Pique · Subscription · Warm / consideration · Captured 2026-08-21 · By Taylor Sicard
Pique ad teardown: Pique
A struck 15% rewritten as 20% off plus free gifts lands on the exact starter kit, behind a modal asking for an email in return for samples.
“20% OFF the Deep Hydration Protocol + Free Gifts”
Handoff: Partial
The ad lays the offer out like a parts diagram: a pale blue bottle under FREE BOTTLE, two Fountain cartons under 56 SERVINGS, a fan of sachets under FREE SAMPLES, all beneath a struck 15% replaced by 20% OFF and an END OF SUMMER SALE pill. The destination is the right product, the Deep Hydration Protocol starter kit, and the same cartons and sachets appear in the first image on the page. The problem is what sits on top of it: a panel reading Want 12 Samples? ($30 Gift, On Us!) covers the price, the gift list and the buy button, so the first ask after a discount ad is an email address for samples the ad had already promised. Scroll past it and the page argues formula, before and after photos and expert quotes, but never restates the sale in the words the creative used.
The read
A pink water surface with bubbles across the top, then a flat lay staged as an exploded diagram: bottle, two cartons, sachet pack, each with a thin leader line down to its own label. The headline strikes out 15% and writes 20% OFF over it in script, with END OF SUMMER SALE in a small outlined pill underneath. Every word on the frame is offer. Nothing argues what the product does.
Why it works
- The struck number does the arguing. 15% crossed out and 20% written over it turns a standing discount into a moment, which is the cheapest urgency available.
- Three leader lines make the stack countable. FREE BOTTLE, 56 SERVINGS and FREE SAMPLES read as inventory rather than adjectives, so the value feels checked instead of claimed.
- No mechanism, no ingredient, no founder. This frame is aimed at people who already know what Pique is and need only a reason to buy this week.
Objective fit
The click lands with a selling plan already applied in the URL, so the kit arrives priced as a subscription rather than a one time order, and the gifts are the thing being traded for the commitment.
Tagged
- Objective
- Subscription
- Funnel
- Warm / consideration
- Format
- Static image
- Placement
- Instagram stories
- Category
- Supplements & Wellness
- Mechanic
- Scarcity / urgencyPrice anchoringSpecificity
- Handoff
- Partial
- Brand
- Pique
Where it breaks
An offer ad should never land under an email capture that re-asks for something the ad already granted. Suppressing the popup for paid sale traffic, and repeating the 20% and the three gifts above the buy button, is a one rule fix.
Sources
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Pique is named here solely to identify the advertising being analysed. Brand names and marks are the property of their respective owners. No brand shown has any affiliation with, or has endorsed, Taylor Sicard Consulting.