Key takeaways
Across the year 2020, this ledger holds 86 deals logged: brand acquisitions, stakes, IP sales and sale processes, each one dated, and 86 of them link to their source. Food & bev is the largest category at 50.0% of the total. 28 carry a disclosed price and 0 a published multiple. Totals reflect how much was found for 2020.
- Prices and multiples appear only where they were disclosed.
- Category mix, prices, buyers and sellers are the reliable reads here.
Source: Taylor Sicard, Taylor Sicard Consulting · Updated
Part of The Index · TSC living data trackers
Live tracker · Generated from the deal store
Last generated September 21, 2026
86 deals logged with a 2020 date.
86
Deals logged
$5B
Largest disclosed
28
With a disclosed price
Food & bev
Leading category · 43 items
Window covered: Jan 3, 2020 – Dec 30, 2020. Every figure on this page is computed from the underlying records when the page is built; none is maintained by hand.
01/How to read these counts
PLATE 01 · METHOD
How to read
these counts.
◤
◥
◣
◢
How to read these counts
Read the per-year figures on this page as deals logged. They count the rows that have been sourced into the ledger for that year, and that is a measure of collection effort rather than of what happened in the market. Counting them across years measures how the sourcing improved, so this page does not compare one year's total against another's.
Against Capstone Partners' own apparel count, the share this ledger holds runs from 14% in 2025 (21 rows against a census of 152) to 37% in 2023 (52 against 140). That is the same ledger against the same publisher across 6 years, so most of what a per-year count series would show is our own sourcing moving, not the market.
Against Capstone Partners' own pet count, the share this ledger holds runs from 6% in 2022 (8 rows against a census of 134) to 18% in 2023 (23 against 128). That is the same ledger against the same publisher across 5 years, so most of what a per-year count series would show is our own sourcing moving, not the market.
What the rows do support: composition inside a single year, price levels, disclosed multiples, and who was buying and selling. 28 of 86 rows carry a normalized USD figure and 0 carry a disclosed multiple, so the multiples table below is short by nature and the price bands are shares of the priced rows only, never of all rows.
A month with no table on this page means nothing was sourced for that month, not that nothing happened. Each deal is logged once.
02/Biggest deals
PLATE 02 · LARGEST
The biggest deals
of 2020.
The 10 largest disclosed prices logged for 2020. 28 of 86 rows that year carry a price.
Table 1 · Largest disclosed deals of 2020Top 10
| Brand | Price | Buyer | Category | Source |
|---|---|---|---|---|
KIND North AmericaNov 17, 2020 · Acquisition, completed | $5B | Mars, Incorporatedfrom KIND founder Daniel Lubetzky and shareholders | Food & bev | nosh.com |
Rockstar EnergyMar 11, 2020 · Announced acquisition | $3.85B | PepsiCo (PEP) | Food & bev | bevnet.com |
ReebokDec 14, 2020 · Announced sale process | $3.8B | Not namedfrom Adidas | Apparel | wwd.com |
Kraft Heinz natural cheese business (Cracker Barrel, Breakstone's and others)Sep 15, 2020 · Announced acquisition | $3.2B | Lactalisfrom Kraft Heinz | Food & bev | fooddive.com |
Wella, Clairol, OPI and ghd (Coty Professional and Retail Hair)Dec 1, 2020 · Acquisition, completed | $2.5B | KKRfrom Coty | Beauty | coty.com |
SupremeNov 9, 2020 · Announced acquisition | $2.1B | VF Corp.from Carlyle Group and founder James Jebbia (shareholders) | Apparel | wwd.com |
Golden GooseFeb 12, 2020 · Announced acquisition | $1.38B | Permirafrom Carlyle Europe Buyout fund | Apparel | wwd.com |
Stone Island (Sportswear Company SpA)Dec 7, 2020 · Announced acquisition | $1.24B | Moncler SpAfrom Carlo Rivetti and family | Apparel | wwd.com |
FreshlyOct 30, 2020 · Announced acquisition | $950M | Nestle | Food & bev | nosh.com |
Cholula Hot SauceNov 24, 2020 · Announced acquisition | $800M | McCormickfrom L Catterton | Food & bev | sec.gov |
03/2020 month by month
PLATE 03 · 2020 LEDGER
Every deal logged in
2020, by month.
Table M1 · December 20209 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
BullymakeDec 30, 2020 · Announced acquisition · Manna Pro agreed to acquire the DTC monthly subscription box of dog chews and treats for heavy chewers. | Pet | Undisclosed | Manna Pro Products | petage.com |
Mid America Pet FoodDec 16, 2020 · Acquisition, completed · TA Associates acquired the VICTOR pet food maker from Trinity Hunt Partners. | Pet | Undisclosed | TA Associatesfrom Trinity Hunt Partners | petage.com |
ReebokDec 14, 2020 · Announced sale process · Adidas confirmed it was looking to offload Reebok and would announce a decision at its March 10, 2021 investor conference. | Apparel | $3.8B | Not namedfrom Adidas | wwd.com |
Aryzta's U.S. frozen pizza businessDec 8, 2020 · Acquisition, completed · Brynwood continued buying brands offloaded by Big Food; it manages 56 brands. | Food & bev | Undisclosed | Brynwood Partnersfrom Aryzta | fooddive.com |
Solid Gold PetDec 7, 2020 · Acquisition, completed · Full 100% acquisition of the privately owned premium pet nutrition brand, expanding H&H into pet health and wellness. | Pet | $163M | H&H Group (Health & Happiness International Holdings) | petage.com |
Stone Island (Sportswear Company SpA)Dec 7, 2020 · Announced acquisition · Moncler took over Sportswear Company SpA, owner of Stone Island, in a deal valued at 1.15 billion euros. | Apparel | $1.24B | Moncler SpAfrom Carlo Rivetti and family | wwd.com |
Nature's BakeryDec 2, 2020 · Announced acquisition · Soft-baked bar maker acquired by KIND weeks after Mars acquired KIND itself. | Food & bev | $400M | KINDfrom Dave and Sam Marson (founders) | nosh.com |
Every Man JackDec 1, 2020 · Acquisition, completed · Carlyle bought a majority stake in the men's grooming brand, sold at Whole Foods, Target, Walmart and Kroger. | Beauty | Undisclosed | The Carlyle Groupfrom Ritch Viola (founder) | wwd.com |
Wella, Clairol, OPI and ghd (Coty Professional and Retail Hair)Dec 1, 2020 · Acquisition, completed · Coty completed the sale of a majority stake in its Professional and Retail Hair business (Wella, Clairol, OPI, ghd) to KKR, retaining 40%. | Beauty | $2.5B | KKRfrom Coty | coty.com |
Table M2 · November 20208 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Ann Taylor, Loft, Lane Bryant and Lou & GreyNov 27, 2020 · Announced acquisition · Sycamore agreed to buy Ascena's remaining brands for $540 million; the bankruptcy court approved the sale December 8, 2020 and it closed later that month. | Apparel | $540M | Sycamore Partnersfrom Ascena Retail Group (in Chapter 11) | wwd.com |
Cholula Hot SauceNov 24, 2020 · Announced acquisition · McCormick signed a definitive agreement to acquire Cholula's parent company from L Catterton; announced in an 8-K exhibit press release dated November 24, 2020. | Food & bev | $800M | McCormickfrom L Catterton | sec.gov |
KIND North AmericaNov 17, 2020 · Acquisition, completed · Mars took full ownership of KIND North America three years after a minority investment; KIND North America joined KIND International as one organization across 35 countries. | Food & bev | $5B | Mars, Incorporatedfrom KIND founder Daniel Lubetzky and shareholders | nosh.com |
Watermelon RoadNovember 2020 · Acquisition, completed · Fruit jerky brand sold to a new owner-CEO; founder stayed on as a consultant. | Food & bev | Undisclosed | Cortney Rhodes (individual)from Jamie Melzer (founder) | nosh.com |
Truco Enterprises (On The Border tortilla chips, salsa, queso)Nov 12, 2020 · Announced acquisition · Utz subsidiaries Utz Quality Foods and Heron Holding agreed to buy Truco from Insignia Capital Group, expanding Utz in tortilla chips. | Food & bev | $480M | Utz Brands (UTZ)from Insignia Capital Group | sec.gov |
SupremeNov 9, 2020 · Announced acquisition · VF signed a definitive merger agreement for the streetwear brand at a $2.1 billion-plus valuation; Jebbia and the leadership team stayed on. WWD reported the deal completed in late December 2020. | Apparel | $2.1B | VF Corp.from Carlyle Group and founder James Jebbia (shareholders) | wwd.com |
Regional pasta brand maker acquired by TreeHouse FoodsNov 5, 2020 · Announced acquisition · A branded-pasta acquisition by the private label manufacturer, a shift toward branded business; the retrieved excerpt does not name the target. | Food & bev | $242.5M | TreeHouse Foods | fooddive.com |
SweetWater BrewingNov 5, 2020 · Announced acquisition · Cannabis company Aphria agreed to buy the Atlanta craft brewer for its U.S. manufacturing, marketing and distribution footprint. | Food & bev | $300M | Aphria | fooddive.com |
Table M3 · October 20208 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
FreshlyOct 30, 2020 · Announced acquisition · Nestle, already an investor, acquired the prepared-meal delivery brand; Freshly to run as a standalone unit delivering over one million meals a week. | Food & bev | $950M | Nestle | nosh.com |
Quinn SnacksOct 28, 2020 · Stake, completed · Hershey took a minority stake in the pretzel and popcorn brand as part of its snacking push. | Food & bev | Undisclosed | The Hershey Company | fooddive.com |
CriscoOct 26, 2020 · Announced acquisition · B&G Foods agreed to acquire the Crisco oils and shortening brand plus a Cincinnati manufacturing facility and warehouse from J.M. Smucker; expected to close in Q4 2020. | Food & bev | $550M | B&G Foodsfrom J.M. Smucker (NYSE:SJM) | sec.gov |
Il MakiageOct 26, 2020 · Reported talks sale process · Il Makiage confirmed it hired Centerview Partners to explore options including a sale or IPO. | Beauty | $150M | Not named | wwd.com |
Perfumer HOct 13, 2020 · Stake, completed · Minority stake in the London fragrance brand founded by Lyn Harris; capital earmarked for retail, DTC and assortment expansion. | Beauty | Undisclosed | Patina Brands | beautyindependent.com |
Yoplait European businessOct 7, 2020 · Reported talks sale process · French media reported in October 2020 that General Mills was considering a sale of its European Yoplait business. NOTE: this page was later updated with the March 2021 Sodiaal agreement; only the October 2020 report is recorded here. | Food & bev | Undisclosed | Not namedfrom General Mills | fooddive.com |
P448Oct 5, 2020 · Acquisition, completed · StreetTrend acquired the Italian fashion sneaker brand; the consolidated entity became P448 SpA. | Apparel | Undisclosed | StreetTrend LLCfrom NoThanks SpA | sgbonline.com |
Brands Within Reach (Xing, bucha, Aspen Pure, CoCo Libre)Oct 1, 2020 · Acquisition, completed · Carve-out of NewAge's Brands Within Reach unit including owned brands Xing, bucha, Aspen Pure and CoCo Libre plus licensed brands (Nestea, Volvic, evian, illy). | Food & bev | $15M | Zachert Private Equity GmbHfrom NewAge, Inc. | bevnet.com |
Table M4 · September 20206 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Perricone MDSep 30, 2020 · Acquisition, completed · THG bought the skincare brand weeks after its London IPO, adding to a stable including Espa, Christophe Robin, Illamasqua and Eyeko. | Beauty | $60M | The Hut Group (THG) | wwd.com |
H.K. AndersonSep 29, 2020 · Acquisition, completed · Utz bought the filled pretzel brand from Conagra a month after going public via SPAC. | Food & bev | Undisclosed | Utz Brands (UTZ)from Conagra Brands | fooddive.com |
WTRMLN WTRSep 18, 2020 · Acquisition, completed · Cold-pressed watermelon juice brand whose backers included Beyonce Knowles Carter and Kevin Durant sold to Caribe Juice. | Food & bev | Undisclosed | Caribe Juicefrom CAVU Venture Partners, Strand Equity Partners and celebrity shareholders | bevnet.com |
Kraft Heinz natural cheese business (Cracker Barrel, Breakstone's and others)Sep 15, 2020 · Announced acquisition · Announced at the end of Kraft Heinz's investor day; the largest food carve-out of 2020 in this file. | Food & bev | $3.2B | Lactalisfrom Kraft Heinz | fooddive.com |
RTD cocktail company acquired by Beam SuntorySep 8, 2020 · Announced acquisition · Beam Suntory acquired a ready-to-drink cocktail company to lead the RTD spirits category; the retrieved article excerpt does not name the target, so it is left as the headline describes it. | Food & bev | Undisclosed | Beam Suntory | fooddive.com |
Liquid I.V.Sep 2, 2020 · Acquisition, completed · Powdered hydration brand Liquid I.V. acquired by Unilever for an undisclosed fee. | Food & bev | Undisclosed | Unilever | bevnet.com |
Table M5 · August 20208 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Doggie DailiesAug 31, 2020 · Announced acquisition · Manna Pro agreed to acquire the family-owned online dog supplement and wellness brand. | Pet | Undisclosed | Manna Pro Products | petage.com |
Birch BendersAug 27, 2020 · Acquisition, completed · Sovos Brands bought the better-for-you pancake and baking mix brand as at-home baking surged. | Food & bev | Undisclosed | Sovos Brands | fooddive.com |
Good Karma FoodsAug 25, 2020 · Acquisition, completed · The flax milk brand bought back the majority stake Dean Foods had taken in it, after Dean's bankruptcy. | Food & bev | Undisclosed | Good Karma Foods managementfrom Dean Foods (in bankruptcy) | fooddive.com |
Glukos EnergyAug 20, 2020 · Acquisition, completed · United Sports Brands added the glucose-based energy supplement brand to its portfolio. | Food & bev | Undisclosed | United Sports Brands | sgbonline.com |
Waterloo Sparkling WaterAug 19, 2020 · Acquisition, completed · Texas sparkling water brand acquired by a Flexis Capital-led investor group; BevNET notes it was CAVU Venture Partners' second exit of 2020 after Vital Proteins. | Food & bev | Undisclosed | Investment group led by Flexis Capital (with Eurazeo Brands, Moore Strategic Ventures, JW Levin Management Partners, Waterloo Capital)from CAVU Venture Partners and other shareholders | bevnet.com |
PeckishAugust 2020 · Acquisition, completed · Snackable egg brand Peckish sold to Egg Innovations in an all-stock deal completed in August 2020 with final execution in November; seller Sonoma Brands became an equity holder in Egg Innovations. | Food & bev | Undisclosed | Egg Innovationsfrom Sonoma Brands | nosh.com |
CREMOAug 4, 2020 · Announced acquisition · All-cash definitive purchase agreement for the U.S. men's grooming brand, six months after the Harry's deal was challenged; Edgewell called CREMO a fast-growing masstige brand. | Beauty | $235M | Edgewell Personal Care | sec.gov |
Simple (footwear)Aug 3, 2020 · Acquisition, completed · The Hurley family acquired the outstanding assets and IP of the Simple footwear brand. | Apparel | Undisclosed | Kandui Holdings LLC / Simple Shoes LLC (Hurley family)from KTSimple LLC | sgbonline.com |
Table M6 · July 20203 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Unilever tea business (Lipton, PG Tips, Tazo)Jul 28, 2020 · Announced sale process · Unilever said in July 2020 it would divest most of its tea business while retaining parts of Lipton. NOTE: this Food Dive page was later updated with the November 2021 CVC sale; only the July 2020 announcement is recorded here. | Food & bev | Undisclosed | Not namedfrom Unilever | fooddive.com |
Coconut BlissJul 16, 2020 · Acquisition, completed · HumanCo acquired the majority of the plant-based ice cream brand; CEO Kim Gibson Clark stayed with the brand. | Food & bev | Undisclosed | HumanCo | nosh.com |
ZoggsJul 6, 2020 · Acquisition, completed · Head acquired the swim brand known for goggles, swimwear and equipment, with leading positions in the U.K. and Australia. | Apparel | Undisclosed | Head (owner of Head, Penn and Mares) | sgbonline.com |
Table M7 · June 20208 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Black Velvet Canadian Whisky and other value spirits brandsJun 29, 2020 · Announced acquisition · Constellation trimmed its spirits portfolio with a $225 million divestiture as it focused on higher-margin brands. | Food & bev | $225M | Heaven Hill Brandsfrom Constellation Brands | fooddive.com |
KKW Beauty (KKW Cosmetics)Jun 29, 2020 · Announced stake · Coty paid $200M for 20% plus a licensing agreement covering skin care, personal care, hair care and nail. | Beauty | $200M | Cotyfrom Kim Kardashian West | wwd.com |
MirrorJun 29, 2020 · Announced acquisition · Definitive agreement for the interactive home fitness system, expanding Lululemon into connected at-home fitness during the pandemic. | Wellness | $500M | Lululemon Athletica | wwd.com |
Dr. Dennis Gross Skin CareJun 26, 2020 · Stake, completed · Minority investment by Main Post, previously a backer of Milk Makeup and Too Faced, in the clinical skincare brand. | Beauty | Undisclosed | Main Post Partners | wwd.com |
Rhythm SuperfoodsJun 25, 2020 · Stake, completed · Mexican oils and foods group Sesajal took a minority stake in the vegetable-snack brand. | Food & bev | Undisclosed | Sesajal | fooddive.com |
SundailyJun 19, 2020 · Acquisition, completed · Ingestible beauty brand Sundaily sold to Grove Collaborative after an inbound inquiry in December 2019 led founder Chris Tolles to run a process across 150 potential acquirers. | Wellness | Undisclosed | Grove Collaborative | beautyindependent.com |
Thayers Natural RemediesJun 18, 2020 · Announced acquisition · L'Oreal acquiring the U.S. natural skincare brand known for witch hazel toner, founded 1847; brand placed in the Consumer Products Division. | Beauty | Undisclosed | L'Orealfrom Henry Thayer Co. | wwd.com |
Vital ProteinsJun 11, 2020 · Announced stake · Nestle Health Science agreed to buy a majority stake in the ingestible collagen brand, which continued as a standalone business. BevNET separately reported CAVU Venture Partners as a selling investor. | Wellness | Undisclosed | Nestle (Health Science) | fooddive.com |
Table M8 · May 20202 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Odlo InternationalMay 13, 2020 · Acquisition, completed · The Swiss sports apparel brand, founded 1946, changed hands in a transaction that closed May 13, 2020. | Apparel | Undisclosed | Monte Rosa Sports Holdingfrom Herkules Fund III | sgbonline.com |
Krave JerkyMay 4, 2020 · Acquisition, completed · Hershey sold Krave back to an incubator led by the brand's founder, a week after signalling the divestiture. | Food & bev | Undisclosed | Incubator led by Krave founder Jon Sebastiani (Sonoma Brands)from The Hershey Company | fooddive.com |
Table M9 · April 20201 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Krave, Scharffen Berger and DagobaApr 27, 2020 · Announced sale process · Hershey CEO Michele Buck said the company was looking to divest Krave jerky and artisan chocolate brands Scharffen Berger and Dagoba to prioritize salty snacks and core confection. | Food & bev | Undisclosed | Not namedfrom The Hershey Company | fooddive.com |
Table M10 · March 20206 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Mugler brands and Azzaro fragrancesMar 31, 2020 · IP sale, completed · L'Oreal finalized the purchase of the Mugler brands and Azzaro fragrances from Clarins, agreed in October 2019; Clarins exited fragrance to focus on skin care. | Beauty | Undisclosed | L'Orealfrom Groupe Clarins | wwd.com |
Omega Sea, LLCMar 18, 2020 · Acquisition, completed · Spectrum Brands Pet acquired substantially all assets of the aquatics nutrition brand. | Pet | Undisclosed | Spectrum Brands Pet, LLC | petage.com |
Rockstar EnergyMar 11, 2020 · Announced acquisition · PepsiCo agreed to acquire energy drink brand Rockstar for $3.85 billion; transaction expected to close in the first half of 2020. | Food & bev | $3.85B | PepsiCo (PEP) | bevnet.com |
Karma Wellness WaterMar 6, 2020 · Stake, completed · Constellation announced in March 2020 a minority investment made the prior year - its venture arm's first in a non-alcoholic brand. | Food & bev | Undisclosed | Constellation Ventures (Constellation Brands) | fooddive.com |
NormaTecMar 5, 2020 · Acquisition, completed · Hyperice, maker of the Hypervolt massage tool, acquired the pneumatic compression recovery brand; the companies combined workforces and product lines. | Wellness | Undisclosed | Hyperice | sgbonline.com |
MontaneMar 3, 2020 · Stake, completed · Edinburgh consumer brand investor Inverleith secured a majority stake in the U.K. outdoor clothing brand, founded 1993. | Apparel | Undisclosed | Inverleith LLP | sgbonline.com |
Table M11 · February 20209 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
Foot PetalsFeb 27, 2020 · Acquisition, completed · Remington Products acquired the Foot Petals cushion and insert brand from RG Barry. | Apparel | Undisclosed | Remington Products Companyfrom RG Barry Corp. | sgbonline.com |
Give & Go Prepared FoodsFeb 25, 2020 · Announced acquisition · Mondelez agreed to buy a majority stake in the sweet baked goods maker (brownies, cupcakes, pastries); the page notes the deal completed April 1, 2020 with terms undisclosed. | Food & bev | Undisclosed | Mondelez International | fooddive.com |
W3LL PEOPLEFeb 25, 2020 · Announced acquisition · e.l.f. Beauty's first acquisition; it projected W3ll People would contribute $7 million in net sales for fiscal 2021. | Beauty | $27M | e.l.f. Beauty | beautyindependent.com |
Farmwise Foods (Veggie Fries)Feb 20, 2020 · Acquisition, completed · B&G added the vegetable-based frozen brand to its portfolio alongside Green Giant. | Food & bev | Undisclosed | B&G Foods | fooddive.com |
Zac PosenFeb 13, 2020 · Acquisition, completed · Centric confirmed purchase of the Zac Posen brand and all related IP, including existing licenses, after acquiring the trademark at auction in December 2019. | Apparel | Undisclosed | Centric Brandsfrom Z Spoke, LLC | wwd.com |
Golden GooseFeb 12, 2020 · Announced acquisition · Permira beat Advent to buy the Italian sneaker brand from Carlyle; price pegged at 1.28 billion euros. | Apparel | $1.38B | Permirafrom Carlyle Europe Buyout fund | wwd.com |
Prive RevauxFeb 10, 2020 · Acquisition, completed · Safilo bought a 61.34% interest in the affordable eyewear brand; founder retained 15.5% and stayed as CEO. | Apparel | $67.5M | Safilo Groupfrom David Schottenstein and celebrity partners (Jamie Foxx, Hailee Steinfeld, Ashley Benson) | wwd.com |
OatlyFeb 7, 2020 · Reported talks sale process · Food Dive reported in February 2020, citing Mergermarket, that Oatly was weighing an IPO, a sale or additional funding. NOTE: this page was later updated with a February 2021 Bloomberg report; only the February 2020 report is recorded here. | Food & bev | Undisclosed | Not named | fooddive.com |
Wildfox CoutureFeb 3, 2020 · Acquisition, completed · FAM Brands added the millennial-favorite contemporary label to its portfolio after Wildfox was put up for sale in January 2020. | Apparel | Undisclosed | FAM Brands | wwd.com |
Table M12 · January 202018 deals logged
| Brand | Category | Price | Buyer | Source |
|---|---|---|---|---|
The Mochi Company (My/Mo Mochi Ice Cream)Jan 30, 2020 · Acquisition, completed · Frozen mochi dessert maker sold to a Michigan family office fund; management team retained. | Food & bev | Undisclosed | Investment fund managed by Lakeview Capital, Inc.from Century Park Capital Partners | nosh.com |
Unilever tea business (Lipton, PG Tips, Tazo)Jan 30, 2020 · Announced sale process · Unilever announced a strategic review of its tea segment that could include a full or partial sale. | Food & bev | Undisclosed | Not namedfrom Unilever | fooddive.com |
LimitlessJan 29, 2020 · Acquisition, completed · KDP acquired the caffeinated sparkling water brand, adding to a water portfolio including Core Hydration, Bai and Evian. | Food & bev | Undisclosed | Keurig Dr Pepper | fooddive.com |
BeanitosJan 27, 2020 · Acquisition, completed · The Good Bean acquired Beanitos' assets; NOSH reports the asset purchase itself occurred in December 2019 and was revealed in January 2020, with Beanitos' investors becoming minority holders in The Good Bean. | Food & bev | Undisclosed | The Good Beanfrom L Catterton, 2x Consumer Products Growth Partners, BFY Capital | nosh.com |
Atwater BreweryJan 23, 2020 · Acquisition, completed · Molson Coors bought the Detroit craft brewer as craft volumes continued to outpace overall beer. | Food & bev | Undisclosed | Molson Coors | fooddive.com |
All SportJan 22, 2020 · Acquisition, completed · Jel Sert, already All Sport's co-manufacturer, bought the sports drink brand from Keurig Dr Pepper; BevNET reports the acquisition itself closed the prior month. | Food & bev | Undisclosed | Jel Sertfrom Keurig Dr Pepper | bevnet.com |
Luxury Brand Partners (Oribe, Pulp Riot)Jan 22, 2020 · Stake, completed · Minority investment in the incubator behind Oribe and Pulp Riot; founder Alexander Panos joined the board. | Beauty | $50M | Bookend Capital Partners | wwd.com |
Original Footwear (Altama, Original S.W.A.T.)Jan 20, 2020 · Acquisition, completed · PE firm Brand Velocity Partners bought Original Footwear Inc., parent of the Altama and Original S.W.A.T. military and law enforcement footwear brands. | Apparel | Undisclosed | Brand Velocity Partners | sgbonline.com |
Joseph AbboudJan 17, 2020 · Announced acquisition · Tailored Brands agreed to sell the Joseph Abboud brand, which it bought in 2013 for $97.3 million, to Yehuda Shmidman's WHP Global. | Apparel | $115M | WHP Global (+ G-III)from Tailored Brands (Men's Wearhouse, Jos. A. Bank) | wwd.com |
Hello ProductsJanuary 2020 · Acquisition, completed · Colgate-Palmolive acquired the oral care brand Hello for an undisclosed amount of cash and debt; founder Craig Dubitsky described the January 2020 announcement in this February 6, 2020 interview. Day-level date not given by the source. | Beauty | Undisclosed | Colgate-Palmolivefrom Craig Dubitsky (founder) and investors | beautyindependent.com |
OlaplexJanuary 2020 · Acquisition, completed · WWD reported on January 13, 2020 that Olaplex had been acquired by Advent International and had appointed JuE Wong as CEO; the article gives no day-level closing date or price. | Beauty | Undisclosed | Advent International | wwd.com |
Opening CeremonyJan 13, 2020 · Announced acquisition · Farfetch's New Guards Group acquired the Opening Ceremony trademark and IP per published reports; executives could not be reached for comment at the time. | Apparel | Undisclosed | New Guards Group (Farfetch) | wwd.com |
Pamela's ProductsJan 10, 2020 · Acquisition, completed · Gluten-free baking brand Pamela's acquired as part of Ancient Harvest's relaunch. | Food & bev | Undisclosed | Ancient Harvest (Encore Consumer Capital-backed) | nosh.com |
Golden Island Jerky Co.Jan 9, 2020 · Acquisition, completed · Tyson sold its Golden Island jerky business and shuttered the associated plant as it reshaped its snacking portfolio. | Food & bev | Undisclosed | Not namedfrom Tyson Foods | fooddive.com |
BillieJan 8, 2020 · Announced acquisition · P&G agreed to buy the women's shaving and personal care brand, first to market in 2018 with five-blade razors aimed at women. | Beauty | Undisclosed | Procter & Gamble | wwd.com |
Kylie Cosmetics (King Kylie LLC)Jan 6, 2020 · Stake, completed · Coty and Kylie Jenner announced completion of the transaction creating a long-term strategic partnership around Kylie Cosmetics and Kylie Skin; filed as an exhibit to Coty's Form 8-K. | Beauty | Undisclosed | Cotyfrom Kylie Jenner | sec.gov |
Avon Products, Inc.Jan 3, 2020 · Acquisition, completed · Natura &Co closed its all-share acquisition of Avon Products on January 3, 2020, adding Avon to Natura, The Body Shop and Aesop; Natura &Co ADRs began NYSE trading January 6. | Beauty | Undisclosed | Natura &Co Holding S.A. | avonworldwide.com |
Fairlife LLCJan 3, 2020 · Acquisition, completed · Coca-Cola bought the remaining stake in value-added dairy brand Fairlife, having held 42.5% through a JV since 2012. | Food & bev | Undisclosed | Coca-Colafrom Select Dairy Producers (joint venture partner) | bevnet.com |
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04/Category composition
PLATE 04 · MIX
What 2020 was made of,
by category.
86 deals logged in 2020. The rows below sum to that figure.
Table 2 · 2020 composition by categoryShare of the year's rows
| Category | Total items logged | Share of ledger | With a disclosed price | Largest disclosed |
|---|---|---|---|---|
Food & bev | 43 | 50.0% | 12 | $5B |
Apparel | 17 | 19.8% | 7 | $3.8B |
Beauty | 17 | 19.8% | 7 | $2.5B |
Pet | 5 | 5.8% | 1 | $163M |
Wellness | 4 | 4.7% | 1 | $500M |
05/Price levels
PLATE 05 · PRICE BANDS
Where the disclosed
prices landed in 2020.
Bands over the 28 rows from 2020 that carry a normalized USD figure, never over the whole year.
Table 3 · 2020 disclosed price bandsShare of the 28 priced rows
| Price band | Deals logged | Share of priced rows |
|---|---|---|
$1B and above | 8 | 28.6% |
$250M to $1B | 8 | 28.6% |
$50M to $250M | 10 | 35.7% |
$10M to $50M | 2 | 7.1% |
Under $10M | 0 | 0.0% |
06/Disclosed multiples
PLATE 06 · MULTIPLES
Published multiples,
2020.
No 2020 row in this ledger carries a disclosed revenue or EBITDA multiple, so there is no table here. An empty table would imply the question was asked and answered.
07/Year ledgers
PLATE 07 · BY YEAR
The other years,
and the full ledger.
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