{"schemaVersion":2,"updated":"2026-08-30","taxonomy":{"objective":["Conversion / Purchase","Subscription","Lead Gen","App Install","Traffic / Clicks","Retention / Winback","Awareness"],"funnel":["Cold / prospecting","Warm / consideration","Retargeting","Post-purchase"],"formats":["Yapper / unscripted","UGC video","Founder-led","Talking head","Static image","Comparison static","Before / after","Listicle static","Reply-to-comment","Carousel","Demo / product-in-use","Screen recording","Native / editorial","Meme / low-fi","High-production video","Challenge / stunt","Podcast / audio read","Creator-led","Brand film","Livestream / shoppable"],"placements":["Meta feed","Meta reels","Instagram stories","TikTok","TikTok Shop","YouTube shorts","YouTube in-stream","Reddit","Pinterest","CTV","Podcast"],"category":["Supplements & Wellness","Beauty & Skincare","Apparel & Accessories","Footwear","Food & Beverage","Home & Household","Pet","Fitness & Equipment","Fintech & Insurance","SaaS & Apps","Baby & Kids","Eyewear"],"mechanics":["Problem agitation","Social proof stack","Founder credibility","Authority / expert","Before / after transformation","Comparison / us-vs-them","Risk reversal","Scarcity / urgency","Curiosity gap","Price anchoring","Price objection handling","Mechanism reveal","Native camouflage","Objection handling","Identity appeal","Moment anchoring","Two-sided / admits a flaw","Pattern interrupt","Specificity","Ingredient callout","Humour","Participation / interaction","Portfolio concentration","Longevity / proven hook","Category education"],"handoff":["Continuous","Partial","Break","Not yet assessed"],"_handoffNote":"'Not yet assessed' stays in taxonomy.handoff because validate.py requires every stored handoff.rating to appear here, and the 10 unpublished entries still carry it as their sentinel. 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GUYS WHO DON'T DO FLASHY JEWELRY","summary":"A wallet brand selling chains and rings by handing men who do not wear jewelry a reason to start.","ad":{"type":"static","src":"img/ads/ridge-chains-not-flashy-2026-08.webp","poster":null,"video":null,"w":800,"h":800},"lp":{"src":"img/lp/lp-ridge-com-collections-mens-rings.webp","w":1000,"h":471,"url":"https://ridge.com/collections/mens-rings","observed":"2026-08-20"},"adLibraryId":null,"pageId":"176366735873065","evidence":"Pair captured","captured":"August 2026","mode":"Page shows the shop","handoff":{"rating":"Break"},"gap":"The ad sells one named product, the RIDGE 5MM CURB CHAIN, on an identity objection: \"FOR GUYS WHO DON'T DO FLASHY…"},{"id":"ridge-back-to-school-power-bank-2026-08","brand":"Ridge","domain":"ridge.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image","Listicle static","Demo / 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ProVoice…"},{"id":"crocs-licensed-ip-drop-engine-2026-08","brand":"Crocs","domain":"crocs.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Traffic / Clicks","funnel":"Cold / prospecting","category":"Footwear","formats":["Static image","Demo / product-in-use"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Identity appeal","Portfolio concentration","Pattern interrupt"],"hook":"LEGO NINJAGO crocs","summary":"The licensed logo is the entire headline: four NINJAGO creatives launched in four days, none carrying a price, a claim or a product name, all pointing at one collection 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sand. rio flip.","summary":"One poster template, swapped occasion by occasion: a two-word badge, a short lowercase headline, one product on a themed set, and never a price.","ad":{"type":"static","src":"img/ads/crocs-coral-red-rio-flip-flip-flops-standing-upright-in-we-2026-08.webp","poster":null,"video":null,"w":800,"h":1425},"lp":{"src":"img/lp/lp-crocs-com-c-women-footwear-flip-flops.webp","w":1000,"h":474,"url":"https://www.crocs.com/c/women/footwear/flip-flops","observed":"2026-08-20"},"adLibraryId":"1981827625748966","pageId":"13411611241","styleExceptions":[],"evidence":"Pair captured","captured":"August 2026","mode":"Page shows the shop","handoff":{"rating":"Break"},"gap":"The ad names a model, \"salt. sand. rio flip.\" under a \"beach-approved\" badge, and shows a coral-red pair dressed with…"},{"id":"crocs-back-in-stock-restock-2026-08","brand":"Crocs","domain":"crocs.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / 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Requesting /products/luxe-split-king-sheet-set lands on the Brooklinen homepage, so the…"},{"id":"brooklinen-so-soft-luxe-sateen-2026-08","brand":"Brooklinen","domain":"brooklinen.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Home & Household","formats":["Static image"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Humour","Pattern interrupt","Authority / expert"],"hook":"Meet New Luxier Luxe Sheets","summary":"A censored profanity doing the job of a softness claim, run across three framings, two of which route off the main store onto a paid social subdomain.","ad":{"type":"static","src":"img/ads/brooklinen-split-panel-layout-olive-green-sateen-top-panel-with-2026-08.webp","poster":null,"video":null,"w":800,"h":999},"lp":{"src":"img/lp/lp-shop-brooklinen-com-20260716-evergreen-product-luxe-sateen-c.webp","w":1000,"h":474,"url":"https://shop.brooklinen.com/20260716-evergreen-product-luxe-sateen-core-sheet-set","observed":"2026-08-20"},"adLibraryId":"1568475288052450","pageId":"588785404473852","styleExceptions":[],"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The ad reads Meet New Luxier Luxe Sheets over So #@!&ing Soft across three olive sateen frames, and the click lands on…"},{"id":"fenty-beauty-gloss-bomb-burst-shade-routing-2026-08","brand":"Fenty Beauty","domain":"fentybeauty.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Beauty & Skincare","formats":["Static image","Demo / product-in-use"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Scarcity / urgency","Portfolio concentration","Specificity","Identity appeal"],"hook":"NEW + LIMITED EDITION / GLOSS BOMB BURST / COLOR-INTENSIFYING LIP LUMINIZER / PINK BLINK","summary":"Fourteen of sixteen live statics route to a product page, and the Gloss Bomb Burst pair proves the routing is set at shade level, not product level.","ad":{"type":"static","src":"img/ads/fenty-beauty-square-hot-magenta-ad-with-a-dark-banner-across-the-2026-08.webp","poster":null,"video":null,"w":800,"h":803},"lp":{"src":"img/lp/lp-fentybeauty-com-products-gloss-bomb-burst-color-intensifying.webp","w":1000,"h":474,"url":"https://fentybeauty.com/products/gloss-bomb-burst-color-intensifying-lip-luminizer-pink-blink","observed":"2026-08-20","geo":"Routes non-US readers to the /en-ca equivalent of this product page."},"adLibraryId":"1542651683984897","pageId":"1603553929684635","styleExceptions":[],"evidence":"Pair captured","captured":"August 2026","handoff":{"rating":"Continuous"},"gap":"Every line of the ad is on the page in the same order. NEW and LIMITED EDITION are rendered as literal badges, GLOSS…"},{"id":"fenty-beauty-fenty-fam-sale-lead-form-2026-08","brand":"Fenty Beauty","domain":"fentybeauty.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Lead Gen","funnel":"Cold / prospecting","category":"Beauty & Skincare","formats":["Static image"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Scarcity / urgency","Identity appeal","Price anchoring"],"hook":"SHOP THE FENTY FAM SALE FIRST / SIGN UP + GET 30% OFF SITEWIDE","summary":"The only two ads in the account that are not selling a SKU never leave Meta at all: the button says Sign Up and the click opens an in-platform lead form.","ad":{"type":"static","src":"img/ads/fenty-beauty-vertical-purple-gradient-sale-ad-fenty-beauty-wordma-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-fentybeauty-com.webp","w":1000,"h":474,"url":"https://fentybeauty.com/","observed":"2026-08-20"},"adLibraryId":"846592811755573","pageId":"1603553929684635","styleExceptions":[],"evidence":"Destination inferred","captured":"August 2026","mode":"Offer changes","handoff":{"rating":"Partial"},"gap":"The ad makes two concrete promises, SHOP THE FENTY FAM SALE FIRST and SIGN UP + GET 30% OFF SITEWIDE. The homepage…"},{"id":"jolie-student-discount-campus-water-2026-08","brand":"Jolie","domain":"jolieskinco.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Home & Household","formats":["Static image","Native / editorial"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Problem agitation","Moment anchoring","Identity appeal","Social proof stack"],"hook":"PROTECT YOUR HAIR & SKIN AGAINST CAMPUS WATER / YOUR DORM ROOM ESSENTIAL, 20% OFF","summary":"Five of seven live statics run one student angle, and three of them go to a dedicated student page while the other two go to the same product page as everything 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button,…"},{"id":"hiya-bedtime-no-melatonin-2026-08","brand":"Hiya","domain":"hiyahealth.com","type":"pair","published":true,"observed":"2026-08-20","objective":"Subscription","funnel":"Cold / prospecting","category":"Baby & Kids","formats":["Static image","UGC video","Meme / low-fi","Talking head"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Problem agitation","Objection handling","Humour","Pattern interrupt"],"hook":"We warned you nights would get easier.","summary":"Hiya sells a bedtime chewable by refusing to mention sleep quality and selling the parent's evening back instead.","ad":{"type":"static","src":"img/ads/hiya-all-text-vertical-on-a-near-black-navy-gradient-no-p-2026-08.webp","poster":null,"video":null,"w":800,"h":1420},"lp":{"src":"img/lp/lp-hiyahealth-com-products-kids-bedtime-essentials.webp","w":1000,"h":474,"url":"https://hiyahealth.com/products/kids-bedtime-essentials","observed":"2026-08-20","geo":"Routes non-US readers to /en-ca, which 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TO EVERYONE WHO BOUGHT HYDRANT LAST WEEK.","summary":"The same buy two get two offer has run continuously since May under a rotating set of endings, and one execution apologises to last week's customers for it.","ad":{"type":"static","src":"img/ads/hydrant-static-over-a-warehouse-aisle-photo-yellow-all-caps-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-drinkhydrant-com-pages-bundle-lp-v2.webp","w":1000,"h":474,"url":"https://www.drinkhydrant.com/pages/bundle-lp-v2","observed":"2026-08-20"},"adLibraryId":"1746813626216217","pageId":"552265531625716","notable":false,"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The offer carries over cleanly: the tile's blue bar reads \"Buy 2 Bags, Get 2 Bags FREE\" and the hero answers with \"Pick…"},{"id":"oura-idme-occupational-pricing-ladder-2026-08","brand":"Oura","domain":"ouraring.com","type":"pair","published":true,"observed":"2026-08-20","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Fitness & Equipment","formats":["Static image","UGC video","Listicle static"],"placements":["Meta feed","Instagram stories","Meta reels"],"mechanics":["Identity appeal","Price objection handling","Price anchoring","Specificity"],"hook":"10% off","summary":"Oura runs four occupations through one verification wall, and the discount each one gets is not the same discount.","ad":{"type":"static","src":"img/ads/oura-square-pale-blue-discount-tile-oura-ring-5-badge-ove-2026-08.webp","poster":null,"video":null,"w":800,"h":797},"lp":{"src":"img/lp/lp-ouraring-com-oura-preferred-pricing.webp","w":1000,"h":474,"url":"https://ouraring.com/oura-preferred-pricing","observed":"2026-08-20","gone":{"checked":"2026-10-05","note":"Destination no longer resolves to the 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not match the date in the copy.","ad":{"type":"static","src":"img/ads/gymshark-blonde-woman-head-to-thigh-in-a-head-to-toe-bubblegu-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-gymshark-com-pages-everyday-seamless.webp","w":1000,"h":474,"url":"https://www.gymshark.com/pages/everyday-seamless","observed":"2026-08-20","geo":"Shows a CA/US region interstitial before the page content for non-US readers."},"adLibraryId":"2098167390780195","pageId":"129669023798560","notable":true,"styleExceptions":["seamless"],"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Break"},"gap":"The ad's frosted panel reads \"Everyday Seamless\" over \"SOFT, SECOND-SKIN GYM SETS\" and \"DROP 20TH AUGUST, 7PM BST\",…"},{"id":"gymshark-wordmark-only-no-cta-2026-08","brand":"Gymshark","domain":"gymshark.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Awareness","funnel":"Cold / 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GYMSHARK-printed tank and grey shorts at a barbell in a brick-walled gym, with…"},{"id":"graza-starter-kit-badge-swap-engine-2026-08","brand":"Graza","domain":"graza.co","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Food & Beverage","formats":["Static image","Comparison static","Meme / low-fi"],"placements":["Meta feed","Instagram stories"],"mechanics":["Price anchoring","Scarcity / urgency","Pattern interrupt","Specificity"],"hook":"35% Off","summary":"One lime-green offer card with a swappable badge carries most of Graza's account, and it sells a bundle whose name does not match the page it lands on.","ad":{"type":"static","src":"img/ads/graza-lime-green-price-anchor-card-shadowed-serif-35-off-o-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-shop-graza-co-starter-kit.webp","w":1000,"h":474,"url":"https://shop.graza.co/starter-kit","observed":"2026-08-20"},"adLibraryId":"1533330715235920","pageId":"102637398978655","notable":false,"evidence":"Pair captured","captured":"August 2026","handoff":{"rating":"Continuous"},"gap":"The ad's underlined The \"Starter Kit\" and its dark oval badge, $74 $49, arrive on the page verbatim: the same name with…"},{"id":"graza-mayo-blank-competitor-column-2026-08","brand":"Graza","domain":"graza.co","type":"pair","published":true,"observed":"2026-08-19","objective":"Conversion / Purchase","funnel":"Warm / consideration","category":"Food & Beverage","formats":["Comparison static","Static image","UGC video"],"placements":["Meta feed","Instagram stories"],"mechanics":["Comparison / us-vs-them","Two-sided / admits a 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itself.","ad":{"type":"static","src":"img/ads/graza-review-as-creative-on-grey-concrete-a-white-rounded-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-shop-graza-co-starter-kit.webp","w":1000,"h":474,"url":"https://shop.graza.co/starter-kit","observed":"2026-08-20"},"adLibraryId":"1929880314363152","pageId":"102637398978655","notable":false,"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The offer and the goods carry cleanly: the ad's \"35% OFF\" oval resolves to \"$74 $49\" on the page, and the four-piece…"},{"id":"liquid-iv-owned-destination-discipline-2026-08","brand":"Liquid I.V.","domain":"liquid-iv.com","type":"pair","published":true,"observed":"2026-08-19","objective":"Subscription","funnel":"Cold / prospecting","category":"Supplements & Wellness","formats":["Static image","UGC video","Talking head","Listicle static"],"placements":["Meta feed","Instagram stories","Meta 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The ad is a phone mirror shot in bright daylight of a cream satin lace trim…"},{"id":"ag-jeans-2026-08","brand":"AG Jeans","domain":"agjeans.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image"],"placements":["Meta feed","Instagram stories"],"mechanics":["Specificity","Identity appeal"],"hook":"Everett Jean / Slim Straight","summary":"The ad names the exact jean and fit, the page is that jean at 225 USD, and a black 15% off modal covers both on 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The page is the PDP for exactly that piece,…"},{"id":"andie-2026-08","brand":"Andie","domain":"andieswim.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Creator-led","UGC video","Talking head"],"placements":["Meta reels","Instagram stories"],"mechanics":["Identity appeal","Curiosity gap","Moment anchoring"],"hook":"swimsuit haul for the moms","summary":"A creator unboxes a haul framed for moms, then the page leads with a sitewide sale banner and an undifferentiated best seller grid.","ad":{"type":"static","src":"img/ads/andie-i-keep-reaching-for-my-andie-suits-because-they-re-f-2-2026-08.webp","poster":null,"video":null,"w":800,"h":1424},"lp":{"src":"img/lp/lp-andieswim-com-collections-best-sellers.webp","w":1000,"h":750,"url":"https://andieswim.com/collections/best-sellers","observed":"2026-08-29","full":"img/lp/lp-andieswim-com-collections-best-sellers-full.webp","fullW":1000,"fullH":4397},"adNoPermalink":true,"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The creative opens on a woman in a bathroom holding an unopened orange Andie mailer, with swimsuit haul for the moms…"},{"id":"andor-willow-2026-08","brand":"Andor Willow","domain":"andorwillow.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Home & Household","formats":["UGC video","Yapper / unscripted","Creator-led"],"placements":["Meta reels","Instagram stories","TikTok"],"mechanics":["Native camouflage","Identity appeal","Curiosity gap"],"hook":"TURNING FROM THIS WAY IS BETTER RIGHT?","summary":"A desk chair bit shot in a panelled room, handed to a 10 SKU grid at $249 that never repeats the line the ad opened with.","ad":{"type":"static","src":"img/ads/andor-willow-a-blank-wall-can-make-an-entire-room-feel-unfinished-2026-08.webp","poster":null,"video":null,"w":800,"h":1421},"lp":{"src":"img/lp/lp-andorwillow-com-collections-wood-slat-wall-panels.webp","w":1000,"h":750,"url":"https://andorwillow.com/collections/wood-slat-wall-panels","observed":"2026-08-29","full":"img/lp/lp-andorwillow-com-collections-wood-slat-wall-panels-full.webp","fullW":1000,"fullH":8301},"adNoPermalink":true,"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The category lands, the argument does not. The frame is a man in a cap swivelling in a desk chair in a home office,…"},{"id":"argent-2026-08","brand":"Argent","domain":"argentwork.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image","Native / editorial"],"placements":["Meta feed","Instagram stories"],"mechanics":["Identity appeal","Curiosity gap","Native camouflage"],"hook":"Quiet Luxury Has a Funny Way of Getting Noticed","summary":"An editorial pull quote over a navy silk dress lands on the right PDP, behind a full screen email modal that hides the price and the buy 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New…"},{"id":"bare-necessities-2026-08","brand":"Bare Necessities","domain":"barenecessities.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image"],"placements":["Meta feed","Instagram stories"],"mechanics":["Social proof stack","Specificity","Identity appeal"],"hook":"The Absolute Minimizer Bra","summary":"A black title card selling one bra by name and rating, landing on that exact product page with the same star count and the same 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column…"},{"id":"baum-und-pferdgarten-2026-08","brand":"Baum und Pferdgarten","domain":"baumundpferdgarten.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Warm / consideration","category":"Apparel & Accessories","formats":["Static image"],"placements":["Meta feed","Instagram stories"],"mechanics":["Price anchoring","Specificity","Identity appeal"],"hook":"CORENNA SWEATER","summary":"A product card priced in kroner lands on the right sweater in the right colourway, priced in dollars on the US 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Jordan Howlett is in the ad frame holding a Blenders mailer, and the page hero is the…"},{"id":"bluebella-2026-08","brand":"Bluebella","domain":"bluebella.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image"],"placements":["Meta feed","Instagram stories"],"mechanics":["Identity appeal","Specificity"],"hook":null,"summary":"A silent packshot of the Karolina Basque lands on that exact basque at $33 from $84, behind a two step size picker and no reviews.","ad":{"type":"static","src":"img/ads/bluebella-from-new-season-styles-to-bestselling-icons-shop-now-2-2026-08.webp","poster":null,"video":null,"w":800,"h":997},"lp":{"src":"img/lp/lp-bluebella-us-products-karolina-basque.webp","w":1000,"h":750,"url":"https://www.bluebella.us/products/karolina-basque","observed":"2026-08-29","full":"img/lp/lp-bluebella-us-products-karolina-basque-full.webp","fullW":1000,"fullH":2358},"adNoPermalink":true,"evidence":"Pair captured","captured":"August 2026","handoff":{"rating":"Continuous"},"gap":"The creative is one studio frame on white: a model with both hands on her hips in a sheer black mesh basque with…"},{"id":"boka-2026-08","brand":"Boka","domain":"boka.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Beauty & Skincare","formats":["UGC video","Demo / product-in-use"],"placements":["Meta feed","Meta reels","Instagram stories"],"mechanics":["Objection handling","Ingredient callout","Mechanism reveal"],"hook":"BOKA","summary":"A hand held sink demo of the green Renew bottle lands on its own product page, where alcohol free and pH balanced lead the copy.","ad":{"type":"static","src":"img/ads/boka-think-mouthwash-is-just-a-redundant-step-upgrade-you-2026-08.webp","poster":null,"video":null,"w":800,"h":1427},"lp":{"src":"img/lp/lp-boka-com-products-boka-renew-liquid-mouthwash.webp","w":1000,"h":750,"url":"https://www.boka.com/products/boka-renew-liquid-mouthwash","observed":"2026-08-29","full":"img/lp/lp-boka-com-products-boka-renew-liquid-mouthwash-full.webp","fullW":1000,"fullH":5908},"adNoPermalink":true,"evidence":"Pair captured","captured":"August 2026","handoff":{"rating":"Continuous"},"gap":"The bottle in the ad and the bottle on the page are the same object down to the finish: mint green, matte, BOKA in dark…"},{"id":"boll-branch-2026-08","brand":"Boll & Branch","domain":"bollandbranch.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Home & Household","formats":["Static image","Comparison static"],"placements":["Meta feed","Instagram stories","Pinterest"],"mechanics":["Comparison / us-vs-them","Category education","Specificity"],"hook":"LINEN SHEETS. COOLER THAN SATEEN. 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a…"},{"id":"bonobos-2026-08","brand":"Bonobos","domain":"bonobos.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["High-production video"],"placements":["Meta reels","Instagram stories"],"mechanics":["Identity appeal","Moment anchoring","Longevity / proven hook"],"hook":"WEEKDAY WARRIOR PANTS","summary":"A rainy commute film for Weekday Warrior pants lands on the right product page behind an email gate and a cookie wall, with nothing 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The ad's pair of light grey moc toe boots with the cream wedge sole and the orange heel…"},{"id":"bubble-2026-08","brand":"Bubble","domain":"hellobubble.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Beauty & Skincare","formats":["Static image"],"placements":["Meta feed","Instagram stories","TikTok"],"mechanics":["Moment anchoring","Identity appeal"],"hook":"YOUR BACK-TO-SCHOOL EDIT Hydration Routine","summary":"The back to school headline carries word for word, then a 15% off modal and a cookie bar cover the grid that replaced the 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with…"},{"id":"buoy-2026-08","brand":"Buoy","domain":"justaddbuoy.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Subscription","funnel":"Cold / prospecting","category":"Supplements & Wellness","formats":["Static image","Demo / product-in-use"],"placements":["Meta feed","Instagram stories"],"mechanics":["Social proof stack","Pattern interrupt","Specificity"],"hook":"TMI, but I've pooped 2 times today!","summary":"A blunt customer quote and a five figure review count land on a page showing 996 Reviews and a subscription priced ahead of a one time buy.","ad":{"type":"static","src":"img/ads/buoy-support-your-gut-health-with-buoy-digestion-drops-a-3-2026-08.webp","poster":null,"video":null,"w":800,"h":1001},"lp":{"src":"img/lp/lp-justaddbuoy-com-products-digestion-drops.webp","w":1000,"h":750,"url":"https://justaddbuoy.com/products/digestion-drops","observed":"2026-08-29","full":"img/lp/lp-justaddbuoy-com-products-digestion-drops-full.webp","fullW":1000,"fullH":6659},"adNoPermalink":true,"evidence":"Pair captured","captured":"August 2026","mode":"Argument dropped","handoff":{"rating":"Partial"},"gap":"The creative and the page hero are close to the same picture: a hand squeezing the pink Digestion Drops bottle upside…"},{"id":"burga-2026-08","brand":"BURGA","domain":"burga.com","type":"pair","published":true,"observed":"2026-08-21","objective":"Conversion / Purchase","funnel":"Cold / prospecting","category":"Apparel & Accessories","formats":["Static image"],"placements":["Instagram stories","Meta reels"],"mechanics":["Moment 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