021 · Announced acquisition · BBC bought the wheeled-shoe brand it had licensed since 2013. | Apparel | $11M | BBC Internationalfrom Sequential Brands Group | sgbonline.com |
Helen of Troy mass personal care brands (Brut, Pert Plus, Sure, Infusium)Q2 2021 · Announced acquisition · Helen of Troy divested its mass personal care portfolio to Tengram-backed HRB Brands to focus on eight core brands. | Beauty | $44.7M | HRB Brands (Tengram Capital)from Helen of Troy | intrepidib.com |
Ideal ImageQ2 2021 · Stake, completed · TPG Growth bought a significant minority stake in the aesthetic services chain, reported at about $300M of revenue, alongside majority owner L Catterton. | Wellness | Undisclosed | TPG Growthfrom L Catterton | intrepidib.com |
Loyal 9 CocktailsApril 2021 · Announced acquisition · Diageo added the New England ready-to-drink cocktail brand. | Food & bev | Undisclosed | Diageo | parkstreet.com |
MammutApril 2021 · Announced acquisition · Telemos bought the Swiss outdoor gear and apparel brand. | Apparel | Undisclosed | Telemos Capitalfrom Conzzeta | sgbonline.com |
Mielle OrganicsQ2 2021 · Stake, completed · Minority investment in the Black-owned textured hair care brand, which had more than $40M of 2020 net sales. | Beauty | Undisclosed | Berkshire Partners | intrepidib.com |
OSEAQ2 2021 · Stake, completed · Minority investment in the 25-year-old clean marine-ingredient skin care brand. | Beauty | Undisclosed | CAVU Ventures | intrepidib.com |
OnnitApril 2021 · Announced acquisition · Unilever bought the Austin-based supplements and fitness brand. | Wellness | Undisclosed | Unilever | just-food.com |
Paula's ChoiceQ2 2021 · Announced acquisition · Unilever agreed to buy the content-led skin care brand from TA Associates; 2021 expectations were over $300M net sales and over $110M EBITDA. | Beauty | $2B · 6.7x revenue, 18x EBITDA | Unileverfrom TA Associates | intrepidib.com |
Plum OrganicsApril 2021 · Announced acquisition · Campbell divested the organic baby food brand to Sun-Maid. | Food & bev | Undisclosed | Sun-Maid Growers of Californiafrom The Campbell's Company | just-food.com |
Ponzi VineyardsApril 2021 · Announced acquisition · Bollinger bought the Oregon Willamette Valley winery. | Food & bev | Undisclosed | Champagne Bollinger | parkstreet.com |
PowerDotApril 2021 · Announced acquisition · The Theragun maker bought the smart muscle stimulator brand. | Wellness | Undisclosed | Therabody | sgbonline.com |
PrecorApril 2021 · Announced acquisition · Peloton bought the commercial fitness equipment maker to add US manufacturing. | Other | Undisclosed | Peloton | sgbonline.com |
RumChataApril 2021 · Announced acquisition · Gallo bought the cream liqueur brand from Agave Loco. | Food & bev | Undisclosed | E. & J. Gallo Winery | parkstreet.com |
The Bountiful Company (Nature's Bounty, Solgar, Osteo Bi-Flex, Pure Protein)April 2021 · Announced acquisition · Nestle bought the core brands of the vitamins and supplements group from KKR and Carlyle. | Wellness | $5.75B | Nestle (Health Science)from KKR and Carlyle | just-food.com |
Vini CosmeticsQ2 2021 · Acquisition, completed · KKR took a controlling interest in the Indian deodorant and cosmetics group behind FOGG, White Tone, GlamUp and OSSUM. | Beauty | $625M | KKR | intrepidib.com |
Table M10 · March 20219 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Cambrian Pet FoodsMar 1, 2021 · Announced acquisition · United Petfood added UK wet pet food capacity. | Pet | Undisclosed | United Petfood | petfoodindustry.com |
Culture KingsMarch 2021 · Announced acquisition · The San Francisco-based brand roll-up bought the Australian streetwear retailer. | Apparel | Undisclosed | A.K.A. Brands | sgbonline.com |
Fortenova frozen food business (Ledo, Frikom)March 2021 · Announced acquisition · Nomad Foods bought the Balkan frozen food business, its entry into ice cream. | Food & bev | $850.1M | Nomad Foodsfrom Fortenova Group | just-food.com |
GrenadeMarch 2021 · Announced acquisition · Mondelez took a majority stake in the British sports nutrition and performance bar brand. | Wellness | $277.2M | Mondelez Internationalfrom Lion Capital | just-food.com |
Lone River Ranch WaterMarch 2021 · Announced acquisition · Diageo bought the Texas hard seltzer and ranch water brand. | Food & bev | Undisclosed | Diageo | parkstreet.com |
Los Siete Misterios MezcalMarch 2021 · Announced acquisition · Chatham Imports took an equity stake in the Mexican mezcal brand. | Food & bev | Undisclosed | Chatham Imports | parkstreet.com |
RonzoniMarch 2021 · Announced acquisition · Post's private-label arm bought the US pasta brand from Ebro's Riviana. | Food & bev | Undisclosed | Post Holdingsfrom Riviana Foods / Ebro Foods | just-food.com |
The Original Muck Boot Company and XtraTufMarch 2021 · Announced acquisition · Rocky Brands bought Honeywell's performance and lifestyle footwear business. | Apparel | $230M | Rocky Brandsfrom Honeywell | sgbonline.com |
Yoplait European businessMarch 2021 · Announced acquisition · General Mills handed its European Yoplait operations to French dairy co-operative Sodiaal, taking a stake in Yoplait SAS in return. | Food & bev | Undisclosed | Sodiaalfrom General Mills | just-food.com |
Table M11 · February 20218 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Follow Your Heart (Earth Island)Feb 19, 2021 · Announced acquisition · Danone North America bought the plant-based pioneer behind Vegenaise and dairy-free cheese. | Food & bev | Undisclosed | Danone | fooddive.com |
Nestle North American bottled water business (Poland Spring, Deer Park, Zephyrhills)Feb 17, 2021 · Announced acquisition · Nestle sold its North American regional spring water, purified water and delivery business to focus on premium international water brands. | Food & bev | $4.3B | One Rock Capital Partners with Metropoulos & Co.from Nestle | fooddive.com |
Armand de BrignacFebruary 2021 · Announced acquisition · Moet Hennessy took a 50% stake in Jay-Z's champagne brand. | Food & bev | Undisclosed | LVMH | parkstreet.com |
Just Over The Top (JOTT)February 2021 · Announced acquisition · L Catterton took a majority stake in the French outerwear brand, with the founding family retaining a holding. | Apparel | Undisclosed | L Catterton | sgbonline.com |
Modern FoodsFebruary 2021 · Announced acquisition · Grupo Bimbo acquired the Indian bakery brand from Everstone. | Food & bev | Undisclosed | Grupo Bimbofrom Everstone Capital | just-food.com |
Planters (Kraft Heinz nuts business)February 2021 · Announced acquisition · Hormel bought the Planters, Corn Nuts and NUT-rition brands as Kraft Heinz continued divesting non-core assets. | Food & bev | $3.35B | Hormel Foodsfrom Kraft Heinz | just-food.com |
SimplyCookFebruary 2021 · Announced acquisition · Nestle bought the British recipe-kit subscription brand. | Food & bev | Undisclosed | Nestle | just-food.com |
Zebco BrandsFebruary 2021 · Announced acquisition · Acquisition of the Tulsa-based fishing tackle brand. | Other | Undisclosed | Rather Outdoors | sgbonline.com |
Table M12 · January 202128 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Landini GiuntiniJan 21, 2021 · Announced acquisition · The European pet food group bought the Italian pet food maker. | Pet | Undisclosed | Partner in Pet Food | petfoodindustry.com |
HuJan 5, 2021 · Announced acquisition · Mondelez acquired the premium paleo chocolate and snack brand, having first invested through its SnackFutures arm. | Food & bev | Undisclosed | Mondelez International | fooddive.com |
BullymakeJan 4, 2021 · Announced acquisition · Manna Pro agreed to buy the DTC dog subscription box built for power chewers. | Pet | Undisclosed | Manna Pro Products | petfoodindustry.com |
MiracleCorp pet treatsJan 4, 2021 · Announced acquisition · Brightpet combined MiracleCorp's brand portfolio with its own production capacity. | Pet | Undisclosed | Brightpet Nutrition Group | petfoodindustry.com |
111SKINQ1 2021 · Stake, completed · Investment in the luxury sheet-mask and clinical skin care brand founded by plastic surgeon Dr Yannis Alexandrides. | Beauty | Undisclosed | Vaultier7 | intrepidib.com |
Bertolli spreads and dressings businessJanuary 2021 · Announced acquisition · Unilever sold the Bertolli business in continental Europe to Dutch group Enrico-Glasbest. | Food & bev | Undisclosed | Enrico-Glasbestfrom Unilever | just-food.com |
CURLSQ1 2021 · Stake, completed · Minority investment in the Black-owned textured hair care brand; founder Mahisha Dellinger stayed majority owner and joined the BBI board. | Beauty | Undisclosed | Beauty By Imagination (ACON Investments) | intrepidib.com |
ClarksJanuary 2021 · Announced acquisition · The Hong Kong group took control of the British footwear brand. | Apparel | $62M | Viva China Holdings | sgbonline.com |
Conair CorporationQ1 2021 · Announced acquisition · American Securities agreed to acquire the beauty, personal care and home appliance maker behind Conair, BaByliss, Scunci and Allegro; the founding family retained a minority stake. | Beauty | Undisclosed | American Securitiesfrom Rizzuto family (retained minority) | intrepidib.com |
Costa BrazilQ1 2021 · Acquisition, completed · Amyris added the clean Amazonian-ingredient skin care and fragrance brand to a consumer portfolio that already included Biossance and Pipette. | Beauty | Undisclosed | Amyris | intrepidib.com |
DECIEM (The Ordinary, NIOD, Hylamide)Q1 2021 · Announced acquisition · Estee Lauder agreed to lift its stake from 29% to 76% in its largest deal by valuation to date, against DECIEM sales of $460M for the year ended January 31, 2021. | Beauty | $1B · 4.8x revenue | Estee Lauder | intrepidib.com |
Eu NaturalJanuary 2021 · Announced acquisition · Acquisition of the vitamin and mineral supplement brand. | Wellness | Undisclosed | Yukon Wellness Holdings | sgbonline.com |
Eve LomQ1 2021 · Announced acquisition · The Perfect Diary owner agreed to buy a majority stake in the British prestige skin care brand, with Manzanita keeping a minority interest. | Beauty | Undisclosed | Yatsen Globalfrom Manzanita Capital (retained minority) | intrepidib.com |
Hero CosmeticsQ1 2021 · Stake, completed · Aria Growth Partners' inaugural investment took a minority stake in the Mighty Patch acne-patch brand, said to be heading for roughly $80M of 2021 retail sales. | Beauty | Undisclosed | Aria Growth Partners | intrepidib.com |
Hobie Cat Co.January 2021 · Announced acquisition · The kayak, surf and SUP company was bought by a private group. | Other | Undisclosed | Maynards Industries executives | sgbonline.com |
InstaNaturalQ1 2021 · Acquisition, completed · Monogram-backed acquisition of the Amazon-native naturally derived skin care brand. | Beauty | Undisclosed | Monogram Capital Partners portfolio company | intrepidib.com |
Kent Water SportsJanuary 2021 · Announced acquisition · Private equity acquisition of the water sports equipment maker. | Other | Undisclosed | Seawall Capital | sgbonline.com |
LuxcoJanuary 2021 · Announced acquisition · MGP bought the spirits group behind Ezra Brooks, Rebel Yell and Everclear. | Food & bev | $475M | MGP Ingredients | parkstreet.com |
Mad EngineJanuary 2021 · Announced acquisition · Platinum Equity took control of the licensed apparel company. | Apparel | Undisclosed | Platinum Equity (50%) | sgbonline.com |
PenfieldJanuary 2021 · Announced acquisition · The British group took over global licensing for the US outdoor brand. | Apparel | Undisclosed | Brand Machine Group | sgbonline.com |
Pro PlayerJanuary 2021 · Announced acquisition · United Legwear bought the fan apparel brand. | Apparel | Undisclosed | United Legwear & Apparel Co.from Perry Ellis International | sgbonline.com |
ProteinfabrikkenJanuary 2021 · Announced stake · Orkla increased its holding in the Norwegian sports nutrition and supplements brand via Orkla Health's HSNG. | Wellness | Undisclosed | Orkla | just-food.com |
Queen VQ1 2021 · Acquisition, completed · Reckitt acquired the feminine wellness and intimate hygiene brand into its Health segment alongside Durex, KY and Veet. | Wellness | Undisclosed | Reckitt Benckiserfrom Brandable | intrepidib.com |
Shiseido personal care business (Tsubaki, Senka, uno, Sea Breeze)Q1 2021 · Announced acquisition · CVC agreed to take a 65% stake in a joint venture holding Shiseido's mass hair and skin care brands, with Shiseido retaining 35%; the unit had roughly 100bn yen of 2019 revenue. | Beauty | $1.5B | CVC Capital Partners, via SPV Starlink Investmentfrom Shiseido | intrepidib.com |
SuperOrdinaryQ1 2021 · Stake, completed · Minority investment in the brand-management and China distribution platform that works with Olaplex, Drunk Elephant, Supergoop! and The Ordinary. | Beauty | Undisclosed | Alliance Consumer Growth | intrepidib.com |
The Cultured NutJanuary 2021 · Announced acquisition · The Very Good Food Co. signed an LOI for the Canadian vegan cheese brand. | Food & bev | Undisclosed | The Very Good Food Co. | just-food.com |
TicTacToeJanuary 2021 · Announced acquisition · Children's legwear and apparel brand acquisition. | Apparel | Undisclosed | United Legwear & Apparel Co. | sgbonline.com |
We Love PurelyJanuary 2021 · Announced stake · S-Ventures took a majority stake in the better-for-you snack brand. | Food & bev | Undisclosed | S-Ventures | just-food.com |
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04/Category composition
PLATE 04 · MIX
What 2021 was made of,
by category.
191 deals logged in 2021. The rows below sum to that figure.
Table 2 · 2021 composition by categoryShare of the year's rows
| Category | Total items logged | Share of ledger | With a disclosed price | Largest disclosed |
|---|---|---|---|---|
Food & bev | 56 | 29.3% | 17 | $5.6B |
Apparel | 44 | 23.0% | 16 | $12.7B |
Beauty | 42 | 22.0% | 16 | $2B |
Pet | 20 | 10.5% | 3 | $1.2B |
Wellness | 14 | 7.3% | 2 | $5.75B |
Other | 9 | 4.7% | 0 | Not disclosed |
Home | 6 | 3.1% | 2 | $48M |
05/Price levels
PLATE 05 · PRICE BANDS
Where the disclosed
prices landed in 2021.
Bands over the 56 rows from 2021 that carry a normalized USD figure, never over the whole year.
Table 3 · 2021 disclosed price bandsShare of the 56 priced rows
| Price band | Deals logged | Share of priced rows |
|---|---|---|
$1B and above | 20 | 35.7% |
$250M to $1B | 16 | 28.6% |
$50M to $250M | 12 | 21.4% |
$10M to $50M | 7 | 12.5% |
Under $10M | 1 | 1.8% |
06/Disclosed multiples
PLATE 06 · MULTIPLES
Published multiples,
2021.
10 of the 191 rows from 2021 carry a revenue or EBITDA multiple. Read them as the disclosed cases, not as a distribution.
Table 4 · 2021 rows with a disclosed multiple10 rows
| Brand | Price | Multiple | Buyer | Category | Source |
|---|---|---|---|---|---|
BillieQ4 2021 · Acquisition, completed | $310M | 3.4x revenue | Edgewell Personal Care | Beauty | intrepidib.com |
ChantecailleQ4 2021 · Announced acquisition | $590M | 6.5x revenue | Beiersdorf | Beauty | intrepidib.com |
Metagenics (Gryphon Investors)October 2021 · Announced acquisition | Undisclosed | 2x EBITDA | Gryphon Investors | Wellness | capstonepartners.com |
Sol de JaneiroQ4 2021 · Announced acquisition | $450M | 4.4x revenue, 20x EBITDA | L'Occitane Internationalfrom Prelude Growth Partners (lead), with Willow Growth, Joyance Partners and Able Partners | Beauty | intrepidib.com |
Arctic Fox (Boinca)Q3 2021 · Acquisition, completed | $100M | 3x revenue | LG Household & Health Care | Beauty | intrepidib.com |
Cult BeautyQ3 2021 · Announced acquisition | $380M | 2x revenue | THG (The Hut Group) | Beauty | intrepidib.com |
Go-To SkincareQ3 2021 · Acquisition, completed | $65M | 5x revenue, 15x EBITDA | BWX Limited | Beauty | intrepidib.com |
bareMinerals, BUXOM and Laura MercierQ3 2021 · Announced acquisition | $700M | 1.6x revenue | Advent Internationalfrom Shiseido (Americas) | Beauty | intrepidib.com |
Paula's ChoiceQ2 2021 · Announced acquisition | $2B | 6.7x revenue, 18x EBITDA | Unileverfrom TA Associates | Beauty | intrepidib.com |
DECIEM (The Ordinary, NIOD, Hylamide)Q1 2021 · Announced acquisition | $1B | 4.8x revenue | Estee Lauder | Beauty | intrepidib.com |
07/Year ledgers
PLATE 07 · BY YEAR
The other years,
and the full ledger.
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